One plus mobile phone: the smart phone industry shuffle will intensify
According to foreign media reports, Carl Pei, co-founder of OnePlus Mobile, said that since dozens of manufacturers are vying for homogenous products to compete for market share, almost all of the industry’s profits are occupied by Apple, Smart The shock of the mobile phone industry will not ease, but will further intensify.
In an interview, Haoyu said: "We will survive the next few rounds of adjustment. A large number of pure mobile phone manufacturers will disappear, and large companies will also withdraw from the mobile phone market."
One plus mobile phone is a new force of the Chinese mobile army. Due to the emergence of the Chinese mobile army, the industry's competitive landscape has been intensified, and it has also had a huge impact on the established industry giants such as HTC and Samsung Electronics.
These mobile phone manufacturers from China use the foundry production method and sell through the network to minimize the cost. Xiaomi has grown rapidly through this model. At present, the company's valuation has reached 45 billion US dollars, ranking first among Asian start-ups.
The Shenzhen-based one-plus mobile phone also wants to replicate the glorious history of Xiaomi. The company initially asked consumers to buy their products by invitation, but later abandoned the practice and expanded their influence to focus on brand awareness in the US, Europe and India.
One plus mobile phone said it recorded $300 million in revenue last year through sales of nearly 1 million mobile phones, but did not disclose relevant data for this year.
According to Jensen Ooi, an analyst at market research firm IDC, in the first nine months of this year, the sales of one plus mobile phones in the world increased to about 1.3 million, of which 57% were sold to the Asia Pacific region.
Hao Yu said: "By 2016, more people will be exposed to the one plus mobile phone." He said that the company will invest in promotion, such as building temporary shops in New York Times Square for brand promotion.
However, the current problem is that companies other than Apple can't make money on smartphones. Apple has about 90% of the profits in the smartphone industry.
Haoyu said: "No one can get rich by producing smartphones in the short term."
Haoyu believes that the era of cheap machines with only technical parameters is coming to an end, and it is no longer useful to boast the fastest processor or the highest pixel camera.
In the eyes of Haoyu, smartphone manufacturers need to find new ways to build emotional bonds with consumers. This kind of emotional connection can exert influence on a broader social level or technology assessment.
Hao Yu said: "In addition to Apple, there are very few brands related to culture." In order to survive, smartphone manufacturers must have a certain cultural relevance.
Even Xiaomi is now in trouble. Due to the slowdown in China's economic growth and more intense overseas competition, Xiaomi is difficult to achieve its expected development goals. Many companies, including HTC, the world's largest smartphone maker, and Amazon's Fire, are in a difficult position.
Haoyu said: "We are still trying to find our way to deal with it."
In the online consumer survey, one plus mobile phone found that only 6% of consumers realized the brand. Although Haoyu insists that the company does not have internal targets, they aim to have 10 to 15 million users.
Nicole Peng, director of research for Asia Pacific at Canaryys, a market research firm, points out that one plus mobile phones will be trapped by how to achieve growth. It is not backed by competitors such as Xiaomi, and can use a lot of money to boost sales. . Therefore, a plus-mobile phone needs to focus on several key products and develop its business in countries where the Internet and logistics support its online sales model.
Peng Luping said: "If you can't make a profit, whether it's a mobile phone or other manufacturers, you can only finally fail."
Haoyu said that one plus mobile phone revenue last year was 300 million US dollars, and has achieved profitability. However, he declined to disclose the revenue target for this year, but said that the company has some urgency in product development and market development.
Haoyu said: "We cut a lot of products. We even had two versions of the operating system for China and overseas markets. Now we have less than 900 employees. We will hire human resources and market leaders. We are currently at The next stage of the company."
Haoyu said that the company's sales are growing, especially in India, which has a partnership with Amazon. Haoyu said that the company has better opportunities in the United States than its competitors, because operators will start to cut purchase subsidies, and purchase subsidies often cover up the real price of mobile phones.
Haoyu said: "People used to pay more for certain things designed by California, even if they are produced in China. This situation will start to change."
Few Chinese companies can successfully create strong global brands. Even Huawei, which sells mobile phones and telecommunications infrastructure worldwide, can hardly build a strong image.
Haoyu said: "This is an area where there is no way to go. There is never a Chinese company that can account for 90% of total sales overseas. We need to find a way to become an influential company. For us There is no ready-made planning road map."
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