2014 Gaogong LED Annual Meeting Theme Focus: Zhang Xiaofei on the Transformation of Industrial Turning Point

[High-tech LED reporter / Yue Mengdi] "The overall profitability of the industry is not optimistic. The upper, middle and lower reaches are facing their own problems." Dr. Zhang Xiaofei, CEO of Gaogong LED, has pointed out many times in recent years that the LED profiteering period has passed. For good development, you should slow down and plan your future.


In recent years, with the gradual maturity of LED technology, the demand for lighting market has increased, and more and more enterprises have entered the LED industry. However, most enterprises have not really seen the characteristics, situation and market structure of the LED industry, and blindly entered the market. Can not find the direction, can not be targeted, resulting in many companies in the product market positioning, sales or channel layout are somewhat impetuous.


The company's enthusiasm has caused the industry to be "bloated" to a certain extent, and various problems have appeared one after another. Even in the current rapid growth of LED lighting demand, it is still exposed to the collapse of enterprises like Yuanli Optoelectronics and Fengguang Lighting. A vicious incident of running. From the perspective of the entire LED industry chain, the general profitability is not strong, and the positioning of enterprise products is unclear. This requires more planning and moving of enterprises within the industry.


The so-called change, Dr. Zhang Xiaofei insisted that "nearly two-thirds of SMEs will withdraw in the next three years", it also shows that LED companies in the "three mouths", urgently need to make their own choices, find themselves The way out.


Enterprise transformation and upgrading is imminent. Independent innovation and mergers and acquisitions have become the most obvious two roads facing the enterprise.


In the view of Dr. Zhang Xiaofei, mergers and acquisitions are a more ideal way. “The M&A boom that began in March 2013 is further fermenting and is currently in the best period of M&A.” In fact, whether it is from the development track of both parties, or from the support of national policies, or the current rising market From the perspective of the environment, M&A seems to be the best “out of the way” to avoid risks and gain competitive advantage in the industry reshuffle.


In theory, mergers and acquisitions in the LED industry are beneficial to both parties. On the acquisition side, M&A is basically based on the following points: capacity needs to be expanded, sales channels and markets are broadened, relevant patents are acquired, and vertical acquisitions are made to ensure the supply of goods and products. The acquired party can avoid standing on the verge of bankruptcy due to problems such as financing difficulties and investment difficulties.


However, mergers and acquisitions are not a panacea. Whether 1+1 can produce an effect equal to or even greater than 2 depends on how complementary the mergers and acquisitions are and the integration process after mergers and acquisitions.


How to develop LEDs standing in Sanchakou? At the 2014 High-tech LED Annual Meeting, Dr. Zhang Xiaofei will present his views on the transformation and upgrading of the LED industry inflection point at the 2014 High-tech LED Annual Conference “The Great Strategy of the Industry” held on December 12. And with the participating LED company CEOs, experts to discuss related topics.

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