Canon Partners with 7D Technology to Build Professional VR Solutions
ã€Tianchi VR Virtual Reality Channel】 On June 13th, Canon (China) and 7D Technology held a strategic cooperation conference in Beijing to jointly launch a full-process professional-grade VR solution that consists of a 180° stereoscopic camera composed of Canon ME200S-SH. The plan, and the two parties will in-depth cooperation in the development of the VR market, including professional video products, in-depth cooperation, mutual promotion of the market, mutual benefit, sales channels, such as building a number of aspects. With VR technology as the core, professional-level VR video products are jointly created in the fields of radio and television, news broadcasting, film and video shooting, and live broadcasting, providing content developers with excellent VR panoramic video, VR stereoscopic video and interactive video technology solutions, and helping Developers create excellent VR content.
Seven-dimensional technology CEO Yin Yuanjiang (left) and Canon (China) Co., Ltd. image information products BtoB Sales Department Senior General Manager Suzuki Shozo (right)
Senior Executive General Manager of BtoB Sales Department of Canon (China) Co., Ltd.'s image information products and Yan Yuanjiang, CEO of Seven-Dimensional Technology attended the press conference and signed a strategic cooperation agreement. Suzuki Suzuki talked about Canon's attention to the VR market, and working with many partners to create a VR-capable shooting device. At the same time, Canon entered the VR industry to create more diverse content for VR content creators. Cost-effective professional-grade shooting equipment and technical support. As early as 2016, 7D Technology released the VR video solution ViPano studio and VR video interactive solution Vibox, which has been recognized by the industry. The cooperation between Canon China and Seven Dimensions Technology can complement each other very well. For Canon, which attaches great importance to the Chinese market and regards symbiosis as the concept of cooperation, this will be a win-win decision. By working with Chinese companies with local VR technology advantages, they can quickly open up the market.
Seven-dimensional technology CEO Yin Yuanjiang pointed out that in the field of VR video solutions, 7-dimensional technology has accumulated a large number of technologies, services, including film, variety shows, concerts, slender, sports, tourism, education, transportation and real estate and other aspects. After the VR video solution launched in 2016 was recognized by the industry, it has already reached a cooperation with Canon to jointly develop a 180° stereoscopic shooting solution based on Canon's ME200S-SH camera, and will be able to achieve "2016 CBA All-Star Game" and " The 2016 Sports Awards Ceremony, and Tan Weiwei's "Give you a little color" concert. So today both parties jointly announced the official launch of a full-scale professional-grade VR solution with a 180° stereoscopic shot consisting of the Canon ME200S-SH.
A full-process, professional-grade VR solution for 180° stereo shooting by the Canon ME200S-SH
The professional-level VR solution launched this time was built using Canon ME200S-SH prototype. Seven-dimensional technology provides lenses, brackets and corresponding VR video processing software, supports 180° stereo shooting, with SDI signal output, security live broadcast, price Reasonable due to rich color display and reduction capabilities and other advantages. The VR video processing software provided by 7D technology can adjust the push rate in time when pushing the live stream to ensure a smooth video experience under the current bandwidth. Through this professional-grade VR video solution, it can effectively solve the high cost of professional VR video shooting problems, make VR content output more high-quality, easy, and rich VR video content ecology. In addition, according to Yin Yuanjiang, the selection of 180° is not 360° considering that the product use scenario is mainly aimed at sports events, performing arts, and other VR live broadcasting fields. The information the audience wants to obtain is more concentrated in the direction of the stage. 180° shooting can not only avoid “useless information†interference, improve transmission efficiency, but also bring better immersion through stereoscopic effects.
At the press conference, 7D Technology also announced that it will cooperate with companies such as Dell and Viagra Education, and set up the “VR Video Display Experience Center†in Beijing and Shanghai. A series of VR shooting devices will be displayed with Canon at these experience centers. On the other hand, 7D Technologies will use the VR camera solution jointly launched with Canon, and will team up with partners such as Ray Media, 4K Garden, and Magic World to produce 5,000 minutes of VR videos involving variety shows, sports events and large-scale performances. Users can provide more high-quality experience content, and at the same time, in order to promote the development of China’s virtual reality education industry, Canon will jointly build VR labs and training bases in universities with companies such as 7D and Dell. More than ten universities and colleges, including the Communication University, Beijing Film Academy, Beijing Normal University and Jilin Animation College, have collaborated to increase the links between schools and enterprises, support the content creation of the institutions and the development of the PGC team, thereby contributing to the talent pooling of the VR industry in China. Promote industry development.
Canon (Shenzhen) Co., Ltd., senior manager of the BtoB sales department of image information products, said that Canon will continue to cooperate further with 7-dimensional technology, based on this release of the VR shooting system, based on Canon’s professional camera products. Developed a high-quality VR shooting system with more detailed segmentation and more precise positioning to meet the actual needs of users in the VR industry, helping VR content producers produce more quality content. It is worth mentioning that the two parties also announced follow-up product development plans, will integrate Canon's full range of products into the VR film and television industry, launch five VR cameras and customized solutions for users in different industries, including 180 ° stereo, 360 ° Panorama, 360° stereo, and so on, to promote VR shooting into the era of 4K resolution, when the user familiar with Canon 5D and other star products will also become a member of the VR shooting system, let us wait and see.
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