The fresh air system dryers are popular, why are emerging appliances going away?

In recent years, a new wave of home appliances—such as the fresh air system, dishwashers, and washing machines—has emerged as "new opportunities" in the industry, gaining widespread popularity. For example, according to Zhongyikang data, the dishwasher market saw retail sales reach 1.98 billion yuan in 2016, marking a 104.8% year-on-year increase. By January to November 2017, the market had already reached 3.95 billion yuan, with a growth rate of 119.5%. Nail Technology identifies two main factors driving this rapid growth. First, consumer upgrades and the rise of the “lazy economy.” As China's economy has developed rapidly, living standards have significantly improved. People are now more focused on quality of life and convenience. The younger generation, particularly those born in the 80s and 90s, is increasingly seeking high-quality products that simplify daily tasks. This shift has led to the development of differentiated appliances like the fresh air system, which not only meets functional needs but also aligns with modern lifestyles. At the same time, the “lazy economy” has gained momentum. Younger consumers, with higher incomes and busier schedules, prefer to spend their free time on leisure rather than tedious chores. Dishwashers and dryers offer a solution by saving time and effort. A dishwasher not only cleans dishes efficiently but also frees up time for family or personal activities. Similarly, dryers provide convenience, allowing users to wash and dry clothes anytime without worrying about weather conditions. They also help maintain hygiene by reducing bacterial and dust exposure. Another key factor is the growing demand from the middle class. As more people move into the middle-income bracket, they are more willing to invest in premium appliances. According to Zhongyikang, the average price of dryers in offline markets reached 6,065 yuan in 2017, a 25.3% increase from the previous year. This trend highlights the increasing appetite for mid- to high-end products. Moreover, the market for emerging appliances is currently in a period of rapid growth, driven by high profit margins. In 2017, the dryer market was expected to reach 192,000 units, with a 42% year-on-year increase, and retail sales were projected to hit 680 million yuan, up 81.2%. Fresh air systems also saw strong performance, with annual sales expected to reach 9 billion yuan, a nearly 50% increase. These figures show that the market is ripe for expansion. Consumer awareness has also played a crucial role. For instance, 85.3% of respondents in a Zhongyikang survey had heard of fresh air systems, and 70.4% had a basic understanding. Additionally, 95.9% expressed interest in learning more, with 54% planning to purchase one within the next one to two years. This indicates a strong market potential. The wide range of product options and pricing also contributes to the success of these appliances. Dryers, for example, come in various models priced between 1,000 yuan and tens of thousands, giving consumers flexibility based on their needs and budgets. In conclusion, the combination of consumption upgrades, the rise of the middle class, and increased consumer awareness has created a favorable environment for emerging home appliances. Companies should continue to innovate, educate the market, and accelerate adoption to fully capitalize on this growing trend.

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