Sony and iQiyi marriage! Jointly marching into online movies

The first works of Choco, which IGI and Sony cooperated with, were remakes of the same-named American drama and will be presented in a series of movie trilogy. The film will be starred by front-line Chinese actors and filmmakers at the cinema. It will adopt a localized approach. In addition, iQiyi officially announced the "Master Producer" program, which will invite famous domestic and foreign masters to lead domestic youth directors to explore new models for online movies.

According to a report released by Zhenghui Capital, which was recently published in the “Internet Movie Industry Research Analysis” report, the scale of China’s online movie market will exceed RMB 1 billion in 2016. It is expected that more than 2,500 online movies will be on-line, which is a dramatic increase of 301.93% compared to 2015. In addition, video paying users will exceed 54 million in 2016. After experiencing an increase of 264% from 2014 to 2015, the number of paid user bases is stable and will reach 54.41 million by the end of 2016, an increase of 88.7%. After the explosive growth of managers, the market for paying users will begin to grow steadily.

This also means that the online movie industry will continue to drive on the fast track as a whole. The increasingly stable payment model means that this market is beginning to show its development potential. This is precisely why Hollywood film companies choose to visit Nuggets in China. the reason. In the event of a stagnant box office at the cinema, the online movie became its other capital outlet and new entrance.

Once the industry enters an outbreak, the subsequent strict supervision period and the reshuffle period are also coming. In addition, in the case of increasing players in the market, on the one hand, investors will be more rigorous in their review and selection of movie projects. On the other hand, the entire industry will also undergo a shuffle, and quality resources and high-quality content will converge to the head.

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