How China's LED industry is moving towards globalization

Release date: 2017-07-26 Source: China Lighting Network Share:

According to the latest published convention on mercury-containing batteries and fluorescent lamps, the development of mercury-containing fluorescent lamps has been greatly limited. After the gradual elimination of mercury-added fluorescent lamps, LED lighting will usher in a larger and broader development space. There are ten paths for China's LEDs to move toward globalization.

Path one: hidden brand

Hidden brand, that is, the brand of the company is hidden, only for profit, not for the name. Direct call is no brand. People are people's, even if a hundred years, the brand is still people's. What kind of OEM or ODM is the same, such as spending money to check the customs data, the top ten export, almost no exception, this is a concentrated expression of Chinese manufacturing. Where are the benefits? You can practice your internal skills at home. On the one hand, we are keeping a close eye on the big factories, on the other hand, letting the prices of suppliers drop and fall, and strive for more profits between the two squeezes. Lively and marketable, and live to be the first to make it, of course, there are also sad reminders, a quality accident, all lost.

Path 2: Create a brand

Creating a brand means that yours is yours, although it is bitter, but it is yours. A sword on the head of the word, you must be stabbed and sly. N company went abroad to the United Kingdom, played regional warfare, persisted for several years, and also achieved results. The brand also made the local people familiar with the recognition. The most valuable thing is that the sports industry's sportsman Shen Jinxiang, the vertical and horizontal intelligent lighting field, let the Shengdi brand become the wall outside the flower wall and become the professional household of international lighting awards. The money is invested a lot, and the return is still a long time. Can you see how hard it is to create a brand? (This should be awesome)

Path three: double brand

The double brand is straightforward to say that yours is available to me, mine is mine. I had the privilege of working at S Company for a few years, when I highly praised one thing and shared the S company brand with customers. A lot of company leaders are arrogant and disdainful, thinking that they are trying to sell devices. The boss of WELLMAX, who is not astonishing, is smart (doing foreign trade), seizes the opportunity, clings to the hands of S company, and has a good start in Frankfurt. Now he has won a great victory in South America, North America and Southeast Asia. I don't know what the boss thinks? The neighboring country throws a big pie, isn't it white to eat?

Path four: receiving the brand

Buying a brand is also called buying a brand, that is to say, yours is mine. Isn't Dongfeng overwhelming the westerly wind? Why not take advantage of it? Lighting is both a bright and incomprehensible industry, you want to do it all at once? Nothing! TCL came in, didn't make a big move; Skyworth came in, waiting to gain momentum work hard. However, Konka, under the leadership of General Qin, won the Toshiba Lighting, which is still considered a white goods company to fight back. Domestic and so, there is no need to say it abroad. Because "historical sense of existence, regional identity" is too unfathomable. Mr. Dou Linping suggested in the past few years, why not buy it? Big is not good, small is not bad!

Path 5: Borrow the brand

Borrowing the brand is, yours is still yours, I only borrowed. "It is better to borrow cards than to make cards." It is E company that has been familiar with this road. It has borrowed the American Whirlpool and the European Electrolux, which is essentially another manifestation of a dual brand. Borrowing a boat to the sea, benefit sharing, why not do it? Borrowing a brand is actually a matter of expediency. If it is handled properly, it will really be a success and win-win cooperation.

Path 6: Building a brand

Building a brand means that mine is still mine. Investing in the market, this is a lot of tried and tested tricks in many domestic companies, Beijing's Shen An is the leader. Does this move get used abroad? Do not try, do not know, tried to scare, especially for engineering projects, smart cities or smart towns, there is a little local protectionism, which is of course, policy support! The difficulty is how to get out Geography, that is to have a big skill. Do not say that foreign countries, that is, domestic, cross-regional, often will not be acclimatized. It is the home of Gaoyao, the hometown of lamps and lanterns, what is Longteng, Chengxi, Yinghui, one place production, global shipping.

Path seven: brand

The brand is, today is yours, tomorrow may be mine. Joint venture or cooperation to build factories in China, to play their respective advantages, "take you" to the world. Do you know where the "filament lamp" king is? The monthly output is absolutely the first, almost all exports, in Shaoxing, the name is Xinhe. I have just been there last week, and I can responsibly say that this is one of the best lightings (not one, afraid of being slang). As soon as I heard the introduction, I realized that Osram was originally built. To this day, their products are directly supplied to major brand companies. It is a good idea for Mulinsen to include the plant in his majesty. There are well-known institutions in the country that have forgotten the factory during the statistics. I don't know if there is a mistake in the statistics, or are they used to Shaoxing wine low-key carts?

Path eight: special brand

The brand is, my is good, I have to pay for it. With patents, winning the world, Huawei has done it, and "Ri Disheng" has done it. At the time of the inventor, Ge Dashu also kissed me: S company this patent to buy? Fortunately, I refused at that time, otherwise the patent is in the neighboring country, the trouble is big!

From the above, it is a miracle to use the patent to go to the world. It is not a precedent.

Path nine: note brand

Note that the brand is that what you want to become is made, it is mine. Registering a brand abroad can hit the international market or kill the domestic market. In this regard, Fujian and Wenzhou enterprises are particularly good at it. There are many brands of clothing and shoes. What is Italian, Spanish, abound. "The moon is still a foreign circle," or someone believes in this evil. Lighting companies, or honesty, this is praised and sighed, why must we gather in the ancient town? The world is so big, why not go out and see?

Path 10: Carrying the brand

Carrying the brand means that my is my, plus it is mine. After the merger and acquisition, Mu Linsen and Langde Vance, this is an unprecedented innovation. At present, who is in charge of the world's major lighting brands? In the process of seeking for sale, Philips Lighting has taken the top spot in the pursuit of sales, and Landwell has the synergy effect of Mu Linsen, which can be synergistic and then amplified. It is the perfect whole industry chain. Looking at the world, this is the only thing. As a business colleague, we have reason to applaud!

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