Thunderbirds born with "Golden Key" must shake up the new situation of Internet TV?
In recent years, the domestic color TV market has become saturated. Outside Japan, South Korea, Samsung, LG, Panasonic, there are large domestic manufacturers TCL, Skyworth, Hisense, color TV cake is so big, competition is extremely cruel, Xiaomi, LeTV and other Internet upstarts, Internet TV enters the consumer market. With its absolute advantage in price, it is tearing its way in the TV market. In addition to the main content of ecological music, video, millet, see still, micro whale, storm, PPTV, popular Internet brands such as TV, the traditional home appliance manufacturers are eyeing the Internet TV. 
The birth of Thunderbird is extremely promising. TCL, Thunderbird and Tencent form a new camp and march into the Internet TV market. Let people think of Skyworth - Cool Open for the first time. Another major traditional household electrical appliance manufacturer TCL today launched the Internet brand Thunderbird TV. Is it imitation or another new path?
Internet TV, which is better at products and sales, has a product culture that caters to young people's consumption concepts and can better control the growth of the “new generation†of consumption. With the birth of Thunderbird, TCL realized the separation of high-end brand XESS and Internet brand Thunderbird. It can compete with Samsung, Sony and other color TV giants in the high-end market first place, under the environment of TV market segmentation, especially The rise of e-commerce and information era, in the R & D strength, supply chain, channels and other aspects to shake off the second-tier Internet brands attack.
Bidirectional choice between content providers and hardware vendors On the other hand, although the broadcast system still occupies a major supplier position for TV content, the content of video networks has become the trump card for content differentiation among major brands. For color TV manufacturers, how to get the favor of the market largely depends on the richness of the content, and the coordination of online video providers has become a headache for color TV manufacturers. Through the brand new Thunderbird, for more content integrated.
Standing on the shoulders of the "giant" as a brand new to the Internet, Thunderbird, born with "Golden Key", is destined to start from other Internet brands, and its natural goals cannot be low. Although there were Cool Open, Letv, and Xiaomi in front of them, they occupied half of the Internet by virtue of their price advantage. However, Thunderbird's ambition was not a follower.
TCL has more than 20 years of TV manufacturing experience and distribution channels. It is doomed that Thunderbird's starting line is half of the Internet companies can not match, one born directly off the second and third line of TV brands, and Tencent launched a joint operation including content, personalized With all-round in-depth cooperation including recommendation, member integrated marketing, drama marketing, brand promotion, and sales channel diversion, Thunderbird will create smart living rooms from hardware products to content services, big data integration, and artificial intelligence. TV first member brand.
In the first few months of 2017, Thunderbird made a perfect answer to all the expectations of the people. Recently, Thunderbird launched the J65C-UI curved surface television with integrated sound and picture design. Teach many N Internet TV manufacturers to behave.
Thunderbird J65C-UI has a 4000R golden curvature. The curved TV arc fits the viewing habits of the human eye and brings a true listening experience. The machine adopts the impressionist design, with a comfortable and natural visual sensation. The 8.7mm bionic U-shaped frame adopts aerospace grade alloy material, which is strong and durable, and the classic and durable metal color matches various furniture styles.
Summary: As the first TV brand launched by TCL, Thunderbird brand and new series products, relying on stronger industrial chain capabilities, more reliable quality control and after-sales service, etc., it may become another share of the development of the Internet TV field. Fresh power, or will instigate a new market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Thunderbird
On March 29th, at the Beijing National Convention Center, TCL hosted the “New World is Different†2017 New Product and Internet New Brand Launch Conference. Thunderbird Television finally unveiled its mysterious veil at this conference, making it appear to the public. The birth of Thunderbird is extremely promising. TCL, Thunderbird and Tencent form a new camp and march into the Internet TV market. Let people think of Skyworth - Cool Open for the first time. Another major traditional household electrical appliance manufacturer TCL today launched the Internet brand Thunderbird TV. Is it imitation or another new path?
