Toshiba values ​​China's LED market
“In the short term, although the production and sales of incandescent lamps will stop us from having certain difficulties in our lighting performance, our layout on energy-saving lamps and LED lamps has begun to take shape. In a short time, the new business of LED lamps will promote Our future performance is better. China is an emerging market and the opportunities in the future are huge."
On March 23, just after the press conference of Toshiba LED lighting products listed on the Chinese market, the Toshiba China General Representative, Toshiba (China) Co., Ltd. Chairman and President Tanaka Hideyoshi was interviewed by the China Enterprise News reporter. Made the above statement. On the same day, Toshiba officially launched two 5.5W LED bulbs with brightness equivalent to 40W incandescent lamps in the Chinese market. However, Toshiba did not announce the market price of these two products on the same day.
The reporter noted that on March 17, Toshiba Group officially announced that it would completely terminate the production of ordinary incandescent lamps, aiming to enhance the company's responsibility for energy conservation and emission reduction. It is understood that the incandescent lamp, one of the Toshiba Group's founding industries, has a history of more than 120 years and once supported Toshiba's rapid expansion into the industrial fields of buildings, industry and transportation.
However, in the Chinese market, the government is currently launching the project of “eliminating incandescent lamps and promoting energy-saving lampsâ€. The relevant incandescent lamp elimination roadmap has not yet been finalized, mainly because the National Development and Reform Commission has issued cheap energy-saving energy to urban residents through financial subsidies. light. Therefore, for LED bulbs, price has become the most critical issue in order to achieve scale in the Chinese market. At the same time, it is very important to get support from the Chinese government in the short term.
Toshiba Lighting Technology Co., Ltd. executive director and international minister Inoue Junichi revealed that in March of this year, Toshiba launched an LED lamp in Japan for only 2,980 yen. It is reported that when the LED light was just listed, the market price was as high as 8,000 yen. As the scale and cost of product sales decline, the market price of LED will drop significantly. At present, Toshiba is expected to replace Sharp as the leader of the Japanese LED lighting market.
Tanaka said that China will be the strategic market for Toshiba's LED lighting. In LED lighting, Toshiba will consider the differences and characteristics of the Chinese and Japanese consumer markets, and launch LED lights that are more suitable for the Chinese market. Previously, Toshiba had established new outlets in France, Germany, the United Kingdom, and the United States, and launched new LED lighting products. In the next few years, Toshiba hopes that China can replace Europe and the United States and become Toshiba's largest new business market.
An industry insider believes that Toshiba Group has a lot of business areas in China, but Tanaka has personally participated in the launch conference of two LED lights, indicating that Toshiba is optimistic about the future development of China's lighting market and hopes to be in the Chinese lighting market. Take a share. Toshiba will not rule out the development and competition for the Chinese market in the future. By reducing the cost of moving the LED lamp production base to China, the price strategy will stimulate the development of the Chinese LED lamp market.
Although the current LED lighting industry has been popular with many companies, there have been overheating of the LED lighting industry in nearly 1,000 companies. Dou Linping, deputy secretary-general of the China Lighting Association, pointed out that the LED lighting industry has shown signs of overheating, corporate speculation has increased, and technology cognition has a blind spot.
However, under the background of globally promoting and developing green and low-carbon industries and promoting low-carbon lifestyles, energy-saving new products represented by LEDs are destined to be highly praised by domestic and foreign companies. It is precisely because of the optimistic Sanyo hands in the new energy battery business, Panasonic has completed a comprehensive acquisition of Sanyo this year. Chunlan Group, which laid out the nickel-hydrogen battery industry more than 10 years ago, also achieved a comprehensive blowout in performance last year. Similarly, in the Chinese color TV market, the wave of flattening has been fully attacked. The LED backlight LCD TV with many advantages such as energy saving and environmental protection has been popularized in the Chinese market since its listing last year.
At present, in the Chinese lighting market, Toshiba's performance and overall performance lag behind that of Philips, Osram and other overseas counterparts. This time, Toshiba is fully committed to LED lights, and is expected to preempt the commanding heights of the future market through advance layout on high-end products. It is against this background that the Toshiba Group, which decided to stop production of incandescent lamps and turn to the development and production of energy-saving lamps represented by LEDs, will also gain business opportunities from the green and low-carbon transformation of the Chinese market.
The latest research reports from market research companies iSuppli and StrategiesUnlimited show that the global LED lighting market will reach 9 billion US dollars in 2011. In 2011, the global high-brightness LED driver chip market is expected to exceed 1.9 billion US dollars. In 2010, China's LED lighting market is expected to reach 30 billion yuan.
LED is a valuable hope in the current decline of the electronic components industry. Stephan Greiner, vice president of global business of Everlight, said that the world's major LED lighting market is concentrated in the Asia-Pacific region, accounting for 33.7%, North America, accounting for 30.1%, followed by Western Europe 22.3%, Eastern Europe accounting for 5.1%. In terms of application products, mainly households, accounting for 39%, followed by office and medical care about 18%, the third largest market is outdoor lighting, about 12%.
At present, in addition to participating in home lighting, Toshiba also participates in outdoor lighting design, such as Beijing Zhongguancun Software Park, Zhengzhou Jinshui Road Bridge lighting design have appeared in Toshiba.
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