TCL lighting: product drive "FAST" breakthrough

On March 21st, 2014, TCL Lighting “FAST Breakthrough – 2014 LED New Product Release and Distributor Conference” was held in Huizhou. At the meeting, the company announced the high-performance LED "Ace Stick" series T5 plastic bracket, T8 plastic straight tube, T8 integrated bracket, multi-application LED "variable king" series modular lamp panel, modular bracket, intelligent Adjustable LED "Smart Light" series home ceiling lamp, "Meiguan" II generation LED engineering downlight, COB deep "Ruiguan" series of commercial LED spotlights and other five series of new products, and the first to release the industry's first marketing innovation The road, FAST, has attracted strong attention from industry experts, media and dealer representatives.

First of all, Shi Wanwen, senior vice president of TCL Group and president of System Technology Business Department, gave a welcome speech to all guests and made a macro statement on TCL lighting vision. Shi Zong clearly stated in his speech: “In 2014, TCL implemented a comprehensive strategic transformation and launched smart + Internet, product + service 'double +' strategy, and O2O model for TCL Internet pioneer, and strive to achieve 100 billion market value within five years. TCL lighting, as an important industry of the group, actively explore the 'light, environment, people' three The perfect harmonious relationship, the product and user experience to the extreme, the first to practice the group 'double +' strategy, is expected to achieve breakthrough growth."



Conference site




Shi Wanwen, Senior Vice President of TCL Group and President of System Technology Business Unit



Li Chun, general manager of TCL Lighting, explains the way of FAST

It is understood that TCL Lighting developed the "Three-Three-Three-Three Strategic Plan" as early as the beginning of 2014, clearly clearing up the LED technology innovation, establishing a LED product system based on market insight and user segmentation, and creating a "troika" As the core star product line, we will enlarge and strengthen LED lighting with large users through large circulation, large logistics and e-marketing.



new product launch


At the launch ceremony of the new product, Li Chunan, general manager of TCL Lighting, said that the LED products released by TCL Lighting have made breakthroughs in product technology, new material application, industrial design and cost performance. For example, the TCL “Various King” series of LED modular lighting panels, which are mainly promoted, have absolute advantages in reliability, cost performance and assembly: firstly, high-quality LED light sources are modularized to minimize the types of materials and The material bonding layer reduces the thermal resistance and interfacial thermal resistance between materials more effectively than other lamp panels. The chip and phosphor can achieve the best excitation efficiency, and the TCL self-flattening light design is more uniform, and the light color is more uniform. Pure, light effect and color rendering are higher, at least 50% energy saving than traditional lamp panels; from the safety point of view, the appearance structure adopts imported high temperature resistant super-thermally conductive flame retardant material, built-in "platinum drill" constant current switching power supply, Single-ended power supply, stable and safer. Secondly, the module is user-friendly and plug-in design, which is easy to disassemble, install and replace. It can be combined with any type of module, full-size cover, which can be combined into a lamp panel for office lighting or a modular light source. Hoisting When hanging lights are used in bars, supermarkets and restaurants, they can meet different environmental needs. In addition, TCL "Various King" LED modular lamp panel can reduce the overall life of the lamp panel by more than 30,000 hours due to low junction temperature and reduced water vapor permeability between materials.



TCL Lighting LED Light Experience Center


At 10:15, TCL Lighting General Manager Li Chunan made a keynote report on "The TCL Lighting FAST Breakthrough". The report came to the forefront and released the innovative marketing concept of TCL Lighting's “Big Break” in 2014 – FAST: Fast, Accurate, Promise and Qi. He pointed out: FAST is an innovative integrated marketing concept. The meaning of FAST is: Fast-fast: fast application, fast product delivery, fast channel response; Accurate-standard: user requirements, channel layout, product positioning; Savage-狠: price policy, promotion efforts, resource grabbing; Together-Qi: manufacturers step by step, marketing rhythm, coping with changes. In the report, Mr. Li further stated that the profession has the speed, the extreme can be hot, the focus is accurate, the shock comes from the whole; the product innovation is the core, the user is the god, and the industry-leading product-driven organization is promoted. LED lighting products are widely used, Huiguo Limin, is the mission of TCL lighting, and also the development of TCL lighting.

Looking at LED lighting "river and lake": the government is strongly supportive, the capital is crazy, the technology is maturing, the products are increasingly rich, and the price is gradually decreasing. In 2014, the LED market is welcoming an unprecedented “big outbreak”. However, the industry standards are ambiguous, the production capacity is seriously over-capacity, the products are mixed, and the market competition is chaotic. In the face of opportunities and challenges, what decisions do manufacturers make and how do businesses respond? Who can preemptively become a man and become a king? In this regard, the international giants are "impatient", the traditional brands are confused, the new companies are weak, and the channel merchants are embarrassed... TCL Lighting believes that if you are impatient, you will make blind decisions; if you are confused, you will be stuck; if you are weak, it will be difficult to develop. Oh, you will miss the opportunity. TCL lighting is the first to push the "FAST" law, it is to tell everyone that this is a bright industry that needs to be "quick, accurate, ambiguous, and Qi". This is a need for "quick, accurate, ambiguous, and Qi" to occupy. Emerging Markets. TCL Lighting hopes to win the battle of LED lighting kings with customers, "quick, accurate, ambiguous, and Qi".


TCL lighting LED light experience center on-site order mail



TCL lighting FAST breakthrough new product global release and dealer conference photo

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