[Fengguang Run Road follow-up report] Fengguang dealer: said more tears
[Text|High-tech LED fire] Fengguang Lighting "agents have not shipped more than five million yuan", in this regard, the high-tech "LED lighting channel" reporter launched a survey in the country, trying to uncover the upcoming scenery lighting The "ice tip" of the dusty channel "sounds" for the dealers who suffered losses.
"The money was gone," said the tears were more <br> <br> Engineering LED reporters in Shenyang, a Phoenix lighting to see the total generation, although the store is not closed, but the "dragon and phoenix e-light" logo on the facade has been The merchant was demolished. It is understood that this total generation has the payment of the goods but has not yet shipped, but the amount involved is very small.
In Shanghai, the reporter saw that there was light in the Fengguang lighting store but the door was closed and not open. The store's former clerk told the reporter, "Now basically there is no goods, so I will not open the store, and the owner of this store has also paid the goods and has not yet shipped."
Relative to the above two dealers, Hebei Fengguang Lighting has a large loss. "Fengguang Lighting still owes me more than 200,000 yuan in payment!" The person in charge of Fengguang Lighting in Hebei Province told the reporter.
"We have not reordered in the past few months, and the remaining Fengguang product inventory is close to 10,000 yuan. In the past, there have been cases where the payment has not been shipped for a long time." Chengdu Fengguang Lighting dealer said.
"There is a lot of contradiction between manufacturers and dealers. The manufacturers' policies are more and more inconsistent with the dealers' pace. In June of this year, most of our cooperation with Fengguang Lighting was terminated." Nanchang Fengguang Lighting General expressed regret.
The backlog of Fengguang's product inventory also made the dealers have a headache. The person in charge of the general generation of Fengguang Lighting in Hebei Province was quite helpless. "There are more than 600,000 goods in Curry now, and they still have to do it."
"The collapse of" Why say that earlier <br> <br> According to dealers, said Feng lighting require dealers to commonly used products stocking, like the ceiling, downlights, ceiling lamps and so need stocking, but in fact is not selling Ok, basically spare stock is enough.
“The sales volume of Fengguang Commercial Photo has dropped by about 15% this year.†Chengdu Fengguang Lighting Dealer said, “I think there are three reasons for Fengguang’s sales decline: 1. The price is high, the price adjustment is not obvious; 2. The product category is not enough. Rich, many models are not available; 3. The supply is not timely."
In this regard, Shenyang Yuanfengguang lighting dealers told Gaogong LED reporter that this year's sales of Fengguang in the local area must have declined, mainly reflected in the store location. When the original business was good, Fengguang had an independent store. The location is superior, the store decoration is relatively high-end, and the logo is eye-catching, but the business has been obviously not good since the second half of this year. It is really unaffordable, and it has moved to a store on the first floor of the Xingshun Lighting City Market.
In fact, the high price of Fengguang lighting products is a common phenomenon. The general representative of Nanchang Fengguang Lighting pointed out that "the price of Fengguang products can't keep up with the rhythm of market development, and the quality of products is general, mainly concentrated in the field of light source products." Hebei Fengguang Lighting General also believes that "relative to other brands For the same grade of products, the price of Fengguang is too high."
For products with the same parameters and levels, the price of Fengguang T8 and ceiling lamps is more expensive. "We also operate Fengguang, Mulinsen and Sunshine lighting brands. Fengguang's T8 lamps and ceiling lamps are the most expensive, and are more expensive than the same level of products 3-10 yuan." Chengdu Fengguang lighting dealer told Gao LED reporter.
At this point, we can more clearly recognize that Fengguang LED lighting products do not dominate in the market competition, and even fall significantly. If there is a good "package" or can make up for the defects of the product, it is clear that Fengguang does not have the profound skills in this respect.
As a company whose sales only exceeded 100 million yuan, Fengguang Lighting's 2012 singer-songwriter singer "Phoenix Legend" has become its brand image spokesperson, and intends to use this combination to accelerate the application of LED lighting to the public. Transformation and brand upgrades. Nowadays, this kind of big-handed spending has not bought the "legend" of Fengguang Lighting, and it has only become a failure.
"In fact, as early as last year, I told a lot of friends in the circle that Fengguang's defeat has been revealed. First, the product is low in cost performance, and secondly, the manufacturer's policy is not flexible." Shenyang Yuanfengguang lighting dealer said.
He revealed that the former Fengguang was called Fengguang Legend, but later, in order to smash the head, he was deceived at the dealership and changed to "Longfeng E-light". In addition, Fengguang in Liaoning will open some dealer meetings and release new products to attract dealers to order. This year, there are no more, and the previous salesmen in Liaoning have not done it.
"In the beginning, the business was still good. Later, with the LED products, that is, the 'Fengguang Legend', the products must be cashed before delivery." Xiamen Fengguang Lighting "hardcore" dealer told reporters that cash It is of course not only the legend of Fengguang, but the operation mode of many big brand manufacturers is the same.
