A Rational View of the Pros and Cons of Market Competition between Projector and TV

With the rise of the micro-projection wave, the projection that projection is about to replace the TV has once again become more and more difficult. Although this prospect looks exciting, is the reality really like this? A few years ago, when home projections had just emerged, many people would hold high the banner to replace the banner of television. Regardless of whether or not there was intentional propaganda among the manufacturers, this statement was left to the hearts of many consumers. Think: Can projection really replace TV?

Projection technology to force the rapid decline in prices Let's take a look at the development of projection. In the last year or two, the projection industry can say that the change is still quite large. The appearance of short-focus, the application of new light sources, and the maturity of micro-projection chips have brought new life to home projections, especially the emergence of new light sources, which solved the problem of projection service life at one stroke. To know that general projectors use light bulbs as light sources, the lifetime of such light sources is difficult to exceed 6,000 hours, and the disadvantages of televisions are still quite obvious compared to the life span of tens of thousands of hours. The projector with a new light source has a lifetime of tens of thousands of hours.

The maturation of short-focus and micro-projection chips cannot be underestimated. Especially in China, more and more dwelling families do not have so much room to use projection. To project a large picture, the projection distance to the curtain must be three or four meters, which makes many dwellers give up the dream of projection. The appearance of short focus has effectively changed this situation. The projector with a short-focus lens can project a large screen at a short distance. Although the short focal technique still has some defects, for example, it will cause a trapezoid, etc. And so on, but as the technology matures, short shots will be very powerful.

The maturity of the micro-projection chip can be considered as a milestone in the projection session. With the micro-projection chip, the projector can get rid of the huge and incomparable body shape in the past. It becomes hand-held and convenient to carry. Whether it is a business trip or an outing, micro-investment is very practical, and the big picture is thrown anywhere and anytime. This is a dream of many consumers. And the prospect of embedded micro-projection is brighter, it may change many industries, just like the original camera function is attached to the mobile phone, and may have the projection function in the future mobile phone standard.

In addition, the 3D effect of projection has also become better. In the early days, the 3D projector screen flickered, and the phenomenon of serious crosstalk was barely visible. Now 3D projection has been able to give consumers a better picture. With the launch of 3D channels and the increase of various 3D sources, 3D projectors have also become hot. Of course, the sharp decline in the price of projectors is also an important reason why many people think that projection can replace television.

TV can not afford to challenge the projection victory does not fly so many favorable factors, whether it can be thought that projection can replace TV? The author thinks this is very unreliable. Because of the characteristics of the projector, the projector is very dependent on light. To see a good picture, the projection environment must not be too bright, which limits the possibility of projecting in a bright living room. Even with high lumen projection, the picture is difficult to compare with the TV, and the high lumens also cause the projector's picture performance to become poor.

In addition to the weakness of projection itself, TV itself has its advantages. It has been almost 20 years since television entered China. People have become accustomed to having television at home. It is difficult to imagine that people will abandon television and concentrate on the projection. The projection market does not have the ability to change consumer spending habits.

We must also realize that the television industry is also continuing to develop. At the recent CES2012, we also saw the emergence of OLED TVs, and the manufacturers promised to launch OLED TVs in Q3 of 2012, despite the emerging price of OLED TVs. It may be very expensive, but with the popularity of technology, the price will eventually become as acceptable as LED TV.

In addition to adopting new display screens, the trend of intelligent television is also very obvious. Nowadays, some TVs have adopted the Android system. Apart from simple video functions, they also have functions such as surfing the Internet and games, and the 3D function of the TV is also perfect. . Compared with smart TVs, the projection seems a bit out of place, because it only has a pure video function.

Projection is not a substitute for television, but projection may coexist with TV. Perhaps in the near future, it will become common to have a TV and a projector at home. And micro-investment also has the potential to change a lot of industries, it can play its own potential, or let us look forward to it.