Users gradually don’t like to download new apps

The enthusiasm of smartphone users for new applications is diminishing. The mobile phone application was originally a hot spot in the technology market, but now the future is overcast. This situation also makes mobile developers very worried, fearing that their good days will come to an end. According to a Deloitte report, nearly one-third of smartphone users have never been in a representative month. After downloading any application, it expects that the sales volume of the app store will reach the upper limit.

A survey conducted by Deloitte in the United Kingdom shows that on a monthly basis, the average number of downloads for applications in 2014 decreased significantly. As the sales of smart phones in the US and European mobile markets tend to become saturated, developers must rely on consumers to continue to download new applications in order to achieve sustained business growth.

Deloitte analyst Paul Lee said that the UK's app store has reached its limit. As the home of smartphone early adopters and many top developers, the United Kingdom is the leader in the mobile industry, so the data here is very illustrative.

Nine out of 10 people in the survey stated that they had never spent money on apps or other smartphone content. This also raises questions from game developers and other mobile media makers as to whether the size and profit of the mobile market can continue to grow.

Last week, King Digital Entertainment released its quarterly earnings report, showing that users’ consumption in the Candy Crush Saga has fallen faster than expected. This is its most popular game, and the same is true for other games.

Apple and Google respectively released research results in recent months, saying that their application store has given considerable support to European developers. However, Deloitte's report has caused continued concern among global independent developers about the financial health of the applied economy. Only a small fraction of software and Internet companies have achieved download and profit growth.

However, Li believes that this report does not indicate that the scale of the application market is shrinking. It can only be said that in the larger smartphone market, more "temporary users" use only a few applications.

The percentage of smartphone users who did not download any applications this year reached 31%. In a similar survey last year, this figure was less than 20%. Therefore, the average number of application downloads was downloaded from 2.32 last year to 1.82.

Li said that the new smart phone users are less enthusiastic about downloading applications. The reason is not interested. From a global perspective, the affordability is also one of the reasons.

Given the current market maturity, many smartphone users now use only a few applications that they need. Paul Lee said: "The irony is that the better people do, the more time they use, and the less interest they have in finding new applications."

The release of the Deloitte report coincided with an independent application developer working on a fierce debate about the future of the industry. There are a large number of applications running on numerous mobile phones. The nature of click-driven apps makes it difficult for new apps to gain exposure.

Stuart Hall, the founder of app analytics appbot, said that although there were fewer people using smart phones in the early days, there was a high chance that the app would gain exposure. Now it is more difficult for independent developers. Most applications on the market are developed by them. Most of them are free applications.

Ouriel Ohayon, chief executive of Appsfire, a mobile advertising technology company, said that if your work can't get into the top 200 or 300 of the rankings, it would be hard to make money.