2012 NVC Lighting Co., Ltd. Takes Off a Major Move to Accelerate the LED Lighting Strategy, Opens a New Year, and Accelerates LED Lighting Strategy

Just entered 2012, NVC lighting in the LED lighting field has great action!

NVC Lighting and China's leading LED packaging company - Ruifeng Optoelectronics held a grand ceremony in Huizhou, Guangdong, "to jointly create a new era of LED lighting - NVC lighting • Ruifeng photoelectric LED joint venture project signing ceremony and press conference." According to the cooperation framework agreement signed by both parties on January 11, NVC Lighting and Ruifeng Optoelectronics will jointly invest in the construction of LED projects, mainly engaged in LED packaging technology research and development and LED packaging product manufacturing and sales. The project will establish a 3,000-square-meter specialized clean room, introduce domestic and foreign advanced production equipment, and build a domestic first-class LED lighting device/module production base. The production base is expected to be officially started and put into production by the end of April 2012.

NVC Lighting and Ruifeng Optoelectronics are both listed companies with solid strength in the lighting industry. Both parties will work together to create a new era of LED lighting development. The establishment of a joint venture between the two parties will fully promote their respective business development in the field of semiconductor lighting, and will use their complementary resources and advantages to strengthen their market expansion in the LED field.

NVC Lighting Chairman Wu Changjiang stated that NVC Lighting's LED business has formed a complete industrial chain from R&D, manufacturing to sales channels. For NVC Lighting, this cooperation further means that NVC Lighting has fully entered the LED development strategy layout.

Leveraging research and development strengths to promote NVC LED technology upgrades R&D innovation has always been one of NVC's competitive advantages. Since the establishment of NVC Lighting, it has established a development path of independent research and development, innovation, and development and application of mid- to high-end products, thus establishing the position and visibility of NVC brand in the industry. Combining the evolution of lighting development technology and the changing demands of the market, NVC Lighting, as a leading lighting company in China, continuously implements the national energy-saving and emission-reduction policies, and has introduced industry-leading energy-saving lamps, fluorescent lamps, HIDs, LEDs, and more. Products, become a lighting company with the most complete and most abundant lighting products in China.

In the research and application of LED products, NVC Lighting began LED technology development as early as 5 years ago, and set up a LED special project team in Shanghai Light Source Electrical Appliance R&D Center, and has a group of top-level light source research and development experts team to continuously research and develop. A more energy-efficient and environmentally-friendly product will bring more advantageous green lighting solutions to customers, and provide end consumers with an attractive and healthy light environment.

At present, NVC Lighting has laid a solid foundation for R&D strength and scale of development in LED products, and has made a strategic layout for mastering constantly changing and innovative LED lighting technology.

NVC Lighting established two national-level product R&D centers in Chongqing and Shanghai respectively, as well as a light environment experience hall at various operation centers nationwide. Among them, the Chongqing R&D Center focuses on the research and development of LED lighting solutions. Under the supporting support of the CNAS-approved lighting inspection center, it is based on a wide range of lighting solutions application technologies to expand the research and development of LED lighting application lamps. The Shanghai R&D Center focuses on the development of electronic innovation technologies. It is dedicated to LED lighting electronics and innovative technologies based on the KEMA Certified Photoelectric Detection Center and a wealth of light source and electrical technology. NVC Lighting is located in the light environment experience center throughout the country, focusing on LED lighting applications and services, used to display the most advanced LED lighting technology, but also as a customer experience center, allowing customers to experience and experience LED products.

It is worth mentioning that, in product testing, NVC Lighting is also in the forefront of China's lighting industry, leading the industry. In January 2011, NVC Lighting Testing Center (Shanghai) was recognized by DEKRA, an international certification organization. This is the first KEMA-accredited laboratory for Chinese lighting companies, and it is NVC's development in testing laboratory and product technology research and development. To a new milestone, it means that NVC lighting products can automatically meet the requirements of European law and obtain international passes. In December 2011, NVC Lighting (2222.HK) Group Testing Center and international leading inspection, appraisal, testing and certification organization - SGS signed contract, NVC Lighting Testing Center won the SGS Award for approval, becoming the first in China's lighting industry. The company obtained the SGS corporate accreditation laboratory. This means that the NVC Lighting Test Center can issue SGS product inspection reports for Chinese lighting companies. This report is fully approved by SGS and the products can be directly connected to the international market.

Today, NVC Lighting and Rui photoelectric signed an agreement to establish an LED joint venture project, focusing on high-power lighting LED packaging technology research and development, LED packaging product manufacturing and sales operations. LED represents the latest energy-saving technology lighting products, the cooperation between the two sides, NVC lighting in the LED R & D and innovation, especially in the LED packaging technology, as well as dedicated to LED lighting devices, modules, technology R & D, to form a perfect supplement and Extend and refine the technology for the NVC lighting research and development block, the two sides form a combination of boxing, and jointly promote LED product R & D strength and service upgrades.

Dedicated to the promotion of LED products. Leading products Market advantage As the market leader in energy-saving lighting products, NVC Lighting produces approximately 9,000 lighting products, 1,500 light source products and 200 lighting electrical products, becoming the most complete series of domestic lighting products. The lighting companies with the most abundant varieties provide customers with "one-stop" lighting products and services.

