The weather has improved, and the smog has gradually cleared up. With this change, the air purifier industry, which once thrived on smog-related demand, is now entering a "post-smog" era. The question is: How can companies find new consumer needs and evolve into a 2.0 version of the market? This article explores the future of air purification from various angles, including technology, materials, manufacturing, and brand strategies, to uncover the next big trends in the industry.
Since winter began, many people in northern China have noticed a significant improvement in air quality. In previous years, smog would often follow heating season, lasting for days or even weeks. However, this year, as of the time of writing, Beijing hasn’t experienced a strong smog event yet. The public is celebrating the unexpected good weather, with social media filled with positive comments. Yet, many are still wondering whether this clear sky will last.
According to the "Comprehensive Management Action Plan for Air Pollution in the Beijing-Tianjin-Hebei Region and Surrounding Areas during Autumn and Winter 2017-2018," by the end of October this year, the "2+26" cities were required to complete the "coal-to-gas" and "coal-to-electricity" projects, aiming to eliminate coal usage in over 3 million households. Industry insiders believe that the promotion of clean energy policies is the main reason behind the extended blue sky period in the region.
Looking ahead, with more environmental policies being implemented, smog days are expected to become even rarer. But what does this mean for industries affected by smog, such as air purifiers? Once seen as the "private doctor" for smog, will air purifiers still be necessary in a cleaner environment?
Many consumers associate air quality with the need for an air purifier, assuming that if the sky is clear, there's no need for one. However, this assumption isn't entirely accurate. According to monitoring data, even when the sky appears clear, the air quality may not always be good. For example, in Beijing, during a 30-day period in November and December, the AQI ranged from 23 to 193, with only four days classified as "light pollution" under Chinese standards. Under stricter U.S. standards, however, the number of polluted days increased significantly.
Air purifiers are not just for smog. In many countries, they serve multiple purposes, such as removing allergens, deodorizing, and sterilizing. They also help reduce the spread of viruses by capturing particles that carry them. Experts suggest that air purifiers play a vital role in improving indoor air quality, especially in homes with pets, children, or those who suffer from allergies.
Moreover, air pollution isn’t limited to smog. Traditional pollutants like formaldehyde, TVOCs, and secondhand smoke remain significant concerns. As awareness of indoor air quality grows, air purifiers are becoming essential household appliances.
Industry experts recommend choosing air purifiers based on the latest national standards, focusing on high CADR (clean air delivery rate), high CCM (cumulative contaminant removal), high energy efficiency, and low noise levels. These features ensure effective filtration of a wide range of pollutants, making air purifiers a valuable investment for every home.
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