Domestic LED display companies face technical difficulties

Although the market for large-screen LED display applications is very broad, the real sweetness for Chinese LED companies is not great. In the performances, most of the giant LED displays came from foreign leasing, and the stars did not rely on the technology of domestic LED screens. Therefore, most of them are multinational companies. This is the pain that China's LED large-screen display industry cannot avoid in the development process.

Data analysis shows that Shenzhen has become a gathering place for Chinese LED large-screen enterprises. According to incomplete statistics, there are more than 500 LED large-screen enterprises in Shenzhen, which have already dominated the development of LED screen industry.

From the perspective of the 6th Guangzhou International LED Exhibition exhibitors, more than 80% are small and medium-sized enterprises in Guangdong and Shenzhen. “There are few companies with high technical content and great influence. This is also the reason why LED exhibitions are not lively.” Exhibitors lamented.

A research project from the Chinese Academy of Sciences pointed out that at present, the top three companies in the world account for more than half of the global market, the phenomenon of technological monopoly is serious, and the overall level of innovation of domestic large-screen LED products is low. China's LED display manufacturers have not yet matched LED large-screen display technology that rivals internationally renowned LED manufacturers.

Obviously, the lack of cutting-edge technology can not form high-end products, it is difficult to enter the international mainstream market, and can only stay at the initial price war level.

Industry experts pointed out that Chinese enterprises should be committed to solving the technical bottleneck of the development of high-end LED display industry, so that the industry can get rid of the low-grade, low-quality and embarrassing state, promote the overall level of domestic products, and greatly enhance the international competitiveness of China's LED industry.

Can the stage LED display rental hot enterprise get a share?

The application of large-screen LED displays in the field of stage engineering is constantly evolving. This is not only the performance of mature technology, but also the driving factors of market operation, including the main market operation mode of product leasing.

“The main reason for the stage project is the screen rental, and there are very few actual purchases.” A stage engineer introduced their application of the LED large screen.

The rise of the rental method is becoming the main driving force for the large-scale application of LED large-screen products in stage engineering and studios. "A screen costs millions, and if a concert is scrapped once, it will definitely not be accepted by most people." The big screen rental company said, "So we launched this business."

Some analysts predict that in the future, the rental market will become one of the core markets of the LED display industry. But as an upstream industry in the rental market, can manufacturing companies get a share of it?

At present, China's large-screen industry has been at an advanced level in terms of full-color LED display and cluster wireless control. The government's policy support and corporate R&D investment have promoted the maturity of technology, but what is surprising is that the price of mature technology products has continued to decline, and profit margins have been depressed.

A deputy general manager who has been engaged in the LED display industry for more than ten years, "the whole industry has been in a state of tepid state. To be honest, the profit on the LED large screen is usually only about 10%." Although the market is growing, However, the speed of market development is far less than expected, and profits are reduced by the addition of more companies.

According to the company's report, most of the purchasing units will adopt the method of installment payment, which puts forward higher requirements for the maintenance and maintenance of the later stage, which also increases the production cost of the enterprise to a certain extent.

The stage LED display leasing industry may be lucrative, but manufacturing companies want to make more money, obviously can not be regarded as the last straw.

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