Thunderbird
The rapid rise of Kukai can not help but make people jealous. In addition to Skyworth as a big backer, Kukai entered the Internet TV array is also very timely, when the Internet is in the rising period, has a mature supply chain and channels, does occupy a part of the market share, but Blamed with low-price competition, we can't always make products with style and become synonymous with cost-effectiveness. However, Thunderbird's entry is not so smooth, Internet brands, already cool, small millet, music, micro whale and other large family, after the storm, see still, PPTV and other contend for the storm, relying on the TCL Thunderbird, to Become the second cool open or beyond? Thunderbird
The reason for choosing this time to enter the Internet market is more of a fancy to the market environment of the entire Internet TV. Consumers' acceptance of Internet brands has increased. With the comprehensive strength of its own hardware, supply chain, and content, Thunderbird has a large number of Accumulation is possible. Thunderbird
With the growth of younger consumers, the pursuit of exquisite products, the pursuit of product personalities, and the acquisition of scientific and technological information and content have become more urgently the “new generation†of consumer demand, in terms of user experience, user operations, and content experience. Insufficient to become a traditional home appliance brand flaw. Internet TV, which is better at products and sales, has a product culture that caters to young people's consumption concepts and can better control the growth of the “new generation†of consumption. With the birth of Thunderbird, TCL realized the separation of high-end brand XESS and Internet brand Thunderbird. It can compete with Samsung, Sony and other color TV giants in the high-end market first place, under the environment of TV market segmentation, especially The rise of e-commerce and information era, in the R & D strength, supply chain, channels and other aspects to shake off the second-tier Internet brands attack.
Bidirectional choice between content providers and hardware vendors On the other hand, although the broadcast system still occupies a major supplier position for TV content, the content of video networks has become the trump card for content differentiation among major brands. For color TV manufacturers, how to get the favor of the market largely depends on the richness of the content, and the coordination of online video providers has become a headache for color TV manufacturers. Through the brand new Thunderbird, for more content integrated.
Thunderbird
From the perspective of content providers, they are also willing to bundle up one or two brands in depth to create their own “content channelsâ€. Do not know if it was noticed that Ali and Tencent, who were not terminals, started investing in Internet TV or cooperation. Tencent has become the largest external shareholder of Coolpad with 300 million yuan, and has also participated in the investment of Microwhal Technology. Ali is also a major investor in micro whale. One, also relying on Youku launched the Smart TV Cooperation Alliance. Thunderbird
The reason is very simple. All of them hope to transmit their own content through Internet TV terminals to achieve data control and in-depth operation of home users. So you can see the Tencent and Thunderbird marriage, Xiaomi engaged in content alliances, LeTV has exclusive content, Iqiyi investment 150 million holdings of shares to open 5% and other industry events. Standing on the shoulders of the "giant" as a brand new to the Internet, Thunderbird, born with "Golden Key", is destined to start from other Internet brands, and its natural goals cannot be low. Although there were Cool Open, Letv, and Xiaomi in front of them, they occupied half of the Internet by virtue of their price advantage. However, Thunderbird's ambition was not a follower.
TCL has more than 20 years of TV manufacturing experience and distribution channels. It is doomed that Thunderbird's starting line is half of the Internet companies can not match, one born directly off the second and third line of TV brands, and Tencent launched a joint operation including content, personalized With all-round in-depth cooperation including recommendation, member integrated marketing, drama marketing, brand promotion, and sales channel diversion, Thunderbird will create smart living rooms from hardware products to content services, big data integration, and artificial intelligence. TV first member brand.
Thunderbird
There are TCL consortia and research and development capabilities on the left, Tencent content on the right support, it can be said that Thunderbirds hold a good card, as to what kind of beat, but also need the market and the user's test. In the first few months of 2017, Thunderbird made a perfect answer to all the expectations of the people. Recently, Thunderbird launched the J65C-UI curved surface television with integrated sound and picture design. Teach many N Internet TV manufacturers to behave.
Thunderbird J65C-UI has a 4000R golden curvature. The curved TV arc fits the viewing habits of the human eye and brings a true listening experience. The machine adopts the impressionist design, with a comfortable and natural visual sensation. The 8.7mm bionic U-shaped frame adopts aerospace grade alloy material, which is strong and durable, and the classic and durable metal color matches various furniture styles.
Thunderbird
Thunderbird J65C-UI is equipped with Thunderbird TV's official FFUI operating system. The design of the page is concise and easy to understand. It simplifies the operation steps to the maximum extent and quickly brings up the user's viewing habits. Thunderbird
Thunderbird J65C-UI provides a wealth of online content, real-time updates of the hottest video resources and a variety of applications for people of all ages. Thunderbird cooperates with Tencent Video in depth, boasts a large number of movie and TV dramas, variety shows, and an exclusive NBA zone to watch real-time live NBA games, including everything from health and parent-child education to HDR and Dolby DTS. Thunderbird
Thunderbird TV also has a penguin theater and two major artifacts broadcast worldwide. The HDR content area was set up specifically to provide a large number of HDR resources such as documentaries and movies. Finally, HDR television has its place. In addition, Tencent spent 500 million to buy out the NBA live broadcast rights, and wanted to watch the NBA broadcast directly through the Internet. This is the only choice. Summary: As the first TV brand launched by TCL, Thunderbird brand and new series products, relying on stronger industrial chain capabilities, more reliable quality control and after-sales service, etc., it may become another share of the development of the Internet TV field. Fresh power, or will instigate a new market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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