Zhongheng Paiwei Jianbo: Small power supply enterprises need to be cautious in transforming high power
[Source: "High-tech LED" magazine October issue (total 58th issue) Wen|Ye Jianbo] As a low- risk area, small and medium-sized power drive power companies are seeking transformation.
Since the beginning of this year, with the blowout of indoor lighting applications, small and medium-power LED driver power supplies should have benefited a lot from this market explosion. What is counterproductive is that with the continuous decline of the price of light source chips, the cost of power supply in the whole small and medium power lamps The proportion is gradually increasing, which also pushes the price of driving power products down to some extent.
The low-power LED driver power supply has gradually become the worst-hit area for gross profit, especially in low-wattage bulbs and lamp products. In the first half of this year, the gross profit margin of small and medium-power LED driver power supply continued to decline. This segment is highly polarized. The phenomenon of low-price grabs is also common.
As the gross profit margin declines, many companies have abandoned the low-power power supply market, focusing on the medium-to-high-end power supply field of medium power, or directly transforming into a high-power power supply market with relatively small competitive pressure.
From the perspective of the operating rules of the market, this is an inevitable phenomenon. With the increase in the demand for LED high-power drive power, some small-power power companies with capital advantages have made it impossible to start a business or transform with high-power power as an industrial transformation or a new market opportunity.
However, as LED high-power drive power products tend to be stable, many high-power power companies will have batch problems, and some good systems companies can control the stability of products within a reasonable value. It is not easy for small and medium-sized power drive power companies to grab the "cake" of high-power drive power.
In addition, compared with the small and medium power drive power supply, the LED high-power drive power technology has higher threshold requirements and large capital investment, which belongs to the field of high risk and high return. The high-power product characteristics determine the difference between this product and the indoor product. It is completely different from the low-power product in terms of technical requirements and processing.
In research and development, the investment of high-power products for R&D needs a mature and complete team to support; in production, it needs a systematic engineering system and quality system to support; on the material platform, the two are completely different. The material system, so the transformation of low-power power does not necessarily have an advantage.
For us, in the LED drive power, Zhongheng Paiwei only does 30-300W high-power drive power, and we are positioned in the high-end area of ​​the market, only to do high-quality power. In terms of product structure, we not only realized the platform construction of conventional products, but also realized the transformation of the whole intelligent Internet of Things products. We don't have any pressure on the involvement of low-power power companies. (The author is the general manager of Zhongheng Paiwei Ye Jianbo)
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