In addition to the new GearVR Samsung is still developing AR glasses equipment

To be honest, the biggest winner in the VR field may not be Google, nor HTC, Sony and Oculus. That is to say, despite their high popularity, the actual users are not many, the highest-selling products in 2016. Still Samsung Gear VR (Cardboard products are not software ecosystem). Although the explosion of Note 7 has had some adverse effects on Gear VR 4, there are still many VR players looking forward to Samsung's new Gear vr product. If you are the same, I think your expectations will not be long before it is realized.

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At the Virtual Reality Summit in San Diego last week, Samsung Vice President Sung-Hoon Hong revealed that the company is not only developing a new VR headset, but also developing an AR device. He explained that Samsung decided to inherit and improve existing technologies like Microsoft HoloLens and Magic Leap in AR technology.

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According to Hong’s statement, the next generation of Gear vr products will be “displayed in a very short time”. This “very short time” may be the MWC conference in February next year, and even (although unlikely) is in January. CES exhibition. We know that the previous generation Gear VR 4 was launched in August this year. It is optimized for the previous generation and does not add new features. Considering that Gear VR needs to compete with the more powerful Google Daydream View, we are looking forward to new products. Can have some unique features, but Hong did not disclose this information.

What we have determined is that Samsung intends to showcase their progress in AR in Barcelona. Hong said that Samsung's team is developing a "light field engine" that can present a very realistic holographic scene.

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“Samsung’s holographic technology is really, very realistic,” he said. “It seems to be within reach.”

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Similar to companies like Microsoft, Hong also pointed out that Samsung's Augmented Reality technology goal is more of an enterprise market than a consumer market. After all, HoloLens is priced at $3,000 in this regard. Samsung is also looking for potential partners, including Magic Leap, which has always been at the forefront. Last week, a report from The InformaTIon pointed out that Magic Leap had encountered many difficulties in the actual implementation of MR technology, such as mass production, miniaturization of light field technology, and development of mobile products.

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