Microsoft's TrchED new technology focused debut

On December 4, the Microsoft TechED 2012 Technology Conference opened in Beijing. Microsoft's "cloud + end" strategy was strengthened at the conference. The annual new technologies of Windows 8, Windows Phone 8, Surface, Next-Generation Office, Office 365, Windows Azure, and Kinect for Windows will be unveiled for the first time. Microsoft’s chief promotion ambassador will introduce it to the public. ICIO CIO Lin Xiaoxuan will come to the platform, developers and start-ups. The company’s personal experience was that the opening ceremony was very exciting; and the two-day technical courses and demonstrations on the 5th and 6th days gave developers and IT professionals a real chance to enjoy a new meal of Microsoft’s new technology.

"The trend of IT consumerization brings top-end user experience to exciting devices, the increasing popularity of cloud computing and cloud services, and the new market model that Windows Stores bring to developers, bringing us into a new IT era." Microsoft China Chief Promotion ambassador Mark Taylor made the opening.

Diversified selection "Microsoft has been a bit busy recently." Xie Enwei, vice president and general manager of market strategy at Microsoft Greater China, and chief cloud computing strategy officer, said that since Microsoft Hong Kong debuted on October 23rd in Shanghai, it will take 6 weeks. During the time, Microsoft sold more than 40 million Windows 8 licenses, which is Microsoft's most prolific operating system. Microsoft and a series of hardware vendors introduced new products based on Windows 8. It is said that Windows 8 license sales have exceeded Windows 7 in the first month.

The integration of tablet and PC, the understanding of life and work, superior user experience, and ubiquitous online services, Microsoft has brought more vitality to traditional PCs. Whether it is the touch support of Windows 8, a new user interface, or an application mall, it provides a platform for hardware innovation. Fifty-two of Microsoft's 15 OEM partners have designed and optimized hardware devices for Windows 8. It has already made its debut at the end of October. Whether it is a Lenovo Yoga that uses a hinge to achieve a 360-degree flip, a Samsung ATIV Smart PC with a separable connection part, or a Surface that can be used immediately, it greatly enriches the choice of consumers.

The release of numerous new products also brought new opportunities for Chinese developers. Currently, Chinese developers have successfully developed and submitted various applications to the Windows App Store, which has made China the world’s second largest market for Windows 8 when it is launched, and the number is growing rapidly every day. In addition, Microsoft has also in-depth cooperation with many domestic partners, and has jointly launched a number of platform SDKs, which can effectively help developers enhance application functions while significantly shortening the development cycle.

Zhang Tao, general manager of the Tencent Mobile Internet Business Group, stated at the opening ceremony: "On the occasion of the release of Windows 8 Consumer Preview, Tencent QQ and QQ Music are the first two products to land on the Windows App Store. With the official release of Windows 8, Tencent Already more than ten products such as QQ, QQ browser, Tencent Weibo, Tencent games, self-selected shares and tablet stewards have landed on the Windows 8. In the future, Tencent will work closely with Microsoft to build a platform for consumers based on Windows 8 and Windows Phone. Bring more and better mobile Internet experience.” The enhancement of the choice space brought by Windows 8 is not only reflected in the consumer level, but also in the enterprise level. User experience is the primary factor. For enterprises, the key to user experience lies in security. Lin Xiaoxuan, chief information officer of ICBC, said at the opening ceremony that Windows 8 is tailor-made for all companies. From the bank's point of view, ICBC wants to provide mobile banking services to its customers. The most concerned is security. "On Microsoft's operating system, ICBC will be able to provide customers with a complete, reliable, and secure solution." It is understood that ICBC is based on Windows 8 in terms of online banking, mobile banking, telephone banking, and SMS banking. Has developed a large number of applications. Provide customers with "Work + Life + Finance" comprehensive services. ICBC increased its business volume by five times while reducing its number of outlets by more than 1,000.

According to Microsoft Cloud Acceleration, there is a saying that "Microsoft is the only IT vendor on the market that can build both cloud and public cloud operations and can provide users with hybrid cloud services. Google and Amazon have public cloud experience but cannot help users. Build a cloud platform, and many IT vendors can help users build private clouds, but they have no experience in running public clouds.” After Windows Azure and Office 365 landed in China, Microsoft’s advantages became more prominent, and Microsoft’s confidence and expectations for cloud computing were both high. Very high. And its cloud computing strategy is the cloud operating system.

Windows Server 2012 for private clouds, plus Windows Azure for public clouds, plus System Center, which enables unified scheduling management, form Microsoft's cloud operating system. Microsoft is the cloud practitioner, and cloud operating system is a key step for Microsoft to achieve cloud computing. On the one hand, Microsoft is helping more companies build private clouds. For example, China Telecom has successfully deployed Windows Server 2012 and established a reliable cloud computing service at the carrier level. On the other hand, Microsoft is actively promoting the application of its public cloud.

