At this year’s CES, I spent a significant amount of time exploring smart mirrors and other high-tech beauty gadgets. These devices are designed to analyze your appearance using advanced features like Wi-Fi connectivity, built-in cameras, machine learning, and augmented reality. The goal is to offer personalized skincare and beauty recommendations based on your unique features.
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[NetEase Smart News, January 15] At this year's Consumer Electronics Show in Las Vegas, beauty tech took center stage. Many of the products on display were designed to assess your skin, hair, and overall appearance, often with the intent of selling you something to improve it. The idea is to make you feel that your current condition isn’t good enough, then offer a solution.
One of the most memorable experiences was at Henkel Beauty Care’s booth, where they showcased the Schwarzkopf Professional SalonLab—a handheld, Bluetooth-connected device that scans your hair and provides a detailed analysis. The app then creates a custom shampoo tailored to your needs, which is mixed on-site. It was a unique blend of science and personalization.
I also tried the HiMirror Mini, which integrates with Amazon Alexa. It pointed out my dark circles in a way that felt a bit harsh. Another device, the Neutrogena Skin360 Skin Scanner, showed that my skin was too dry. After a long day of walking around the convention, I wasn’t in the best mood to hear these critiques.
Beauty tech at CES is fascinating, but it also highlights a strange tension between self-care and self-doubt. Unlike traditional beauty counters, where salespeople try to boost your confidence, many of these devices seem to focus on what’s wrong with you. They don’t take into account real-life factors—like the dry Nevada air or the stress of working 16-hour days at a tech show.
During my hair analysis session, the experience was different. The Schwarzkopf system was more balanced because it was used in a salon setting, where a stylist helped interpret the results. Kim Woo, a professional stylist, explained the findings and offered encouragement. He said my hair health score was over 70, which is pretty good. That made the feedback much more palatable.
The key takeaway is that while technology can be precise, it needs to be more empathetic. Instead of just pointing out flaws, it should also recognize and highlight strengths. The future of beauty tech should be about helping people feel better, not worse.
(From: CNET | Compilation: NetEase Smart | Participation: Nariiy)
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