Google is once again making waves in the world of smart glasses, but this time they’re targeting a very specific audience: professionals. The tech giant, now under the umbrella of Alphabet Inc., has reintroduced its much-maligned Google Glass, but this time around, it’s all about the workplace. As reported by British media, Google's initial foray into smart glasses wasn't exactly a runaway success. However, Alphabet remains committed to the idea, having restructured and refocused efforts on a new iteration of the device.
This latest version of Google Glass isn't connected to Google's core operations or search services. Instead, it’s designed specifically for enterprise use, stripping away features that could raise privacy concerns—like the ability to record without consent. These new glasses are now tailored for factory workers and medical professionals, providing them with a heads-up display that can enhance productivity and efficiency.
Launched initially as a limited enterprise edition back in 2013, Google Glass is now ready for wider distribution. Sales will be handled by companies that develop specialized applications for the device. Ian Shakil, CEO of Augmedix, which integrates Google Glass into a doctor's subscription service, expressed optimism about the product’s potential. "These are glasses you can wear," he noted, emphasizing the development of corporate channels. He added that the Enterprise Edition boasts improved Wi-Fi connectivity, better software, and enhanced data security. A small green light at the front of the device indicates when recordings are being made, addressing privacy concerns.
Augmedix envisions a future where wearable technology boosts employee productivity. For instance, doctors can interact with patients remotely via video and audio, saving precious time—up to two to three hours daily—that would otherwise be spent on note-taking. Other industries, such as General Electric, Volkswagen, and Boeing, are also exploring how these devices can free up workers' hands for other tasks.
The project has since moved out from under Google proper and now falls under the purview of Alphabet's X Research Lab. Jay Kothair, who leads the glasses division, mentioned that collaboration with Google's cloud team will play a key role in this initiative. Shakil believes that focusing on more targeted applications of Google Glass is also a way to nurture the broader augmented reality market. They envision a day when consumer adoption might follow suit.
Despite its rocky start, Google Glass seems poised for a comeback in the professional realm. With tailored solutions and a focus on privacy, the updated model may finally find its footing in industries eager to embrace cutting-edge tech.
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