Blueport Pictures Releases 16 Works to Be China's Leading IP Maker

Editor's note: How to become a step ahead of IP Maker, from the moment of this release, Blueport Group has found his methodology: Shadow Roaming Interactive, IP+ Star Production, Focused on the After-95, After-Half 00 Child Market, but in the end how to "fury Fun", you have to look at the next works.

"Blueport does not make IP traffickers, but wants to produce IP, promote IP, and become a leading IP Maker," said Wang Feng, founder of Blueport Interactive Group.

On the afternoon of June 14th, Lan Gang Film Industry held a press conference for “Angry Fun Shadow Roaming” in Shanghai. It proudly announced a list of 16 episodes. Tombstone attracts attention.

Blue Peak Interactive Group founder Wang Feng

The same as the drama itself, the guests who attended the conference, the world bash, Bai Yijun, and Cai Jun all came to the scene.

In the past few years, the market for film and television dramas in the Mainland could not bypass the names of these people. They are no doubt "explosive money makers." Today, they were the ones who set up a one-year film company platform, and they also launched these repertoires: “The Sword of the Sky” was written by the Chief Editor Bai Yixuan, and “The Town Beast” was jointly sang by the world and Bae Choong. Build.

Of course, the rest of the repertoire is equally wonderful, and it is placed in the big market. Each part is an absolute head content.

Just set up more than a year, how to set up an IP Maker and how to become an IP Maker. The answer may be hidden in these 16 movies and TV dramas. “Throughout the shadow roaming, let them develop vertically on the one hand, and on the other hand, provide each other horizontally with nutrients and opportunities to become a more powerful force.”

How to turn each IP into a bigger force. For Lan Hong Interactive and Wang Feng, the next thing to do is Blue Port Animation so that “every field can develop vertically while maintaining the integration of internal IP”.

From the 16 listings released this time, the way to become IP Maker is also not complicated: IP + star production, focus on the post-95, post-00 semi-big child market, of course, indispensable shadow roaming interaction.

The three major IP shadow roaming: "Sword of the Sky", "Ancient Music Book", "Tomb of the Town"

Yan Hong Song, president of Lan Kong Film Group

The three major IP shadow roaming projects became the most important repertoire at the “Angry Fun Shadow Roaming” conference.

These three episodes are the first IP game projects that can be used for the first time. They are the “Sword of the Sky” played by the “Screenplay One Brother” as the chief screenwriter, “The Town's Sword” produced by the world's Ba Singer and China’s suspense suspect Cai Jun. "Tomb Beast", as well as the ancient animation animation IP masterpiece "Ancient Music Book" that will start the production of the first-line production team.

“When we looked for a moment, he gave a new concept. All the costume heroes presented in 18-19 were no longer available. Why did we not innovate?” for the cooperation between Sword of the Sky and Bai Baiyi. Yan Hongsong, president of Lan Kong Film Industry, bluntly stated that because of the possibility of innovation in this drama.

In fact, the importance of the Sword of Heaven is self-evident to Lan Hong. "This blue-port game is a self-owned brand game developed by Driftwood. "The Sword of the Sky" will be the first time we have created a game IP, going from movies and videos to comics to more IP ecological perspectives."

"The town of beasts" gathered Cai Jun and the world Ba sing two industry "Dana". In fact, this project has been conceived by Cai Jun for almost two years. "The "Tomb of the Town" itself is a real existence and protects the ancient tombs of Chinese mausoleums." Now that the tomb dramas have become a "flood", such an "anti-grave tomb drama" was launched at this time, and the expected value was raised. .

The "Ancient Music Book" is a project approved by the Interactive Games Department and the Film Industry Department of Lan Kong. "This project has received a quota for the reform and development project library in 2017 and has been ranked offsite."

“The Ancient Book of Music has a core national culture. His music and his comics are very beautiful. We think he has the opportunity to become an explosive model, and making a game will also be an explosion.” Yan Yusong said at the scene. .

How to find these high-quality IP has become the curiosity of live media. This is the unique positioning of Lan Hong Film Industry, and it is back to the question of who “blue-sky” plays for Blue Gang.

At the press conference, Yan Yusong proposed a new content proposal focusing on the generation of F4 (Fun Fun, Fancy Brain, Fashion Pioneer, Famous imagination) after the focus on the 95th and 00th.

“The positioning of Lan Kong Film Industry since it was established is an Internet company. It is a generation after the 95th generation. Our products such as Ying, Man and You are required to have pan-entertainment and young product labels,” Yan Yusong said. Therefore, this also determines the standards of Blueport's choice of IP. According to Yan Yusong, Blueport does not use data to find IP, but instead looks for content that is of interest after the 95th and the 00th.

"Hold and fight high" to create a "star drama series"

In the past year, apart from launching a debut, Blueport has devoted more energy to these project reserves. From the 16 singles released today, the pace of this film company has been significantly accelerated. "We must quickly seize more market share."

How to quickly seize the market share, Blue Harbor's approach is fast and direct, "heavy play to create a star drama."

As a matter of fact, Lan Kong Film Industry has made successful examples in the production of “star dramas.” This year’s Valentine’s Day release “The distance between you and my lightyear” has exceeded 1 billion in 30 days on the line, which became the first half of this year. Explosions.

In the drama “Light Year”, the Blue Port Studios invited the director of the tree of the cat to be directed. The 90-year-old actor Song Weilong and Zhou Yuyu appeared in the performance. After the results, such a combination is not an absolute big coffee, but a high-value one. The face is definitely the most suitable for this play.

In the same way, the other shows released by Lan Kong Films have a kind of “just right” feeling. The stars are not absolute big names, but they are the most suitable for this drama.

"He doesn't like superheroes" is produced by Wang Zulan as a producer and runs a male guest star; the famous fantasy comedy "come to your world" jointly directed by the famous directors Deng Ke and Wang Beiding; "As a Fat Man" is adapted from Zhang Yan's same name. The novel was joined by Qi Wei.

In fact, under the condition that the headline is increasingly being blessed by big-name celebrities, Bluegate Pictures said that it will not focus too much on this, and the most appropriate one is often much more expensive than the most expensive one. For this reason, after more than a year's development, Blue Port has also begun to go to the business line of artistes.

“We hope to use Blueport, invest in our projects, and use Jason and Ren to create a new star in the film and television industry who loves film and television and loves to work on it.” The media said so.

Over a year's development, Blueport has entered a fast track of development. How to become IP Maker this emerging film company has given his answer: Shadow Roaming Interactive, IP+ Star Production, After Focusing on 95, The semi-big child market after 00.

Of course, the methodology of becoming IP Maker may not be so complicated. The next step is how to do a project and a project well. It is necessary to see the final quality of the series that Lan Hong Interactive will launch next.

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