Microsoft is assisting more start-ups through Windows Azure Accelerator to achieve faster and better growth through the use of Windows Azure. As one of the selected teams of the project, Yunchen CEO Wang Jun made a demonstration at the opening ceremony of TechEd. Cloud Measurement is a company that provides mobile real-world testing and operational monitoring for mobile internet developers. Wang Jun said that cloud test developers and test terminals come from all over the world, so they need to establish their own distributed computing centers in North America and Europe. "Before we were very worried that Microsoft's Azure could not use other software besides Microsoft's system? Do we have to pay before we can use the service?"

However, through practical use, Wang Jun's team completely abolished this concern, and all cloud storage VMs deployed in East Asia in the East can be seen on Windows Azure. At the same time, they can flexibly adjust, change configurations, and adjust resource reserves according to demand. "We will continue to use Windows Azure services." Wang Jun said.

At the TechEd Opening Ceremony, Microsoft announced that anyone who wants to migrate, design, test, and develop applications on the Windows Azure platform can log in before January 1st, 2013, register for the application and experience it for free for 30 days. A $450, genuine Windows Azure service.

Reporter's notes on the first quarter of Microsoft's He Shi New Deal On September 6, Ralph Haupter, Microsoft's senior vice president and chairman and chief executive of Greater China, unveiled his development strategy in China when he made his public debut: Accelerating his presence in China and expanding In the local market, thousands of people are recruited, and 500 million U.S. dollars in R&D investments are focused on innovation, competitiveness, and talent sustainability.

One quarter has passed. On December 4, at the Microsoft TechEd press conference, He Lefu made an announcement to the media about the progress of his new policy in the first quarter.

He Lefu introduced that in terms of innovation, with the release of Windows 8, Windows Phone 8, Surface, and a new generation of Office, Microsoft has developed first-rate technologies, increased investment in local ecosystems, and encouraged and protected local innovation through a series of projects. In terms of competitiveness, the private cloud Windows Server 2012 was officially released; public cloud Office 365 and Windows Azure landed in China; cooperation with local governments, including the signing of a memorandum of understanding with the Qingdao Municipal Government and the Yunnan Provincial Government, appointing the general manager of Jiangsu Province; successful enterprise innovation development of. In terms of talents, Microsoft promotes the cultivation of innovative talents through such activities as TechEd, Microsoft YouthSpark, and NPO IT Day.

Indeed, during the quarter, Microsoft had a lot of big events. Of course, on the one hand, because this year is a big year for Microsoft products, new product launches and other activities will be indispensable, but at the same time it can be seen that Microsoft China, the newly appointed head of the German nationality, should be a practical faction. It still takes time to test the effectiveness of the "China Go Big Plan"'s congratulatory messages.

TechEd Technology Lessons Early adopters new-generation Office new features eye-catching Jarene Spataro, senior director of the Microsoft Office product group, a foreigner using authentic Chinese in the keynote to share the many highlights of the new generation of Office. In addition to support for tablet touch screen operation, the new generation of Office supports postal communication, IM, audio and video and other communication methods; its Lync video conferencing interface is very friendly, and adjusts the page layout, video, and PPT at any time as the number of participants increases or decreases. Such documents can also be displayed at the same time; it supports multi-user online document editing, who is editing documents with themselves, the user at a glance; Excel's lightning fill information, automatic recommendation charts and other features, but let the audience praise it; the next-generation Office It also has eDiscovery capabilities; in addition, the next-generation Office supports Internet-based development models.

Win5 HTML5 road HTML5 is a web page, or application? Microsoft technical consultant Duan Xueming introduced in the lecture, IE10 in Windows 8 has been greatly optimized for HTML5, using HTML5, developers can quickly develop cross-browser, cross-platform applications . IE9 has been accelerated with technologies such as CSS, DOM, HTML5, SVG, and so on. The IE10 preview version supports rich HTML5 content, including asynchronous script execution, drag and drop, File API, form validation, HTML5 parsing, and sandboxing. Games based on IE10's optimized support for HTML5 webpages have also emerged. For example, Atari Corporation has launched PONG!, the originator of electronic games for IE10.

The most intriguing somatosensory control Kinect for Windows has bone tracking, facial recognition, voice recognition and other technologies. In addition to games, Kinect has found new connections and innovations in the education, medical, and automotive industries: On the operating table, doctors can use a few simple gestures to control medical images across the air; a Nissan car dealership A gesture control system based on Kinect for Windows is provided to facilitate potential buyers to view the virtual images inside the new car. Ling Ning, senior technology promotion manager for embedded technology in Microsoft Asia, introduced the main features of the Kinect for Windows SDK in the technical classroom, including: raw sensing data flow, skeleton tracking, advanced sound functions, and so on. At present, the deployment of Kinect for Windows in China has achieved initial success. Some companies have already combined it with Tai Chi exercise to create a software.

Azure SQL database three backup In the Azure SQL database lecture session, the reporter learned that Azure SQL has a scalable, multi-tenant system architecture. Azure SQL database uses triple backup to ensure the high availability of the system, and supports ultra-fast load balancing through flexible master/slave switchover support. It can be extended with one command. The difference between the application development of Azure SQL database and the traditional SQL database is that its connection management needs retry logic, and flexible expansion needs to be planned in advance.