Dual 12 shopping upgrade: Storm TV opens "E-commerce + live broadcast" mode
It is hard to imagine that the idea that “electronic commerce will be eliminated†would actually be said from Ma Yunkou, chairman of the Board of Directors of Alibaba, China’s most successful e-commerce platform; but Ma Dad’s “new retail†idea is indeed for every line. All industries provide a new direction and way out.
The disadvantages of the traditional e-commerce platform are obvious. First, the product is presented in a single form, and the graphic information is not enough to support the consumer's shopping decisions. Second, there is a lack of social behavior. Although there is no need to leave home to shop, there is less opportunity for relatives and friends. Friends have a chance to go shopping.
So for consumers, they are more inclined to a more realistic shopping experience, and they hope to see more direct feedback on the products. From the platform itself and businesses, they will also use more new technologies and new models. Consumer services, such as Taobao's buy+, and Storm TV's "E-commerce + live broadcast" model.
E-commerce + live broadcast, a pioneer in the Internet TV industry
The year 2016 is the year when the e-commerce business is about to break, and it is also a year when the live broadcast is making a big splash. The combination of two not-so-new concepts has sparked new sparks. In the Internet TV industry, the form of "E-commerce + live broadcast" is still the first time. The gameplay of Storm TV has opened the industry.
What Storm TV wants to build is the exclusive e-commerce + live broadcast shopping platform for TV products. Different from the previous live broadcasts with content as a main content, Storm TV's "E-commerce + Live Broadcasting" will pay more attention to the professional and subdivision of content, and the live broadcast topics will involve television, video content, and related life information.
The anchors will become exclusive online shopping guides and trainers for consumers. Consumers can directly interact with the anchor in the live broadcast. The Gao Yan-value anchor answers questions for them and interacts with them in real time. At the same time, consumers can communicate via barrage.
The social attributes of live e-commerce are alive, and the traditional “bag shopping†experience can make you feel like “going shoppingâ€. The product experience is more real and sensible, and consumers’ shopping choices are more flexible and efficient.
Fourfold Welfare + Strong Strength Promote Double 12 Climax
In the upcoming dual 12 live shopping carnival, the interaction between consumers and anchors and brands will no longer be one-way. In the live broadcast, not only consumers can reward the anchors, Storm TV platform will also give back to consumers through red packets, gift exchange opportunities and other forms. At the same time, Storm TV also prepared four benefits for consumers:
1, buy a member version of the TV, the highest provincial 2,000 yuan;
On the 2nd and 12th, the live broadcast room will send a storm mirror to further enjoy the VR viewing experience;
3, sharing, inviting friends can participate in the acquisition of storm super body television activities;
4, participate in live interactive can also grab storm mirrors, cameras and other six heavy Hao Li.
Storm TV's participation in the live shopping game played by consumers is very simple. You can make an appointment for any live studio, that is, you can successfully book your product and enjoy all the activities. Or, on December 12th, you can place an order in the booking room and buy it. Get a storm mirror D.
In addition to providing real benefits to consumers, Storm TV has always insisted on using products to speak.
Highly cost-effective Superstorm TV 45XS, viewing area is greater than 43% 8.6%, equivalent to the area of ​​7 iPhone 7; Advanced Sharp 10th generation line technology screen, equipped with quality dual engine, so that the picture quality is more realistic, The colors are more brilliant, and the contents cover the whole content of Storm + iQIYI + Aofei, updated more than 30,000 hours per month; the content is three times as many as friends, and all kinds of good dramas do not stop.
From now on to the dual 12 period landing storm TV official website booking 45XS, on December 12 in the broadcast room under a single province 200 yuan, the valley floor price as low as 1799 yuan, equivalent to using other home prices 43 to buy 45-inch TV. It can be said that the gap between the 43-inch TV and the 45XS of Superstorm TV is not just “2â€.
After more than a year of growing storm TV, there will be new gameplay in the future sales model, will give consumers how to surprise the shopping experience and preferential policies, it is worth our joint expectations.
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