However, it can be found from here that Fengguang Lighting is actually running behind other brands' ass. The channel strategy is not innovative, there is no accurate product positioning, and it is ultimately in the invisible smoke of the channel “Hundred Regimentsâ€.
"The money was gone," said the tears were more <br> <br> Engineering LED reporters in Shenyang, a Phoenix lighting to see the total generation, although the store is not closed, but the "dragon and phoenix e-light" logo on the facade has been The merchant was demolished. It is understood that this total generation has the payment of the goods but has not yet shipped, but the amount involved is very small.
In Shanghai, the reporter saw that there was light in the Fengguang lighting store but the door was closed and not open. The store's former clerk told the reporter, "Now basically there is no goods, so I will not open the store, and the owner of this store has also paid the goods and has not yet shipped."
Relative to the above two dealers, Hebei Fengguang Lighting has a large loss. "Fengguang Lighting still owes me more than 200,000 yuan in payment!" The person in charge of Fengguang Lighting in Hebei Province told the reporter.
"We have not reordered in the past few months, and the remaining Fengguang product inventory is close to 10,000 yuan. In the past, there have been cases where the payment has not been shipped for a long time." Chengdu Fengguang Lighting dealer said.
"There is a lot of contradiction between manufacturers and dealers. The manufacturers' policies are more and more inconsistent with the dealers' pace. In June of this year, most of our cooperation with Fengguang Lighting was terminated." Nanchang Fengguang Lighting General expressed regret.
The backlog of Fengguang's product inventory also made the dealers have a headache. The person in charge of the general generation of Fengguang Lighting in Hebei Province was quite helpless. "There are more than 600,000 goods in Curry now, and they still have to do it."
"The collapse of" Why say that earlier <br> <br> According to dealers, said Feng lighting require dealers to commonly used products stocking, like the ceiling, downlights, ceiling lamps and so need stocking, but in fact is not selling Ok, basically spare stock is enough.
“The sales volume of Fengguang Commercial Photo has dropped by about 15% this year.†Chengdu Fengguang Lighting Dealer said, “I think there are three reasons for Fengguang’s sales decline: 1. The price is high, the price adjustment is not obvious; 2. The product category is not enough. Rich, many models are not available; 3. The supply is not timely."
In this regard, Shenyang Yuanfengguang lighting dealers told Gaogong LED reporter that this year's sales of Fengguang in the local area must have declined, mainly reflected in the store location. When the original business was good, Fengguang had an independent store. The location is superior, the store decoration is relatively high-end, and the logo is eye-catching, but the business has been obviously not good since the second half of this year. It is really unaffordable, and it has moved to a store on the first floor of the Xingshun Lighting City Market.
In fact, the high price of Fengguang lighting products is a common phenomenon. The general representative of Nanchang Fengguang Lighting pointed out that "the price of Fengguang products can't keep up with the rhythm of market development, and the quality of products is general, mainly concentrated in the field of light source products." Hebei Fengguang Lighting General also believes that "relative to other brands For the same grade of products, the price of Fengguang is too high."
For products with the same parameters and levels, the price of Fengguang T8 and ceiling lamps is more expensive. "We also operate Fengguang, Mulinsen and Sunshine lighting brands. Fengguang's T8 lamps and ceiling lamps are the most expensive, and are more expensive than the same level of products 3-10 yuan." Chengdu Fengguang lighting dealer told Gao LED reporter.
At this point, we can more clearly recognize that Fengguang LED lighting products do not dominate in the market competition, and even fall significantly. If there is a good "package" or can make up for the defects of the product, it is clear that Fengguang does not have the profound skills in this respect.
As a company whose sales only exceeded 100 million yuan, Fengguang Lighting's 2012 singer-songwriter singer "Phoenix Legend" has become its brand image spokesperson, and intends to use this combination to accelerate the application of LED lighting to the public. Transformation and brand upgrades. Nowadays, this kind of big-handed spending has not bought the "legend" of Fengguang Lighting, and it has only become a failure.
"In fact, as early as last year, I told a lot of friends in the circle that Fengguang's defeat has been revealed. First, the product is low in cost performance, and secondly, the manufacturer's policy is not flexible." Shenyang Yuanfengguang lighting dealer said.
He revealed that the former Fengguang was called Fengguang Legend, but later, in order to smash the head, he was deceived at the dealership and changed to "Longfeng E-light". In addition, Fengguang in Liaoning will open some dealer meetings and release new products to attract dealers to order. This year, there are no more, and the previous salesmen in Liaoning have not done it.
"In the beginning, the business was still good. Later, with the LED products, that is, the 'Fengguang Legend', the products must be cashed before delivery." Xiamen Fengguang Lighting "hardcore" dealer told reporters that cash It is of course not only the legend of Fengguang, but the operation mode of many big brand manufacturers is the same.
However, it can be found from here that Fengguang Lighting is actually running behind other brands' ass. The channel strategy is not innovative, there is no accurate product positioning, and it is ultimately in the invisible smoke of the channel “Hundred Regimentsâ€.
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