In the current market landscape, power companies are striving to differentiate themselves in an increasingly competitive environment. Embracing the Internet of Things (IoT) and transitioning to electricity sales 2.0 has become a strategic move to expand their market share. With China's latest round of power system reforms in 2017 and the full liberalization of the electricity sales market, more and more power companies have entered this sector. This has broken the traditional monopoly of grid enterprises, leading to intense competition among all electricity sales providers.
Internet-based sales 2.0 focuses on cross-border integration, high-level intelligence, and the seamless combination of online and offline services to maximize customer acquisition and retention. The implementation of this model can be divided into three key stages.
First, electricity sales companies need to build an internet-driven sales ecosystem. This involves partnering with strong IoT platforms that offer both functionality and user reach, such as e-commerce or smart energy management systems. By integrating with these platforms, they can achieve transactional networking and drive the growth of online sales.
Second, leveraging the advantages of the internet platform, electricity sales can be conducted through self-service online channels. Gradually shifting the acquisition of electricity services to the digital space not only saves time but also makes the process simple, convenient, and cost-effective, meeting the needs of both industrial and residential consumers.
Third, establishing an efficient online customer service system is essential. This includes features like electricity bill consultation, fault reporting, and real-time support, which improve response efficiency and reduce labor costs through digital communication channels.
As the domestic electricity market continues to open up, power companies must find ways to stand out in the growing competition. Multi-channel sales strategies, especially those powered by the internet, are becoming essential for success. Through the development of Internet sales 2.0, power companies can evolve into group-oriented enterprises, achieving optimal market positioning and resource allocation.
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