Guangya Network: A model to open up a world (Figure)
Aladdin Lighting Network is the first mode application of Guangya Network
As early as four years ago, Guangya Company was concentrating on the field of networking. Four years later, the plan became a reality.
The first network project of Guangya came into being
Aladdin Lighting Network is the first commercial network project launched by Guangya Network. The emergence of Aladdin's lighting network is to meet market demand and take advantage of the trend. China's network business application environment has gradually matured, China is already the country with the largest number of Internet users, and the network application degree in the lighting industry has become an opportunity for Aladdin Lighting Network to appear at the right time. When an industry has 5% of marketing expenses put into the network, it shows that its network environment is mature to some extent. According to the survey and analysis, the lighting industry is close to this level in 2007, and the rapid development of the industry requires such a network platform.
Aladdin network operation mode analysis
At present, the development modes of the industry application network mainly include the following: the industry-wide b2b model represented by Alibaba, which facilitates domestic and foreign trade by using the convenience of network information; the industry website represented by the chemical network; represented by Treasure Island. Commodity online trading platform; online mode represented by Beidou mobile phone.
How will Aladdin Network choose for the more mature mainstream network models above?
Aladdin will go its own mode! The website has a unique resource base, and the lighting industry has its own characteristics. In the development model, Aladdin grafted the resources accumulated by Guangya Exhibition into the network and played its role through the characteristics and advantages of the network; in the positioning of the website, the goal is to become a platform to guide the development of the industry, in business, information search, professional Consulting and learning exchanges provide guidance and comprehensive services for the industry; functional design, based on the research of the latest network technology, develop personalized functions based on industry characteristics. For example, through the verification of offline information, ensure the credit and quality of online suppliers and buyers; protect the intellectual property rights of enterprise products through authorized inspection and other means; solve the problem of insufficient stereoscopic network information through electronic albums and corporate video functions.
Network + Exhibition is the initial operation mode of Aladdin. In the future, it will continue to improve and develop in the future.
Aladdin lighting network positioning analysis
It is understood that the comprehensive positioning of the first network project of Guangya Aladdin Lighting Network is: engineering lighting integrated service provider, providing comprehensive solutions for engineering channels for brand lighting enterprises.
For lighting companies: Aladdin lighting network positioning high-end, information dissemination in a timely manner, resources concentrated. Grasping industry information and researching industry characteristics is very helpful, and can also broadly understand the new trends of peers.
For professional design and engineering companies: provide a professional venue, get a platform for learning and communication, a large number of activities provide opportunities for offline party communication, online can also hear the voice of experts, can feedback their needs to the enterprise You can also find the information about the company products you need.
For the media or industry institutions: the height of the media in the lighting industry has been enhanced. The rich media resources have been concentrated and refined here, which has accelerated the reform and progress of the media and become a new benchmark for the media in the lighting industry, strengthening the relationship between institutions and media. Cooperative communication.
Network group formation in the next 5 years
Aladdin Lighting Network has operated more than 80,000 times a day through more than one year of operation, and most of its customers are lighting-related people. This data shows the effect of the Aladdin lighting network.
Following the initial operating model of the network + exhibition, Aladdin will continue to expand the industry. In the next five years, Aladdin will build a network of multiple industries.
Guangya Network Aladdin Lighting Network Team Testimonials (Photos) 2008-06-06
Guangya Network: A model to open up a world (Figure) 2008-06-06
Pan Wenbo: Guangya spent 10 million to enter the network (Figure) 2008-06-06
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