A big wave of listed company adventure blockchain games, is it a blessing?

No matter how Zhu Xiaohu and Chen Weixing's interaction with the blockchain attracts the eye, they can't hide the fact that the “blockchain” + scene application is gradually being pursued by all walks of life.

Recently, as this trend continues to spread and intensify, more and more domestic technology companies have begun to enter the blockchain relying on their own industries; among them, some game-listed companies have triggered the action of the “big fan” betting blockchain. The outside world is strongly concerned.

In addition to A-share listed companies, Baidu, NetEase, 360 and many other top Internet companies all have the idea of ​​creating a new game model and new gameplay with the help of “blockchain” technology, and seize the idea of ​​the industry.

In fact, like Zhu Xiaohu and Chen Weixing, the "blockchain" + game has already faced certain problems once it was launched. Even some projects were launched "not dead long".

Faced with the impact of new technologies and new models triggered by the blockchain, whether the weight of the competition can be tilted toward them, or eventually fall in front of the "Death Valley", causing the lament that the teacher did not die before the death.

01. A-share company seeks to change "running" into the blockchain

As one of the many “running” entry blockchain listed companies in A-share market, Chenxin Technology's action to build new scenes and create new models with “blockchain technology” can quite represent the mentality of some A-share listed companies.

The predecessor of Chenxin Technology is Yanqiao Co., Ltd. The company was established in August 2001 and listed on the small and medium-sized board in July 2010. The original stock short name was changed to the name of the bridge and the sea cucumber. The business model is mainly engaged in fish and shrimp. , sea cucumber and other seafood breeding and sales.

Along with the frequent occurrence of the famous "sea cucumber" escape event in the mariculture industry, especially as the same industry company in Zhangzidao, the business of Yanqiao Sea Cucumber has been repeatedly questioned by the outside world, and the stock price has remained sluggish for a long time in the secondary market.

Before the Spring Festival of 2018, Yanqiao Co., Ltd. announced that it had completely abandoned the mariculture business and transformed it into an Internet company with mobile game business as its main business, and changed its name to “Chenxin Technology”.

After the renaming, Chenxin Technology immediately announced that its game company, Xinxin Internet, entered the blockchain and launched the world's first blockchain e-sports acceleration basic service, the competition cloud, which supports its growing game "PolyPony" Lima.

Oz Jun noticed that the development of "PolyPony" needs to rely on its unique equipment "combat cloud", and this product utilizes the blockchain as the underlying technology, and its cloud products focus on the distribution of blockchain needs. The calculation of computing power and storage support; this also makes it the first A-share "blockchain + game" scenario company to eat crabs.

In addition, Chenxin Technology announced that it has entered the blockchain; another listed company, Yingying Network, also indicated that it will enter the blockchain project of the game “Dayu” heroes in the United Nations; the company relies on blockchain technology. Create a new integrated service platform that can provide users with information flow, game platform and content community.

02. Internet giant layout "blockchain + game"

In addition to A-share listed companies wanting to develop new business with the help of blockchain, more domestic high-tech companies, especially Baidu, Netease, 360 and other well-known domestic Internet giants, have developed "blockchain + games" as the company's new business development. The top priority.

On February 4, 2018, Baidu, the domestic Internet search tycoon, launched the game application "Litz Dog" based on blockchain technology; users only need to log in to Baidu account or download Baidu wallet App, they can receive a free "Lei Dogs."

Oz Jun observed that Baidu's "Litz Dog" project is a new attempt by Baidu based on blockchain application. Using blockchain technology, it can guarantee the uniqueness of the Leitz dog and have transactional attributes.

Digital dogs do not have the cash transaction function. They can get calculus when they receive them. In the future, users can obtain calculus by using Baidu internal products. As for the purpose, one is hoarding calculus, one is “speculation”; it is said to be “Leitz dog” Also ranked, the highest Leitz "legend dog" has been speculated to 40,000 yuan, and the rare level of the Leitz dog is also about 10,000 yuan.

Coincidentally, Baidu released the "Leetz Dog", and NetEase launched a blockchain pet "Netease Lucky Cat". Netease Lucky Cat was originally 5000 gold coins/only, and only 2 purchases per month. However, recently According to the news, Netease's Lucky Cat blockchain project has already died.

At present, Netease has launched another blockchain game "Netease Planet"; "Netease Planet" the most unique technology is "black diamond"; from the official introduction, the planet base is positioned as a "block based ecological value" "Shared Platform"; the platform uses blockchain encryption storage technology to help users manage digital assets.

In addition, 360, another big Internet giant in China, also launched its game product "Block Cat"; these "virtual cats" based on blockchain technology, the first batch of limited to 50,000, according to the breeding order, divided into 0 generation, 1 generation, 2 generations, etc., of which the first generation is the most precious.

Just recently, another major domestic listed company, Langang Interactive CEO Wang Feng also announced at the company's internal backbone that "Blueport fully embraces the blockchain, its game, hardware, film and television IP business is fully chained" and formally established a block. Chain Game Division.

03. The “blockchain+game” scene still needs to be completely integrated

Undoubtedly, relying on the special attributes of the "blockchain" and a certain degree of integration with game products has become more and more a special phenomenon that the current Internet game giants have followed.

Especially since the emergence of the "Encryption Cat" in Ethereum, similar blockchain games have emerged like "spring shoots." However, for now, blockchain games still have a lot of problems, and even some kind of "transaction" attribute will harm the whole industry.

For example, "Netease Planet", a game that claims to create a blockchain eco-value sharing platform, allows users to unearth a unique token "black diamond" 24 hours a day without consuming any mobile computing power and network bandwidth. ".

The direct reason for the player's enthusiasm is nothing more than to identify the "black diamond" with the same function as the digital cryptocurrency. When it is possible to trade in the future, it will achieve several times the increase in bitcoin; even the "black diamond" has appeared on the network. "The behavior of futures trading, but in fact this will undoubtedly impact the domestic regulatory bottom line for digital currency.

Not only Netease Planet, but also another blockchain game has been accused of cheating in the industry; Baidu launched the blockchain pet game "Lei Dog", which is said to have adopted the method of continuously applying for Baidu account. Batches of virtual dogs, and increase the chances of getting rare virtual dogs, and even more use of game design loopholes, through the script a lot of "grab the dog", brush out a large number of virtual dogs to benefit.

In any case, the current "blockchain + game" is still in its infancy; we do not doubt that blockchain games will be born, reshape more interesting gameplay, and even bring a new game design, profit model experience However, before the blockchain and the game are completely and effectively combined, blockchain games still have a long way to go, and only solve these problems in a practical way, which makes the game developed "evergreen."

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