New regulations allow private cinemas

Today, the "Regulations on the Administration of Films" is officially implemented. According to Article 41 of the Regulations: The State allows enterprises, institutions and other social organizations and individuals to invest in the construction and renovation of cinemas. The state allows the construction and renovation of cinemas in the form of Sino-foreign cooperation. The newly released Film Management Regulations reduced the barriers to entry and renovation of cinemas. Applicants must first apply to the film administration of the local people's government. Within 60 days, applicants who are allowed to open cinemas will receive a copy. Film Project Business License. The applicant can use this card to register with the local industrial and commercial administration department. Lin Zengwei, Cultural Market Department of the Beijing Municipal Bureau of Culture, said that he has not received an application for a personal cinema. The reporter interviewed all parties in this regard.
-New Film Association is willing to share shares

Liu Xianghui, general manager of Beijing New Film Association, believes that it is a good thing to allow individuals to build a cinema. Although it is more an incentive policy at present, it will take time to take effect. The current cinema is a public institution, and it belongs to the meager profit industry. It is not advisable to think of how to get a profit by running a theater. General Liu said that as long as the agreement was signed with the new film association, the new film association is willing to offer films and is willing to invest in shares. Liu always suggested that according to foreign experience, investors should be patient and best combine with real estate management to form a scale effect.

-Car theater appearance

Maple Garden Auto Cinema is located 1,500 meters east of Yansha. It was built in 1999 and originally invested 4 million yuan. It is the first car cinema in Beijing and the country. Despite the government's support, the policy at that time did not allow individuals to build a theater. Therefore, the owner of the theater, Wang Qishun, and his partner were registered in the name of the company.

Wang Qishun said that there are now more than 40 employees in the theater, three movies a day, and weekends. In the choice of film, it is generally not competing with Beijing's first-round cinema, mainly the film that is being shown in the second round of cinema. In addition, it is to put some classic films. Provided by the new film, for the support of the car cinema, the cost of playing a movie is relatively cheap. Wang Qishun told reporters that his business focus is on creating a good appreciation environment. In general, customers drive to the hospital at 6 pm and then have a meal at the large restaurant with a fireplace next to the movie theater. The movie starts around 8 o'clock every night. When you drive to the venue, you can find a parking space to stop, turn on the radio on the car, aim at the channel, and the sound of the movie will immediately come out from the sound, the effect and the car. Inside the CD is comparable. And you can see the screen in any car. Now, on average, 30 cars will go to the cinema every day. Each car will be charged 80 yuan, plus the income of the bar will be 5,000 yuan per day. After careful calculation, the income can reach about 150,000 yuan in one month, and the return is considerable.

When talking about the problems encountered in business, Wang Qishun believes that it is mainly financial. He is not afraid of others building a theater. "The cake is not eaten by one person, and the cake is very big." But he also believes that not everyone can rely on the theater to make money, investors should be cautious.

-Overseas experience can be used for reference

Lei Xiaofei, president of the International Focus Learning Company, told reporters that in the United States, major film companies such as the 21st century and Paramount have formed their own theaters through the establishment of theaters. These theaters are rented to the public, and interested individuals can rent. In this way, it is generally not necessary for individuals to invest in building a cinema. Of course, these theaters can only show movies from investment companies. The business situation is mixed. Lei Xiaofei believes that investing in a cinema is a systematic project. Only when the system is relatively complete, investors will be assured of doing it.

- The audience will have more choices

At present, cinemas in some small and medium-sized cities in China are generally dilapidated, with poor environment, seating and equipment conditions, and low management and service levels. Since the 1990s, a large number of theaters such as Beijing Aohua, Dahua, Zhongying, Capital, and Geological Hall have invested millions to tens of millions of dollars, and have been replaced with digital stereo systems for theater seating and environment. The facility has been refurbished to accommodate the consumer needs of today's moviegoers. This kind of cinema transformation has been popularized in large cities such as Beijing, Shanghai, Guangzhou, Tianjin, and Shenyang to small and medium-sized cities such as Mianyang, Liuzhou and Wuhu. Attracting foreign investment is also an important way to transform the current theater. Since the foreign-funded pilot project was rebuilt in 1997, there have been more than 80 screens for 23 foreign-invested theaters. These are also the transformation of cinema hardware. The implementation of the new Film Management Regulations means that more people will be able to participate in the film industry. For the audience, it means more choices and better service.

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