Quantum dots and curved TV shipments fly together

LCD (liquid crystal display) TV manufacturers use quantum dot (QD) technology, curved screens, and other innovative technologies to address the challenges posed by OLEDs (organic light-emitting diodes). The latest research from IHS DisplaySearch shows that in order to increase the consumer value of the LCD TV market, 4K Ultra High Definition (UHD) enhanced color LCD TVs adopting QD technology will be launched in 2015, and global shipments are expected to reach 1.3 million units. By 2018, QD TV shipments will increase to 18.7 million units.

Paul Gray, director of European research at IHS DisplaySearch, said: "Although LCD technology has no doubt ruled the TV field, manufacturers continue to innovate to bring more added value to consumers. With the increasing diversity of television content, The launch of 4K ultra high definition TV is bound to set off a new round of technological innovation. Curved TV is also one of the hot spots this year, but its growth potential is limited. We predict that the curved TV market will reach its peak next year."

According to the IHS DisplaySearch research report, ITU Rec. The 2020 international standard has made TV colors beyond the existing HDTV standards and the color fidelity has reached a new level. Gray said: "Although broadcasters and photographers have begun to produce images with new standards, the TV manufacturing industry is only just beginning to meet this challenge, so it will take a while for television equipment and content to match."

Gray added: "Quantum dot technology is an innovative technology used by the LCD industry to create a more realistic picture. It is very close to the full visual range of the human eye. The broadcaster is finalizing the content of UHDTV, but it is for sure. It's because they want to provide more TV content for UHD picture quality, not just pixel enhancement. Regardless of a person's visual acuity, richer colors are suitable for any size screen, and the subtle shadows are more Can increase the realism of the picture. Quantum dot technology is the LCD industry's response to the challenges of OLED technology, and it also proves that the LCD industry technology still has room for innovation."

Curved LCD TV

Another response to the OLED technology challenge is the emergence of curved LCD TVs, which also indicates that LCDs have additional opportunities for innovation. IHS DisplaySearch predicts that the production of curved TVs will reach 1.8 million units in 2014, and will reach peak shipments of 8.2 million units in 2016 and 2017. As western European consumers are keen on unique designs and TV market share is dominated by Samsung, IHS DisplaySearch analysts predict that Western Europe will become the main market for curved TVs, with shipments in 2016 and 2017 reaching 2.6 million units.

Gray, director of European research at IHS DisplaySearch, said: "The curved TV is a stylish industry. It is similar to the appearance of the first LED backlight when the TV appearance becomes very thin. To a certain period, this stylish appearance will be abandoned. However, its superior value will be retained forever.For example, the low-power advantages of thin TVs will be preserved.Although the stylish appearance is easily replaced by new things, it is still the key to maintaining TV value and attracting consumers' interest. element."