Economic downturn LED market challenges and opportunities coexist
The more critical the moment, the better our opportunity to improve and standardize the company's structure to adapt to the current market!
The prophet of the Spring River Plumbing Duck, only on the cusp of the wind, can know the sweet and sour taste. LED is a young field. Since the country started the semiconductor lighting project in 2003, objectively speaking, the application of LED in display, indication and decoration has been improved day by day, but it still takes time in the field of lighting, and the industry is ready to be here. When the field was in full swing, the cold of the financial crisis surged. Wherever the cold current went, there was a feeling of ruin and death. The LED industry, which advocated energy-saving pioneers, was also affected more or less.
Economic downturn, challenges and opportunities coexist, then how to face it? I think that in terms of production, we must work hard to improve internal management, reform the internal management model, strengthen the team building, and let all the staff go to the financial crisis. Second, we must increase the intensity of product research and development and quality management. Under the crisis, the investment cost can be reduced a lot. This will provide enterprises with a space to re-adjust the product structure to meet market demand in time for market demand and enterprise strength. To enhance the team's service awareness; third, we must minimize the backlog of product inventory; Fourth, we must reduce the investment in fixed assets and minimize unnecessary expenses. In marketing, we must first create an indestructible wolf marketing team, followed by marketing with modern information tools, such as professional websites, professional media, mobile phones and so on. In the end, I think that some businesses can do it, but if they can't do it, they will not do it. Don't fight the price war because of the weak business, and finally kill their own brand.
As far as the LED market is concerned, 2009 has a long way to go. Its promotion should follow the objective development law, plan and target step by step, and do not blindly reduce the cost to meet the purchase desire of some manufacturers. The use of inferior materials, a big price war, thus disrupting the normal development of the market. For this ubiquitous phenomenon, I hope that with the platform of your newspaper, we will appeal to the vast number of manufacturers to resolutely resist inferior products and give the LED market a clear sky.
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