Four suggestions for the development of LED lighting industry in China

With the continuous expansion of China's LED lighting industry, competition has intensified, many LED companies have become turbulent, the pursuit of rapid development, expansion, expansion and other blind pursuit of market interests, but do not pay attention to their own company's fundamental grasp and brand precipitation In the face of this problem a lot of domestic LED lighting market, LED companies need what kind of advice and encouragement? Here are four suggestions for the development of the LED industry!

(I) Strengthen the positive interaction of the industry chain and promote the collaborative innovation of upstream and downstream

Guide upstream and downstream companies to tackle joint problems and achieve product coordination. Focusing on new requirements for upstream chip technology and mid-stream packaging technology in applications such as downstream indoor lighting, outdoor lighting, LED displays, and LED backlights, through electronic development funds and other channels, we will strengthen guidance and focus on supporting upstream and downstream backbone enterprises in the industrial chain. Strategic cooperation, and joint research, to achieve a breakthrough in key common technology, product synergies.

Promote key technological innovations and enhance the core competitiveness of the entire industry chain. Breakthrough epitaxial growth and chip manufacturing, device packaging, special materials, key equipment, lighting products and key components and other core technologies, focusing on the development of high light efficiency, high color rendering, low color temperature LED technology and products. Further strengthen the establishment of a system for production, education, and research, encourage enterprises and universities to jointly promote the research and development of new materials and new structures, including silicon-based LED technology, homoepitaxial technology, and patterned substrate technology with independent intellectual property rights, and realize as soon as possible. Industrialization.

Strengthen the application and promotion of domestic equipment to achieve further penetration of domestic chips. It supports the verification and process development of key domestic equipment, including MOCVD equipment, lithography equipment, etching equipment, and packaging equipment. Through preferential policies such as subsidies, upstream chips and midstream packaging companies are encouraged to use domestic equipment. Agglomeration of multi-party resources, the orderly promotion of the use of domestic LED chips, devices, lighting products promotion and application, increase market share. By increasing exports, etc., we will increase our international competitiveness.

(B) increase the application of market development efforts to carry out differentiated brand building

Divide market segments to avoid homogenous competition. Expand the indoor and outdoor general LED lighting market, encourage enterprises to further identify the development direction of commercial lighting, landscape lighting, tunnel lighting, special lighting, street lighting and other subdivided application fields, develop large, medium and low power LEDs for different application needs Lighting Products. Develop large-size LCD backlights and large-size small-pitch display markets. Support enterprise technology upgrading, promote the conversion of medium and low-end production capacity to medium-to-high-end production capacity, refine division of labor and cooperation, and avoid low-cost vicious competition for the same products.

Target emerging applications and seize development opportunities. Develop LED research and development in areas such as intelligent lighting systems, eco-agriculture, medical care, and automotive lighting. Encourage companies to target new application areas to develop technological innovations and seize opportunities for development. Support LED exhibitions and forums, through the construction of smart lighting display experience center, LED plant lighting demonstration bases and other ways, for user needs, increase publicity, and enhance consumer awareness and popularity.

Innovate business models and create independent brands. It is clear that companies in all aspects of the industry chain play their roles and play their respective characteristics. Downstream application vendors further expand their sales channels, strengthen marketing and product promotion, and increase product added value. Encourage LED companies to explore new profit models, such as using O2O, or micro-marketing, to leverage the advantages of the Internet, online sales, offline experience and services, and enhance cooperation in all aspects. Guide enterprises to identify market positioning, start with ideology, system construction, and capital investment. Take innovation as the core, quality as the life, market as the touchstone, and policy as the support, adopt a variety of methods and actively promote LED Industry brand building work.

(III) Improve standards and intellectual property system and improve product testing capabilities

Improve the LED integrated standardization technology system. Priority shall be given to the formulation of urgently needed and well-developed standards for the development of the industry, and the development of basic standards, component standards, and system evaluation standards for LED systems shall be carried out in stages and with emphasis, and the promotion and implementation of standards shall be guaranteed. We will further promote cooperation with China’s Taiwan in the LED field and develop common standards across the Taiwan Strait. Grasp the opportunity for the development of emerging LED applications, such as smart lighting, wireless optical communications, etc., to participate in the formulation of international standards for these applications, improve the right to speak in international standards.

Build a public service platform for intellectual property rights. Carry out research on LED intellectual property strategy, establish LED patent database and case database of foreign key companies, and promote it vigorously. Relying on industry authorities and associations and other institutions, build LED IP public service platform, explore the establishment of intellectual property early warning mechanism and patent sharing mechanism, establish and improve the patent pool, monitor and share the IP industry dynamic information in the LED industry, provide research and development for companies, The intellectual property risk advisory service in the entire process.

Accelerate the application of testing organizations. Relying on the national and local quality supervision and inspection centers, strengthen market regulation and supervision, regularly carry out inspections on safety, energy saving, environmental protection, and other aspects of LED lighting, lighting and accessories, and other aspects of lighting, and publicly expose and punish non-compliance companies. Supervise enterprises to strengthen their own management and technology and improve product quality. Further establish a third-party testing platform with advanced international standards to improve detection capabilities and levels.

(IV) Encouraging enterprises to strengthen mergers and reorganizations and guide industrial rational investment

Optimize the market environment and encourage mergers and acquisitions. Combining LED industrial policies with financial policies, it will further create a good institutional environment for mergers and acquisitions, improve top-level design, and provide more convenience for market-based M&As. With capital as a link, LED companies are encouraged to conduct cross-border mergers and acquisitions, strengthen the integration of industrial resources, promote enterprise development and industrial upgrading, and quickly and effectively enhance the core competitiveness of enterprises and open up overseas markets.

Explore cooperation models to achieve a win-win situation for all parties. Encourage the LED upstream and downstream enterprises to explore new modes of cooperation, combine the advantages of all parties to develop products, further develop customer resources, achieve complementary advantages, and enhance the overall efficiency of the company. Promote the construction of integrated LED solution platform, integrate LED creative experience, brand promotion, product sales and other integrated services, gather various resources such as enterprises, government, capital, and establish a benchmarking platform for cooperation in the LED industry.

Build industry norms and guide rational investment. Establish LED industry specification conditions, establish entry requirements for the industry, avoid blind investment by companies, carry out low-level redundant construction, and guide the healthy and orderly development of the LED industry. We will use the role of industry associations and industry alliances to increase the propaganda of LED industry rules and investment risks. We will regularly organize seminars or seminars to analyze the LED industry, technology, and markets, and guide rational investment.