In mid-March of this year, OFO first announced the release of a deposit in Shanghai, which provoked heated discussions in the market. Multimedia reports that ofo no deposit again detonated the national cycling, credit to unlock or become the first nirvana. However, after a lapse of three months, ofo's free deposit has become a rising deposit. There are good friends netted that the deposit is raised because ofo bad car too much money to repair, even worse that ofo previous mortgage strategy is to make money after the first enclosure, relying on the advantages of 99 yuan in mortgage capital to occupy the market, large-scale The price rises after stickiness. The ofo explained that the deposit was raised because OFO is building a brand new smart credit system. In this system, the user's daily car habits and credit rating will become a reference factor for the deposit. However, in the eyes of the outside world, the establishment of a credit system may be an excuse, and the underlying reason may be due to funding problems caused by increased costs and financing issues. First of all, ofo faced high damage rate and operation and maintenance costs. The damage rate of ofo's vehicles is high, and it has been widely criticized. The founder and CEO of Wei Dawei said in an interview with Phoenix Tech that the current damage ofofo shared bicycles caused him to worry. According to Tencent Penguin's shared bike data report "Interpretation of the users and the future of MobiOf", "The proportion ofofo users reporting vehicle failures is significantly higher than that of Mobi Bicycle users because the initial version ofofo bicycle is not as strong as Mobi bicycles. , reaching 39.3%." The damage rate of nearly 40% is amazing. The higher damage rate will inevitably bring higher maintenance costs. Someone once gave a calculation to OFO. The maintenance cost of damaged vehicles, which has become the norm, may be as high as RMB 6 billion per year. In February of this year, Zhu Xiaohu once gave a speech at the Chaos Workshop. He said: "The first day of our vote is very clear: a bicycle costs 200 yuan. On the campus, every time I ride 50 cents, I can ride 10 times a day and receive 5 yuan and 200 yuan. It may be back in 40 days. Plus maintenance costs, as well as theft, damage, it may be three months, the cost will be earned back." From this, it is inferred that every day forty days ao can earn 200 yuan, but with operation and maintenance, theft, loss, etc., it takes 3 months to return to this (according to 40 days to earn 200 yuan, three months can Earn 450 yuan, then this also means that there are 250 yuan in loss, theft and operation and maintenance costs. Then the annual maintenance cost of a bicycle is at least 1,000 yuan. It has also estimated that the total cost of one-year operation and maintenance of bicycles forofo is as high as 6 billion yuan. Of course, these are estimates, and may not exactly match the real situation, but ofo's high damage rate, high loss rate, high maintenance costs, is indeed an indisputable fact. Second, it is the increase in the cost of building a car. The original model of OFO was basically a general-purpose model for processing and transformation, and the cost was controlled at about 200-300 yuan. In order to improve the quality of the body and the riding experience, it has undergone several iterations of upgrades, and recently it has also equipped smart locks for bicycles. In addition, because ofo's red car sales due to loopholes caused by a large number of daily losses and other reasons, will undoubtedly cause the increase in ofo cost. It is understood that the long-rumored ofo has not yet implemented the search for a 500 million yuan financing. The ofo elected to announce the price increase of the deposit at this juncture. It could not help but guess whether or not the ofo needs to expand new funding sources. (Source: Legal and Social)