National LED energy-saving subsidies "emerge" market embarrassment

"This is a benchmarking event for LED products to open up the end market, but it will not have a significant impact on the market share of traditional lighting in the short term." Hu Can, director of marketing planning at Zhejiang Sunshine Lighting Group Co., Ltd., said that as three consecutive years The enterprise that won the bid for the national subsidy energy-saving lamp project, Sunshine also won the LED energy-saving subsidy project this year.

The bidding involved a total of 10 specifications of LED street lights, LED tunnel lights, LED downlights, and reflective self-ballasted LED lights. In the end, 113 companies participated in the bidding, with a total of 606 bidding products.

A logistics company that has been selling first-line brands such as Op and Sanxiong Aurora in Kunming, Yunnan, for many years, said: "The national subsidy for LEDs is like the energy-saving lamps of the year. To the national terminal market, because the market will eventually restore the commercial essence. "

Compared with more than 6,000 LED application companies across the country, the number of companies participating in the bid this time is only 1/60 of them, and there are only 39 companies that finally participate in this subsidy “feast”, of which 10 are listed companies. In addition to the three traditional lighting listed companies such as Foshan Lighting, the other seven listed companies have 2 to 3 years of accumulation in the LED application field. Obviously, both scale and technology represent the current mainstream level in the industry.

But even so, some heads of listed companies that won the bid still believe that this time the subsidy amount is relatively small for the company, mainly playing a role in demonstration. Taking sunlight lighting as an example, the company's LED business generated tens of millions of revenue last year, but by the end of this year, the LED business revenue may exceed 200 million yuan, mainly due to the gradual maturity of consumer terminals and the company's own channels. Development, winning the bid is more a boost to the brand.

Price is still the biggest obstacle

"Although we take this bid very seriously, our main focus is still on the promotion of ordinary energy-saving lamps." The head of Xiamen Topstar Lighting Marketing, who won the bid for the LED downlight project, told reporters that even if they receive financial subsidies, At the current price of LED lights, there is still a certain distance from entering ordinary people's homes. "Unless those families just need to use LED lights, energy-saving lamps with moderate prices are easier to promote, after all, a few times the price difference is there."

It is understood that in this year's winning bid for national energy-saving lamps subsidies in Fujian, in terms of household energy-saving lamps, the winning products range from 5W to 24W, the lowest winning price is 7 yuan / only, the highest is 13 yuan / only. According to regulations, these energy-saving lamps will be promoted and sold by state subsidies. The subsidy funds will be indirectly subsidized by financial subsidies to successful bidders, and then the successful bidders will be sold to end users at the price of the successful bidding agreement minus the financial subsidy funds.

According to the subsidies in previous years, urban and rural residents are given a 50% subsidy for each lamp, then the price of Fujian Province ’s purchase of “financial subsidy energy-saving lamps” this year is from 3.5 yuan to 6.5 yuan.

Taking the 5-watt LED lamp (which can replace the 12-watt energy-saving lamp) as an example, the minimum bid price for this subsidy is 29.5 yuan. Based on the 30% financial subsidy, the public still needs to spend 18 yuan to buy it.

Industry insiders believe that due to the power-saving effect and service life of LEDs, they may be more popular with commercial and industrial companies, "because they need to use lamps for a long time."

The comprehensive analysis table of the power, price and price per watt of the winning product

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