PPTV breaks the current state of closed competition in the smart TV industry: Ten billion content is open and shared!

On June 6th, PPTV Smart Hardware Company held a conference in Shanghai to formally open its content sharing strategy, and launched a new PPOS 4.3 operating system and new N55 flagship smart TV. At the same time, Konka, Philips and Sharp have released new TVs that have been jointly built with PPTV. Content and Operating System Open up PPTV Together to Create a New Era for Large-screen Content Backed by the strong power of the Suning Group, PPTV has won all media exclusive copyrights for popular sports contents such as La Liga, Premier League, Premier League, AFC, UFC, WWE, etc., worth more than 10 billion yuan, covering 90% of sports events, and is the most complete in China. Sports content platform. In addition, PPTV also includes a large number of head-and-screen drama copyrights such as "The People's Name" and "Cool Health, Can We Not Be Sad?" How to play with content worth more than 10 billion has always been the focus of attention in the industry. Gu Wei, vice president of Suning Yunshang Group, announced at the press conference that PPTV officially launched an open content sharing strategy to open up the PPOS operating system and differentiated content worth more than 10 billion to partners. The PPTV content open sharing strategy will implement “layered opening”. On the one hand, PPTV will cooperate with in-depth cooperation vendors to launch cooperative brands to open custom terminals, and use hardware to embed PPOS to open all contents to cooperative manufacturers; on the other hand, PPTV will Through the pre-installation of APK and other means through cooperation with partners to expand extensively, sharing PPTV basic content. At the same time, PPTV announced a support policy for partners, including "brand promotion," "main sales channel," and "parts of content cooperation." The industry commented that the IP content of La Liga, Premier League, and China Super League, which are worth more than 10 billion yuan, will be openly shared. This kind of open and new gameplay with strong Suning colors will completely break the closed competition situation in the smart TV industry. PPOS operating system new debut access system will achieve full content sharing As the core carrier of the content open sharing strategy, the PPOS 4.3 operating system based on the full-form TV content and the Rubic UI have made its debut. The PPOS 4.3 operating system has innovatively added features such as super-broadcasting, content aggregation, shortcut P keys, and voice interaction to order massively disorderly content. The super-broadcasting function perfectly enabled broadcast content, PPTV's own content, and third-party content to allow them to be displayed in one interface at the same time. A single remote control can complete all controls and greatly improve the convenience of user operations. At the same time, in the PPOS 4.3 operating system, the above content can be intelligently recommended based on the big data of the user's viewing behavior, which greatly reduces the threshold for the user to find the content of the favorite. Content aggregation, PPTV, Suning Sports and VST content aggregation in one, more colorful, fast P key, support for user-defined, one-step direct access to common functions, to achieve simple control of massive TV content. In the voice interaction function, PPTV smart TV pays more attention to the deep interaction between content and user needs, which brings a great surprise to the audience. Taking the just-concluded UEFA Champions League final as an example, Yin Yu-an, Vice President of PPTV Intelligent Hardware Company, demonstrated the new voice control function of PPOS. The user can easily achieve multi-angle goal review, superb viewing experience from God's perspective, and so on. The scene is a surprise. N55 flagship new product brings together three major manufacturers cooperation models unveiled At the press conference, PPTV announced a new flagship smart TV product, the N55. In terms of design, N55 has changed the characteristics of other similar products with sharp edges, and more emphasis on the "home, remove the corners" of the design concept, N55 border selected aviation grade aluminum material, double-sided seamless bending process, The gold-plated craft tripod was repeatedly polished and polished by hand, winning the IDEA International Industrial Design Award in the United States. On the screen, N55 uses LG original IPS 4K hard screen, anti-blue light technology, HDR, Aurora quality processing engine and MEMC motion picture quality compensation technology, so that users, especially fans, audience get a better viewing experience. In terms of sound quality, the N55 front-end JBL enthusiast speaker, built-in professional audio DSP chip, and supports Dolby MS12 audio decoding and sound processing, to create a cinematic stereo surround sound quality. N55 equipped with Mstar 6A938 + Mali T820's top grade CPU + GPU combination, divided into 4GB +32GB and 4GB + 16GB two versions, priced at 5999 yuan and 4,999 yuan. N55 new smart TV officially opened at Suningyi's store, Suning's Yip APP and Suning's Tesco official flagship store at 18:00 on June 6th. In addition, PPTV collaborated with Konka, Philips, Sharp and other three brands to form a new product of the cooperation brand and the press conference held that day, which marks the PPPo's open content sharing strategy has entered a period of rapid progress. 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