Since 2009, NVC Lighting has launched LED series products independently developed by the market. In November 2010, the first batch of semiconductor lighting product application demonstration projects promoted by the National Development and Reform Commission, the Ministry of Housing and Urban-Rural Development, and the Ministry of Transport, NVC Lighting. Successfully won the bid as its demonstration project enterprise. Can win the bid in the national definitive demonstration project, highlighting the strength of NVC in the LED field. At the same time, in 2010, NVC Lighting in the Shanghai World Expo, Guangzhou Asian Games and other major project projects, NVC LED products have been widely used, becoming a major highlight of the Chinese lighting market.

On March 12, 2011, NVC Lighting launched a series of products with more than 100 models and more than 300 LED products in one breath. The LED light source, LED ceiling light, down light series, LED grid spotlight, and LED Rail spotlights, LED outdoor products and other fields. This batch of new LED products is at the leading level in China, indicating that NVC has made new breakthroughs in the development and production of LED energy-saving products, and officially announced the transition from the traditional lighting industry to the full development of LED and other emerging lighting industries. , has attracted the attention of the industry, in terms of product technology upgrades and marketing applications, it is also an important development leap. In August 2011, NVC Lighting's 3 series, 6 varieties and 7 LED products received the first batch of LED energy-saving certificates issued by China Quality Certification Center.

It can be expected that NVC Lighting and Ruifeng Optoelectronics jointly promote LED projects and focus on high-tech lighting LED packaging product technology R&D and manufacturing. It not only enriches NVC LED product line and enhances NVC lighting's product competitive advantage, but also expands mine. With its position in the application of LED products at home and abroad, Shishi Lighting continues to strengthen NVC LED's brand strength.

After the two parties signed the contract, NVC Lighting and Ruifeng Optoelectronics will start LED lighting market research on the joint venture LED packaging factory product selection issues as soon as possible to complete the LED product selection work, production and manufacture to meet market demand for LED lighting products.

Broaden the strength of industrial manufacturing Optimize the layout of the LED industry chain In the layout of the LED industry chain, NVC Lighting and Ruifeng Optoelectronic establish an LED joint venture project, which also expands and strengthens NVC lighting's LED industry layout. According to reports, NVC Lighting and Ruifeng Optoelectronics have established a joint venture company in Huizhou, mainly focusing on LED lighting devices, module production, will establish a professional 3,000 square meters of clean plant, the introduction of foreign advanced production equipment, domestic first-class LED lighting devices / modules Production base.

At present, NVC Lighting's production bases in Guangdong, Chongqing, Zhejiang, Shanghai, Shandong and other places have completed the upgrade of LED lighting projects, covers an area of ​​more than 1 million square meters, is the largest domestic lighting production capacity.

Among them, Chongqing Wanzhou Base focuses mainly on LED outdoor lighting and solutions. In order to more efficiently provide customers with LED lighting overall solutions, NVC Lighting invested nearly RMB 100 million to build LED outdoor lighting and application solutions manufacturing base; the main production base in Huizhou LED light source and indoor lighting products, NVC Lighting invested over one hundred million yuan to create a flexible, advanced LED light source and indoor lighting product manufacturing base, is currently the establishment of the domestic LED lighting manufacturing benchmark; Shanghai Qingpu base focuses on the production of LED electronic products To further expand the production capacity of high-efficiency LED power supplies and extend the product line to become a high-reliability, high-quality LED intelligent lighting electronics supplier.

Therefore, in the LED industry's manufacturing layout, NVC Lighting has achieved a complete industrial chain production and support. It is just as ready for everything and is sailing to a longer-term goal.

Strengthen the competitive advantage of NVC brand into the era of LED strategy development. At present, LED lighting industry has formed a three-footed industry distribution and competition structure dominated by the United States, Asia, and Europe. Under the general trend of energy conservation and emission reduction, in the face of huge market opportunities, the world's leading LED companies are stepping up R&D efforts, and new technologies have made continuous breakthroughs. The company has continued to expand its layout in the market and has fierce competition.

At present, there are more than 10,000 lighting companies in mainland China, but the proportion of the total sales of the lighting products in the first three countries, including NVC Lighting and Philips, is still small, and the market is far from the stage of oligopolistic competition. With ordinary energy-saving lighting products, it is difficult to distinguish between high and low levels in the market. The focus of competition in the future will focus on LED lighting. Some experts pointed out that accelerating R&D technology upgrades and implementing capital mergers and acquisitions are undoubtedly the best means for NVC to rapidly enter and occupy the LED lighting market.

In fact, NVC Lighting currently selects Ruifeng Optoelectronics, one of the three largest SMD LED manufacturers in the country, to set up a joint venture to develop and manufacture LED packaging products. This is why NVC Lighting quickly enters and occupies LED lighting. A major development step in the market strategy.

At present, NVC Lighting has established a strategic investment center based on LED's independent R&D innovation, product technology, industrial layout, and industrial chain and other advantages and strengths. It continues to adopt mergers, acquisitions, joint ventures, or cooperation to continuously improve the LED industry. . From this we can see that NVC Lighting has announced its full entry into the era of LED development strategy.

To this end, NVC Lighting Chairman Wu Changjiang proposed that the next five years, NVC lighting LED product output value will occupy 50% of the proportion. “NVC Lighting, as a well-known and famous lighting company in China and abroad, not only has advantages in R&D and innovation, product technology, and industrial layout, but also has competitive advantages in terms of brand strength, channel promotion, and large-scale project contracting. NVC Lighting accelerates the LED lighting market and expands its market share. To become a well-respected LED brand enterprise, we have sufficient confidence and courage to achieve this goal,” said Wu Changjiang, chairman of the company.