What are the trends in the domestic home appliance market in 2016?

As the time comes to the end of 2016, I believe everyone will begin to review the scenery we once experienced in the past year. In the past year, how did the home appliance market perform and what kind of trends did it show? Then let us check it out together.

Saying goodbye to price wars

From the beginning of the year, the television industry is full of various "black technologies." Although curved TV is not a new concept, this year, the concept of the surface is more widely used and better known. In the concept of mass consumption from the original basic functionality to consumer entertainment, cost-effectiveness is no longer the dominant position, but the more humane features, use methods and viewing effects become the consumer's choice. However, curved TVs are still faced with high prices and are not friendly to the people.

In addition to curved TVs, 4K and HDR technologies have added a lot to this year's TV market. The 1080P source we once watched is now replaced by a clearer 4K ultra-high definition resolution, which is eight times the resolution of 1080P. The addition of HDR technology has brought a new round of technological innovation to the TV industry. After a year of development, HDR has apparently become another "standard" for new television.

At the same time, intelligence has become another main theme of television. The birth of smart TV can be said to be the inevitable direction of TV development under the Internet + wave, but this year, TV is no longer limited to "smart", some TV manufacturers have even introduced artificial intelligence TV. Compared with smart TVs, TVs that incorporate artificial intelligence seem to be more readable. Close to the depth of the user's usual custom features and higher recognition of voice interaction capabilities, so that users can significantly free up their hands to control the TV. However, Xiao Bian believes that the current artificial intelligence is still not the final form of this type of television. In the future, it may be possible to release both hands completely and control the television through the user's voice semantics.

However, it is worth mentioning that nowadays, the TV panel price increases, which is not good news for TV makers. Some manufacturers have started to raise prices, and once the price will eventually become a thing of the past. Therefore, it is important for friends who want to change televisions in their homes to pay attention. It is still early to buy a cheap TV.

The overall downturn in the white power market is a trend

Although the white market in 2016 was in a downturn overall, it still showed a slight increase compared to last year. According to Zhong Yikang's forecast, this year's white goods market's retail sales growth can reach 1.9% year-on-year. In fact, as early as two years ago, China's white electricity market had already bid farewell to the high-speed growth phase and began an adjustment period of slow growth, which is also a sign of a mature period in this area.

The first thing to note is that the real estate industry is the one that has a greater impact on the white goods market. Because white goods generally have higher prices and longer lifespans, the most motivated people should buy new homes and move consumers. In the first ten months of 2016, the sales area of ​​commercial housing increased year-on-year. This means that the white goods that are used for a long time are driven by the real estate market and have a certain degree of growth.

As a whole, white power continues to be smart this year. At the same time, this kind of intelligence is not limited to single products. Many home appliance manufacturers have also launched smart product platforms to achieve interconnection between various hardware and users. The new products introduced by major manufacturers this year have not only added humanized intelligent functions, but also introduced corresponding intelligent platforms. But it is worth mentioning that although there are already some manufacturers that have launched platforms, they can provide Unicom's product brand that is limited to the brand or its own, and does not implement access to different brands of hardware equipment. At this point, compared to last year, this year, white manufacturers have some ideas on the interoperability of different brands of products. In the next year, the interconnection of such different branded products will be further developed.

Kitchen appliance market grows rapidly with outstanding dishwasher performance

In 2016, the rapid growth of the kitchen appliance market was a very strange sight in the overall home appliance industry. It is understood that only in the first half of the year, the kitchen and TV market will reach 29.7 billion U.S. dollars in retail sales. Looking back at the kitchen appliance market this year, the overall product has been developed in many directions such as smart, high-end, and embedded.

In terms of intelligence, we have added more features to our traditional kitchen appliances. Not only touch screen control, but also some social functions. In fact, intelligence is not a new trend in kitchen appliances, but this year, kitchen appliances still have new achievements on the road ahead. For example, Fang Taixin's new range of hoods can adjust the amount of smoking according to the size of the sound during cooking.

In kitchen appliances, the rapid growth of dishwashers this year is very noticeable. In the first ten months, the retail sales in China's dishwasher market reached 1.56 billion yuan, a year-on-year increase of 107.2%. According to the sales of online and offline dishwashers, the retail sales of under-line dishwashers can reach 83%.

The growth rate of small appliances is good and high quality is the development direction

With high quality of life becoming the goal pursued by people, although small household appliances have once won at a low price, many people are moving toward high-end and intelligent appliances as people's demand for quality continues to increase. On the day of Double 11th, sales of small household appliances reached 36.12 billion yuan, and sales of small household appliance categories and sales have risen. It is worth mentioning that due to the serious environmental problems such as smog and water pollution, sales of purifiers and water purifier products have also been driven.

Summary: From the overall trend of the home appliance industry, high-end and intelligent products have become the mainstream of product development this year. With the improvement of people's living standards and the change of consumer attitudes, hardware that once used only product-based functions no longer dominates. It can be predicted that in 2017, intelligence is still the main theme of the home appliance industry.

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