Mulinsen five swords nuggets domestic LED lighting market
Exports have shrunk, exchange rate fluctuations, and operating costs have soared ... Under the attack of the world's economic cold, many LED export-oriented manufacturing companies are experiencing unprecedented pressure and challenges. "Don't break out in silence, just die in silence." Facing the intensification of industry reshuffle, some export-oriented LED companies in the Pearl River Delta began to find new business opportunities in the cracks, vigorously entered the domestic market, and sought transformation. Mulinsen shares are typical representatives among them.
At the Guangya Fair in June this year, Mulinsen from Zhongshan launched its first LED lighting terminal application brand light source family. This invisible champion of LED packaging, which has been the export market before, officially blew into the domestic LED market. Horn.
It is understood that at present, more than 80% of LED products in China rely on exports. In the international environment of continued economic downturn in Europe and the United States, even the operation of some listed companies that are regarded as leading companies in the industry is not optimistic. Therefore, many LED export companies have made the choice of turning to domestic sales and exploring domestic emerging markets.
According to Lin Jiliang, deputy general manager of Mulinsen, from the fourth quarter of 2011, Mulinsen was planning the domestic market. After half a year of preparatory work, by the second quarter of 2012, Mullinson had made good progress in brand awareness, national market layout, and channel expansion. And this also benefits from the domestic strong support for the LED industry.
It is reported that in 2010, LED was listed as one of the country's seven emerging strategic industries. Last year, the country announced the roadmap for the elimination of incandescent lamps. Driven by a series of demonstration projects such as the World Expo and the Asian Games, LEDs have increasingly entered the engineering, commercial and consumer markets. At the same time, the state has further increased its support for LEDs. In April, the National Development and Reform Commission announced that in 2012, the Chinese government will spend 40 billion yuan on LED street lamp purchases and provide 30% financial subsidies to LED street lamp users. Subsequently, the State Council discussed and approved the "Twelfth Five-Year Plan of the National Basic Public Service System", which will provide 2.2 billion yuan to support the promotion of energy-saving lamps and LED lamps. And Guangdong Province has proposed a clear plan to popularize LED public lighting within three years. The favorable policies also led many LED export companies to start the domestic market.
Since most of them do OEM work for export, it is undoubtedly the most important thing to switch to the domestic market, build an independent brand, and start brand awareness. At present, the competition in the LED industry is intensifying. In view of the current situation that LED lighting has not been popularized, but the market prospects are optimistic, Mulinsen Optoelectronics has invested a lot of money and manpower to strengthen the construction of brand promotion and channel expansion.
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