There is still feelings left behind? Why are flat head earplugs no longer brilliant?
Not long ago, Beyerdynamic announced that it will soon launch a non-in-ear flat-headed earbud DP100, which has also been supported by many enthusiasts. After all, for the current earphone market, it has almost been monopolized by in-ear earphones, excellent flat earplugs. Almost impossible to find, today may wish to talk about this type of brilliant earplugs and why it falls.
If we mentioned the word earplugs ten years ago, I believe that the earplugs in everyone's hearts look the same: flat plugs. At that time, we almost couldn't see any in-ear earphones, and in-ear earphones were on the market at the time. The ratio can be said to be the same as the current flat plug. Only the professional background manufacturers such as Etymex and Shure will introduce in-ear earphones for some professional purposes.
In the past two years, this situation has undergone a complete change. Nearly 90% of the products in the earphone market are in-ear earphones, from a few dozen pieces on the roadside to earplugs on the top several thousand yuan. It is an in-ear earphone, and the era of flat earplugs has passed. Although there are still many fans who are interested in some old flat earplugs or PK1 and ES100 which are currently on the market, they have already become a niche. Niche products, why is this?
First of all, let us review the classic products of the past. Of course, there are many ancient artifacts in the classics of the flat plug. There is not too much introduction here. The author is not a ten or twenty years. Old burning, many ancient artifacts are not very well understood.
Sennheiser MX500
I believe that many fans started their journey from this earplug. The glory of Sennheiser in the Chinese market can also be said to start from this earplug. The style of the thick and the flagship of Sennheiser at the time The same sound base of the series made this flat earplug which sold for more than 100 yuan in that year become the most popular product at that time, and also allowed Sennheiser to officially open the market in China.
AKG K14P
AKG's K14P is also one of AKG's most classic flat-headed earplugs. It is also the first earphone product on the author's fever road. This product also maintains AKG's consistently light and transparent sound performance. The price is basically the same as the MX500. More fashionable, at the time also captured the hearts of many fans.
Sony E888
To talk about the flagship earplugs, even if it is not just a flat plug, E888 is a topic that can't be avoided. Sony's first sound-absorbing diaphragm earplugs, the price of 400 yuan in that year is also a price of earplugs. The high-quality performance has made many fans have been lingering, but unfortunately the replacement and quality of the production area has been discontinued. Many fans have collected all versions of E888.
Yuin PK1
This is a wonderful domestic product, it is already destined to be a classic, and the only earphone product still in production. This product has the appearance of five dollars on the street, and can be the quality of almost all top dynamic earplugs of PK. 150 ohm ultra-high impedance, 880 yuan super high price. How to see is also an incomprehensible product, but it has won praises from countless fans around the world, the author has always been a PK1 user.
Why did the flat plug disappear?
The number of flat plugs is innumerable, but why are such earplugs still falling? In fact, from a lot of points, it is expected that this product category is gradually drifting away from us.
The first is the transfer of user needs. There are not many earphones in the ear, and there are not many used users. Once many users have used it, it is found that the in-ear earphones can bring better sound insulation and improve the signal-to-noise ratio. The sound of the performance, so the user's needs from the flat plug to the in-ear earplugs.
On the other hand, because of the accelerated pace of life, the appreciation of music has become more public transport, and the flat plug has almost no sound insulation, and there are serious leaks, and in-ear earphones can provide users with more quiet. The appreciation space has become a better choice.
On the other hand, it is driven by manufacturers. In-ear earphones have smaller units and smaller cavities, which may be lower from a cost perspective, although smaller sizes will result in higher R&D costs. However, as the sales volume of in-ear earphones climbs, the focus of development and market is naturally placed on the earphones.
Did the flat plug really nobody buy it?
In fact, as far as I know, there are still many consumers and users who want to buy flat-headed plugs. One of the key points is that not every user can get used to in-ear earphones, not to mention that Apple’s original earplugs have always been flat-headed earplugs, even if The Earpod, which has been revised in recent years, can still be counted as a flat earplug.
First of all, as a work use, flat head earplugs are a good choice. Compared with in-ear earphones, you can hear the sound of the working environment and the call of colleagues, and it is very convenient to pick. Compared with head-mounted full-size headphones, Better breathability, summer will not be hot, and don't worry if it is a huge leak of open headphones.
Another point many consumers like to listen to music to sleep, although this is not healthy, but have to admit that it is a lot of consumer habits. In-ear earphones are impossible, and the danger is greater, the majority of flat earplugs to this day Sales are used to bring consumers into sleep.
For the flat plug, it may not be the mainstream product in the earphone market in the future, but I hope that more brands will join the camp of the flat head.
In the past two years, this situation has undergone a complete change. Nearly 90% of the products in the earphone market are in-ear earphones, from a few dozen pieces on the roadside to earplugs on the top several thousand yuan. It is an in-ear earphone, and the era of flat earplugs has passed. Although there are still many fans who are interested in some old flat earplugs or PK1 and ES100 which are currently on the market, they have already become a niche. Niche products, why is this?
First of all, let us review the classic products of the past. Of course, there are many ancient artifacts in the classics of the flat plug. There is not too much introduction here. The author is not a ten or twenty years. Old burning, many ancient artifacts are not very well understood.
Sennheiser MX500
AKG K14P
Sony E888
Yuin PK1
Why did the flat plug disappear?
The number of flat plugs is innumerable, but why are such earplugs still falling? In fact, from a lot of points, it is expected that this product category is gradually drifting away from us.
On the other hand, it is driven by manufacturers. In-ear earphones have smaller units and smaller cavities, which may be lower from a cost perspective, although smaller sizes will result in higher R&D costs. However, as the sales volume of in-ear earphones climbs, the focus of development and market is naturally placed on the earphones.
Did the flat plug really nobody buy it?
In fact, as far as I know, there are still many consumers and users who want to buy flat-headed plugs. One of the key points is that not every user can get used to in-ear earphones, not to mention that Apple’s original earplugs have always been flat-headed earplugs, even if The Earpod, which has been revised in recent years, can still be counted as a flat earplug.
Another point many consumers like to listen to music to sleep, although this is not healthy, but have to admit that it is a lot of consumer habits. In-ear earphones are impossible, and the danger is greater, the majority of flat earplugs to this day Sales are used to bring consumers into sleep.
For the flat plug, it may not be the mainstream product in the earphone market in the future, but I hope that more brands will join the camp of the flat head.
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