As a new generation of light source with energy saving, power saving, long life and no pollution, LED lighting has been widely recognized by all human beings. LED lighting has become the mainstream of public lighting and landscape lighting. Indoor LED lighting fixtures are constantly improving technology and further reducing costs.
First, chip technology
China is not only the largest consumer market for LED lighting in the world, but also a major manufacturer of LED lighting. Today, China's LED driver chip has become the mainstream chip for indoor LED lighting. The LED die designed and produced in China will also become the mainstream chip for indoor LED lighting. The accessories for LED lighting are available in China.
At present, the core technology of LED die is still subject to people, but Taiwan's first-class LED die manufacturing enterprises have begun to gradually merge with mainland enterprises. The core technology of LED driver power chip is already owned by mainland LED driver chip design company, which is cost-effective and competitive. Can rival the similar chips in Europe, America and Japan.
Today, I can buy a Philips indoor lighting fixture on the Internet and open it for viewing. Among them, 90% of the power driver chip is designed and produced by the mainland.
Technological innovation can make enterprises stand out from the competition and is also the driving force for the overall development of the LED lighting industry. LED lighting fixtures that civilians can afford are definitely good value for money.
LED die manufacturing technology is undergoing major changes. The ELC die without packaging has been successfully developed in the wafer two years ago, and Guangzhou Jingke is also producing.
Modules developed on the wafers of high-voltage LEDs developed and produced by LED die factories have also been launched, and Seoul and Jingyuan are being promoted. The LED lighting market is diversified. The new LEDs and crystal modules do not need to be packaged, but the small-particle LED dies still need to be packaged before they can be applied.
Second, the design ideas
With the development of LED die manufacturing technology, package-free is an inevitable trend of technology development. Therefore, two years ago, I have proposed that the LED packaging factory is the only way to develop modularity.
LED packaging factory can develop LED light source module, develop multi-core package, develop "electrical engine" with driving power supply chip and LED light source on the side of aluminum substrate; develop with technological innovation, and obtain more profits by modularizing LED light source, "Photoelectric Engine" has become a manufacturer and supplier of LED lighting core devices.
We are eagerly awaiting that MOCVD manufacturers in China can produce LED brand dies of good value for money as soon as possible to effectively reduce the cost of LED lighting. China's LED dies are at least not costly for overseas transportation, China's manpower The cost must be lower than Japan and the United States.
LED lighting fixtures are easy to homogenize production. If the product has no personality, it will lose its competitiveness. Therefore, innovative design thinking is the foundation for LED lighting companies to become stronger and bigger. The new thinking products of LED "photoelectric engine" and 360-degree LED filament lamp are all subverting the design principle of traditional LED lighting. Although some people are difficult to accept, the market is still open.
Not long ago, an electronics industry person took a sample of LED filament lamps for 20 days to visit China, Taiwan, the United States, Brazil and other countries. Many retailers showed great interest in 360-degree LED filament lamps, signed on the spot. A number of large orders. The innovative and differentiated LED lighting innovation design will bring better profits to the enterprise.
Third, the sales method
The sales model of government-subsidized LED lighting fixtures can only be used for public LED lighting, or as an extension method for early LED lighting fixtures to popularize the people's homes. It is irrational for any government to use the taxpayer's money to pay for LED companies. A democratic society is not allowed.
The supervision of the network and the smooth flow of information make this unreasonable practice even more difficult. Enterprises must rely on their own strength to obtain a larger market, relying on technological innovation to win the favor of customers. Only technological innovation can guide the future, and the company needs long-term development and needs fresh blood.
LED lighting is a new era of consumer electronics products, which can be sold through the traditional lighting market, but today's network era information is rapidly spreading, and e-commerce's home delivery marketing method is more suitable for the younger generation of life rhythm.
Similar to the sales channels of traditional incandescent lamps and fluorescent lamps, the sales channels of hardware and electrical appliances are also very dense. A certain brand of electrical appliances, there are 380 agents, there are more than 60,000 stores in the country, and now also join the production of indoor LED lighting, hundreds of thousands of production samples, through their own network logistics, a few days to spread to the country and small villages Shop, marketing is very fast.
The marketing business model of LED lighting must be diversified. There is no fixed model that is stable, and the diversified sales model is rich and colorful.
As long as the emerging LED lighting companies do a good job of cost-effective products, they will surely win the market. The low-priced LED lighting fixtures are blue ocean products that enter the homes of civilians all over the world. The demand may be several times that of color TVs and mobile phones. Therefore, as long as there are excellent cost-effective products, they will be able to occupy the market. Traditional lighting companies or well-known brands such as products without cost-effective products will lose their advantage or be gradually disappeared.
With the new technology of LED, the innovative design of a new generation of LED lighting will lead the future market development. The sales method of LED lighting fixtures will also change. The blue ocean market is waiting for us to fight, and the diligent will win business opportunities.
Edit: Cedar
High Mast Industries, produces complete systems for illuminating large indoor and outdoor areas including sporting venues, highways, freight yards, ports, commercial parking lots, shopping centers, industrial plants, toll plazas, airports, power plants, parks and sports yards. High Mast system designs, fabricates and warrants the entire system including the towers, lowering device and luminaire. A service road, a construction area, the perimeter of a building, a driveway or a large parking lot could all benefit from the security provided by lighting that lasts all night.
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Shenzhen Ri Yue Guang Hua Technology Co., Ltd. , https://www.ledlightinside.com