The strong rise of European lamps is widely sought after as a new industry

The 2008 Guangzhou International Lighting Exhibition reflects the fact that the European-style lamps will rise from the beginning of this year and become the upstart of the industry. Shanghai is one of the most important high-end lighting markets in the country and the most concentrated market for European-style lamps. The rise of the lights has made the dealers happy. In the eyes of many people in the industry, whether to choose European-style lamps as the development direction, whether for manufacturers or dealers, should be cautious, the past car light of the sheepskin lamp should not happen on the European lamp.

European lights are very hot in Shanghai

As the largest lighting exhibition in China, Guangzhou International Lighting Exhibition is undoubtedly the vane of the development of China's lighting industry. If you want to ask what is the feeling of this year's Guangzhou International Lighting Exhibition? Many people may blurt out: the domestic European lamp is like a rainbow, the foreign trade LED is overwhelming! Yes, this is the portrayal of the Guangzhou Lighting Exhibition. Many domestic manufacturers have begun to enter the European-style field. Foreign trade-style European lamp enterprises have returned to the domestic market and LED companies have targeted overseas markets, launching a large number of LED products with LED as the light source. On the point of European lamps, it is also the current development status of the Shanghai lighting market.

In the past few months, European lights have been particularly active in the business changes of many high-end lighting markets in Shanghai. A number of mid- to high-end lighting dealers in the home lighting fixtures have undergone a series of adjustments: after the integration of Knock, the single store has a larger operating area and the overall image is better; the Alex store has expanded the store to two. The building area is larger than in the past; the crystal lamp stores such as Vatican and Portofino have also been renovated. The number of shops adjusted this time and the large area are rare in the past. The same as the high-end lighting market, Jiajiajia, after entering 2008, there are also a large-scale European-style lamp store with a luxurious decoration such as Baili and Sunshine. As the best market for Shanghai's overall hardware and software environment, the newly-built Oriental Lighting City at the intersection of Banquan Road and Pusan ​​Road is the mainstay of the entire market with European and crystal lamps. Even the up-and-coming Zhabei District City Lighting City, there has been a lot of changes around the European-style lights. The Shanghai Mengtuoli Lighting Store has been opened for business; Minghao Lighting has further expanded the Alex brand area and carried out a store-like image. Renovation.

After all, it is a noble lamp

Nowadays, more and more dealers lament that business is difficult to do, and the development of European-style lamps in Shanghai is so rapid. Does it mean that European lamps are the best business direction for our lighting dealers in the future? This seems to be viewed from two aspects. On the one hand is the product, on the other hand is the dealer.

Tang Xiaorong, the person in charge of Dillon Lighting, told reporters during the 2008 Guangzhou International Lighting Exhibition that European lamps are a kind of lighting products that pay great attention to culture. Many lamps have their own requirements in style and color. The scope of the product is in a small space. Some manufacturers have boldly applied to the old styles of the old lamps in the market without any experience in the operation of European lamps. They think that this is a new change. Use this unique product to attract dealers and consumers, but I don’t know how to change it. In the eyes of dealers who have been doing European lamps for a long time, they are destroying mature products and losing the original meaning of the product. Charm. In addition, in terms of the quality of the lamps, the European lamps pay great attention to the surface treatment process. Some good brands have good products and dozens of surface processes. For example, on the surface of painted paint, the products of large brands can reach 5 or 6 layers. After the long-term use of the lamps, the lamps still do not change, and the products manufactured by some small factories have a rough surface treatment process, and it takes a long time to have quality problems such as paint falling off. The emergence of such quality problems is hard to accept for the aristocratic lamps and lanterns in people's impressions. If such products flood the market, the evaluation of the entire European lamp category will inevitably lead to a decline in the future of European lamps. The development of the Chinese market.

Where is the key to success?

In terms of dealers, Qin Jianjun, who runs Angel Lighting, told reporters about the development of the European-style lamps in the City of Lights. He said that operating any lighting, light products are not enough, operators must also have the corresponding lighting jewelry business philosophy and ideas If you don't understand your product and don't understand the culture of the product, it's hard to do business well. Therefore, in the eyes of reporters, dealers operating European-style lamps should do their best. If you do not have experience in this area, it is best to find an insider partner.

When talking about the re-decoration of his store, Shen Libin, who runs Alex European lamps, said that after entering 2008, he really is optimistic about the development of European lamps, thus expanding the area of ​​the European lamp display area and improving the decoration grade, but Unexpectedly, there were a lot of competitors who made European lights around, which made him feel more troubled, but he was not worried. He said: When others are just beginning to explore, I will walk in them. In the front, in the decoration, product selection, we must stay ahead, plus the European lamp business philosophy that I have accumulated, I believe I will do better!

When talking to reporters about European lamps, Mingshida Lighting Marketing Director said that European lamps have no advanced technology for the products themselves, and basically how much production cost can be used to make better lamps. It is also very easy to imitate; the cultural connotation of European lamps is just the outer packaging that people give it. Therefore, to do a good job of European lamps, the key is not the production itself. In particular, he pointed out that as long as we carefully study the industry, we will find that among the many European-style lamp brands in China, what succeeds is not the success of the product, but the success of the brand operation means.

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