Mao Shuo Pi Yuanjun: 1% of market opportunities
[Source "New Industry"] Recently, the general manager of Maoshuo Power Supply (002660.SZ) Pi Yuanjun did not intoxicate in the company's successful listing, but always complained with his peers.
Because individual competitors suddenly dropped the price of high-power LED driver power by 30% at the end of last year, which led to the turn of orders from important customers of Maoshuo Power. At the beginning of this year, Moso Power's focus on key customers, the high-power LED driver power supply price cut 35%, counterattack back to the opponent.
Although the price reduction strategy effectively blocked the competitors, the orders of key customers are returning, but the prices of the products that have been lowered cannot be recovered in a short time.
"In this way, everyone's life is not good, the normal industry order is still to be maintained. Fortunately, this price war is only carried out in some major customers, otherwise the consequences are really not conceived." Pi Yuanjun said.
In fact, Pi Yuanjun is not afraid of price wars. The history of Maoshuo’s power generation written by Pi Yuanjun in recent years is also a result of the bloody price war in the power market. The reason why Pi Yuanjun wants to complain is because Moso Power is not easy to build a lucrative high-power LED driver power supply market. This business can fully support the growth of Maoshuo Power in the past year or two, to investors and investors. A good confession. Once the price war has begun, Pi Yuanjun is hard to imagine, and whether Maoshu’s wishful thinking can continue to fight.
"There is not too many participants in the high-power LED driver market. You can fully manage this market based on the development of the LED lighting market." Pi Yuanjun said, "You must know that today's Maoshuo Power Supply has achieved more than 500 million a year. The scale of the yuan, the share of the global power market may still be only 0.1%. It is conceivable that the power market competition is fierce."
Despite this, according to the blueprint that Pi Yuanjun designed for the company, Moso Power will have a scale of 3 billion yuan in the consumer electronics business in the future, and the LED drive power target is only about 1 billion to 1,500 million yuan.
"Consumer electronics power supply is a billion-dollar market, LED drive power is only a tens of billions of market. Maoshuo's goal is to occupy 1% of the global power market." Pi Yuanjun said.
But the realization of this goal is not easy. Because if you occupy 1% of the global power market, it means that the existing revenue scale of Maoshuo will be more than 10 times.
More critically, the growth of Maoshuo's power supply must be based on the continuous suppression of product prices and rising labor costs. Because this is the price that must be paid to become a supplier of international consumer electronics giants.
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