Diversification transformation of Jufei Optoelectronics

Jufei Optoelectronics (300303.SZ), which is the leader of the back-light LED industry, is breaking the bottleneck of product structure and taking a diversified road.

According to the 2014 annual report, Jufei Optoelectronics achieved an operating income of 990 million yuan, a year-on-year increase of 31.4%, and a net profit of 180 million yuan, a year-on-year increase of 36.6%. Jufei Optoelectronics has an absolute leading position in the small-size backlight market, accounting for more than 30% of the domestic market share.

In 2015, it coincided with the tenth anniversary of the founding of Jufei Optoelectronics. The founder of the company, Xing Qibin, was a character who could not be avoided. However, as the chairman of the company, Xing Qibin is a low-key person, rarely appearing in public, and does not accept media interviews.

Pragmatic style makes Jufei Optoelectronics quickly seize the domestic market and lay overseas. Jufei Optoelectronics currently does not need to expand production capacity. Not long ago, the company signed an investment agreement with Huizhou Zhongkai High-tech Zone.

However, the reporter's investigation found that the progress of the above-mentioned expansion projects of Jufei Optoelectronics is currently progressing slowly, and the substantial progress is only the signing of the investment agreement.

Product mix diversification <br> <br> LED backlight is still the main force driving-fly Photoelectric business growth. In 2014, its backlight LED realized sales income of 850 million yuan, a year-on-year increase of 37.0%, accounting for 86.7% of the main business income.

The main products of Jufei Optoelectronics can be divided into backlight LED products and lighting LED products according to their uses. Backlight LED products are mainly used in mobile phones, computers, LCD TVs and other electronic products; lighting LED products are mainly used in the field of indoor lighting.

Some investors have pointed out that Jufei Optoelectronics' products are mainly concentrated on small-sized LED products. In 2013, the company's small-size backlight realized sales income of 468.843 million yuan, of which super bright series products accounted for 52.01% of the main business income.

Jufei Optoelectronics is clearly trying to overcome the single structure problem of this product, and it is in the field of medium and large size backlights. In 2014, Jufei Optoelectronics' performance in the medium and large-size backlight field increased, and its proportion in the main business income increased from 21.14% in the previous year to 29.31%.

Even so, the overall market share of Jufei Optoelectronics' large and medium-sized LED backlight business in China is still less than 5%. At the same time, due to the still-running period in the past two years, the cooperation with domestic TV brands is still relatively small.

Compared with medium and large sizes, Jufei Optoelectronics has an absolute leading position in the small-size backlight market, accounting for more than 30% of the domestic market share.

Based on this, Jufei Optoelectronics has increased its efforts in overseas market expansion. Backlight LED products have been widely recognized by customers in Taiwan, South Korea and other places, and have cooperated with the above-mentioned national merchants.

On January 16 this year, Jufei Optoelectronics signed an agreement with Toyota Synthetic Optoelectronics Trading (Shanghai) Co., Ltd. authorized by Toyota Synthetic in Shenzhen. Toyota Synthetic is the global technology leader in the LED industry, with a patent portfolio of key technologies for white LEDs.

Jufei Optoelectronics Dongbao Office told reporters that the company can use Toyota Synthetic's patented white LED technology and achieve strategic cooperation in the supply chain in accordance with patented products.

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