At the end of the year, how has the company avoided the risk of the account period?
[Text / high-tech LED Gan Qin] For the LED industry, the fourth quarter of each year is the peak season of the year, but this time is also a headache, because many companies face the problem of collections near the billing period.
Some insiders have no choice but to say that it is no secret that the period of the supply chain is long. Most companies have an account period of three months, six months, and even one year. Faced with the extension of the account period, it is difficult to collect money every year at the end of the year.
In fact, LEDs have been over-estimated in the market in the past few years, resulting in a large number of enterprises entering the industry, leading to the current structural overcapacity problem in the industry, in the market competition of oversupply, bringing the most The intuitive result is a sharp decline in prices.
In the low-end market with overcapacity, some companies have begun to extend the account period as a bargaining chip in order to win the customer's cooperation relationship, which has greatly contributed to the hurricane of the release.
"For this situation, manufacturers usually have nothing to do, because you do not do this, others will do it, so in the context of homogenization competition, the extension of the account period has become the unspoken rule of the industry." A power supply company chief engineer reluctantly said.
Another material company technical director revealed that if a manufacturer goes bankrupt because of poor management, the most injured is the material company. “Usually, the company will evaluate all the fixed assets, then auction, and the proceeds of the auction will be paid to the supplier. As for how much it can be saved by luck.â€
Therefore, in the current LED industry is facing an important barrier to shuffling, how to avoid the account period risk to ensure good capital turnover, has become a common problem faced by enterprises.
In the industry's view, strict screening of customers and decision-making deadlines based on customer conditions have become the common choice of most companies.
“Screening customers should have a comprehensive evaluation system, such as customer reputation in the industry, business management, asset value, product competitiveness and even their views on the industry.†Chen Yongsheng, general manager of Jieguo New Materials, said that if he encountered Small customers are difficult to observe from the above aspects, and they should strictly control the time limit for posting.
Chen Yongsheng also said that conditional suppliers will also conduct a standardized credit rating on the company, and decide whether to put the amount of credit and the amount and duration of the deposit according to the credit rating.
In the view of Yang Dong, the general manager of Deming Microelectronics Co., Ltd., the choice of most cash, supplemented by some high-quality customer accounts, can well avoid the risk of the account period. "In the current market environment, we cannot simply win the market by relying on the billing period. We propose to improve the quality of the company's products and make the products to the extreme. This is an important weight for cash transactions."
Yang Dong said, "In the case of CITIC Huawei, the company's PCBs are all cash transactions, and the unified price and price have not been negotiated. They were not used to it at first, but they accepted it slowly because they did achieve high cost performance. Product quality can also be guaranteed."
For the phenomenon of collateral, Liu Yusheng, general manager of Lai Di Lighting, believes that as long as the supplier's product quality assurance, quality, delivery time can meet the customer, the company generally will not delay the payment.
The senior engineer LED annual meeting countdown to 3 days, December 11-12, more than 600 LED industry leaders will attend the "2015 High-tech LED Annual Meeting", they will analyze the problems and current situation of the LED industry Re-examine the advantages and disadvantages and focus on the industry pattern in the next few years.
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