Chip makers expand the battlefield connected car market
The connected car market is full of gunpowder. CES has already ended in early January. Among them, connected car related components and solutions can be said to be the focus of major brand car manufacturers or chip makers, including Intel, Qualcomm, Huida, Google, etc., all released the latest connected car market strategy, full card Market opportunities.
The car networking solution became the highlight of the 2014 International Consumer Electronics Show (CES). With the development of telematics (TelemaTIcs), more and more brand car manufacturers have announced the introduction of long-range evolution plan (LTE), wireless local area network (Wi-Fi) and other networking technologies in the latest models, thus stimulating semiconductors. Vendors develop high-integration solutions at full speed to expand the territory of the connected car market.
Thilo Koslowski, vice president of Gartner, a market research organization, said that connected cars have created a new topic for CES. In 2014, it will become a time-sharing route for advanced car types to be introduced into basic networking functions. By 2016, general car types will gradually keep up with the trend of networking. . It is estimated that by the end of 2020, more than 80% of the new cars sold in the mature car market will be equipped with networking functions.
Gartner predicts that by 2016, autopilot technology will shift its self-sensing capabilities to highly sophisticated, rich map data and cloud-centric innovations in cloud computing; in 2017, one-quarter of auto manufacturing Operators will use mobile business transactions provided by their connected cars as a source of income; by 2018, 20% of new cars will have self-aware capabilities through instant access to their system status, positioning and environmental status.
The above trends are at a glance at this year's CES. General Motors (GM) and AT&T announced that they will provide LTE networking and hotspot functions in Chevy models, and other brands of the brand will be introduced into the networking features in the next few years; Audi is originally in 3G. The era is closely cooperating with T-Mobile, but this year's policy turns around and announced a partnership with AT&T, hoping to launch a million connected cars by 2015.
Optimistic about the demand for networked applications in major brand factories, semiconductor manufacturers are also sharpening their knives, and a series of latest solutions are exhibited at CES.
Zhao Zuyou (picture 1), manager of the component research department of the Electronics and Systems Research Group of the Industrial and Technological Research Center of the Industrial Research Institute, said that the consumer electronics market is in a fierce battle and the competitive pressure among various manufacturers is growing. Taking Qualcomm as an example, the company announced the three major development directions of Qualcomm in the future at the 2014 Consumer Electronics Show - Mobile for Everything, Auto (AutomoTIve) and TV (TV). In this way, we will pledge to invest in new application areas, increase the competition gap with other competitors, and build an ecosystem as an important goal.
Figure 1 Zhao Zuyou, manager of the component research department of the IEK Electronics and Systems Research Group of the ITRI, pointed out that major chip vendors have seen the trend of smart vehicle business opportunities being fully loaded, and expanded the product line to make early deployment.
Zhao Zuyou further pointed out that with the above-mentioned business strategy changes, it can be found that Qualcomm will continue its technological advantages in the field of wireless communications in 2014, and expand various wireless life application product lines, including connected cars, smart homes, mobile entertainment, wearable devices. Wait. Among them, for the infotainment system of connected cars, the company announced the application processor integrating Gobi 9x15 3G/4G LTE multimode data machine, VIVE dual stream dual band 802.11ac wireless area network and Bluetooth low energy (BLE) 4.0 module. .
It is understood that Qualcomm Snapdragon 602A application processor, equipped with quad-core Krait central processing unit (CPU), Adreno 320 graphics processing unit (GPU), Hexagon digital signal processor (DSP), integrated global navigation satellite system ( GNSS) Fundamental frequency processing and additional high-performance voice, video and communication cores.
According to Kanwalinder Singh, senior vice president of Qualcomm Business Development, networking services based on Gobi 3G technology have been embedded in a variety of vehicles, and connected cars with Gobi 4G LTE technology will be launched in 2014. Snapdragon 602A will open next-generation automotive networking information. A new era of entertainment services.
However, due to fierce competition in the consumer electronics field and the shrinking of the gross profit margin of related products in recent years, in addition to Qualcomm has pre-released products at CES, processor manufacturers Intel (Intel), Nvidia (NVIDIA), etc. have also reached the tentacles. It extends to the automotive electronics market with relatively stable revenue performance. It wants to use the latest processor product line to cut into the connected car field, and actively cooperate with first-line brand car manufacturers to fully seize the smart car business opportunities.
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