The Japanese manufacturing scandal just took three classes for Chinese home appliance companies. For all Chinese home appliance companies, don't be complacent: watch the busy Japanese manufacturing scandals with a lively mindset. Instead, you should "ready" and sort out the unresolved weaknesses in the development process over the past 30 years and look for opportunities to break through. To make people feel angry, even if the figures for counterfeiting are excluded, the highest manufacturing process for Chinese home appliances cannot keep pace with those before Japan made counterfeiting. This is the fact that many home appliances people are reluctant to face it. It also reflects that the soft underpinnings of China's home appliance development have yielded substantial results. For example, in the product manufacturing process, manufacturing system, and security system; for example, attitudes and concepts regarding product quality require continuous breakthroughs and improvements in capabilities. one No fraud, fraud will be caught. There is no airless wall under this world. For Japanese manufacturing, falsification is wrong, no matter how well the falsification factors and reasons are. This will not only destroy the word-of-mouth and credibility that Japan has built over the past 50 years in a matter of months, but it will also completely block the process of Japan's development and expansion in the global market in the future. For Chinese home appliances whose development time is shorter than that of Japan, it should be clearly understood that the series of achievements made in the home appliance industry over the past 30 years, though difficult and difficult, should not be slackened and ignored. Because counterfeiting itself can bring corresponding benefits to enterprises in the short term, the long-term negative effects it brings are far-reaching and lasting. Although many Chinese home appliance companies have only a short 20-year and 30-year development history in the market, they have gone through many detours in terms of product quality and other core competencies, such as "light quality and heavy marketing" and "light technology heavy hype". Waited to make mistakes, suffered a crisis of trust from marketers and consumers. As a result, the Japanese-made, German-made word of mouth is "entrenched" among Chinese families and users. Any fraud scandal, whether it is product data, marketing, or after-sales service, will trigger a series of upstream and downstream chain reactions, thus forming a "confidence crisis." At present, Japan's manufacturing has been hampered by a series of fraud scandals such as Kobe Steel and Toshiba. Then, for Chinese home appliances that are undergoing a transition from scale manufacturing to quality manufacturing and smart manufacturing, they should learn more from Japan’s experience and lessons, and strengthen their own direction and path. Two days fishing nets. two Do not beat enemy, time is the biggest enemy. A large number of Japanese-made benchmarking companies have chosen to falsify the negative influence and impact of “making people angry and committing scandalâ€. Obviously it is due to the intense competition in the external market and the multiple pressures of internal scale and profit growth. Especially in the context of “separation of ownership and management rightsâ€, traders have given up long-term moral commitment to pursue short-term interests, which seems to be reasonable. However, these are not the focus of China's household electrical appliance companies. Instead, we should be wary of whether we will repeat the same mistakes and “go on to Japan to create the same fraudulent road†when we face pressure and challenges from Japan. Faced with multiple pressures such as short-term business performance and transformation and upgrading, what is China's home appliance to ensure that the bottom line of ingenious manufacture and quality manufacturing is not broken, and what is it to promote the continuous high-quality, precision manufacturing of China's home appliance manufacturing? Only relying on so-called business ethics and entrepreneurial spirit are obviously not enough to support and protect. After all, the development time and precipitation of Chinese home appliances are far weaker than those made in Japan, and the pressures for growth, development, and expansion are facing the same as those of Japanese manufacturing. In this case, in addition to relying on the corresponding corporate health and sustainable operation system, we must rely on external laws and regulations to “separate†the single-company fraud scandal from the industry’s overall innovation breakthrough. A large number of Chinese home appliance companies are currently in a critical period of transformation and upgrading. The demand for quality and lean manufacturing of products is more pressing. More need to rely on continuous, stable, reliable quality to win the trust and reputation of users. This is both an advantage and a challenge. Chinese household appliances insist on quality is more urgent than Japanese manufacturing. The former is in the process of developing quality with great efforts to develop quality of word of mouth, while the latter is using word of mouth to increase brand premium. The former is in development and the latter is in use. The influence of nature is very different. Therefore, how to hold the bottom line to test the Chinese home appliance companies, and time is the biggest enemy. å No proud, proud to defeat. It is not the act and result of counterfeiting, but the rigid and bloated system and system hidden behind counterfeiting. This is also a lot of Chinese household electrical appliance enterprises in the 30 years of development and expansion, we must be vigilant big business, large organization disease, to find a new path that can quickly meet user needs, market competition. Over the past 10 years, in the face of the continuous impact of the Internet wave, a large number of Japanese companies living in traditional manufacturing industries have long been caught in the “lost and bleak ahead†channel, but they have not yet found a way to save themselves. Counterfeit countermeasures. What is truly terrible is the Japanese business management team behind the counterfeiting and a rigid organization and system that is at the end of the road. Many Chinese home appliance companies, currently involving around 100,000 employees, face many challenges in their operations and management. For example, they have different values, weaker executive power, weaker flexibility to cope with market competition, and the entire organization. All in the "warm boiled frog" into the low energy. How to get out of the big business and achieve large-scale enterprises at the same time to strengthen their strength, which is the current 100 billion home appliance giants must solve the problem, but also a large number of SMEs quickly after the large-scale and market value, need to be solved. The current market revenue growth rate has been far faster than the internal organizational innovation capability, employee training process, and even the corresponding human and financial response level. This is also the current, many Chinese household electrical appliance enterprises are big but not strong source. The scale has grown and the market share has increased. However, the status of the industry, market competitiveness, and brand reputation and awareness are still on a slow climb. Contrary to the scandals and lessons learned in Japan, it can be seen that these are the shortcomings that Chinese home appliance companies should make up next!