9999 yuan to sell crazy? This 11.11 laser TV broke out

In recent years, many consumers have been waiting for the 11.11 shopping festival to purchase projectors. In previous years, pico projectors were the main sellers during this period. However, this year marked a significant shift, as laser TVs made their debut in the top-selling projector list on JD.com. This is a historic moment, as it's the first time laser TVs have appeared among the best-sellers. Compared to traditional micro-projectors, laser TVs typically cost twice as much. Yet, this year saw two laser TVs in the top five, which is quite surprising. The average price of laser TVs is usually over 20,000 yuan, but Xiaomi’s ecosystem launched a model priced at just 9,999 yuan. Although this doesn’t include the cost of an anti-light curtain, it still represents a major price drop. Another model, the Ellovi VH700, was placed in an advertising slot with a price of 18,999 yuan, which includes the anti-light curtain. The price difference between these two models isn't huge. According to sales data, Ellovi's laser TV has performed well in the market. Despite the high price, 9,999 yuan is still a significant investment for most families, especially when other equipment is being discounted. For example, a 70-inch LCD TV can also cost around 10,000 yuan. Why then are consumers choosing laser TVs instead of LCDs? One of the key factors driving the interest in laser TVs is the larger screen size. Modern laser TVs can support screens over 100 inches and maintain good brightness even in low-light environments. While they still lag behind LCD TVs in some aspects, the 11.11 sales data indicates that more consumers are starting to recognize the value of laser TVs, despite existing limitations. Looking at the sales trends, the average price of laser TVs has historically been above 20,000 yuan, often reaching up to 30,000 yuan. However, with price adjustments, it's now possible to bring them down to around 20,000 yuan. The 11.11 event shows that laser TVs within this price range are becoming more attractive to buyers, suggesting that future sales could see a significant increase. Moreover, the success of online sales channels highlights their importance for laser TVs. Previously, many believed that offline stores were essential for such products. But the reality proves that online sales are viable, especially if installation and after-sales services are well managed. Online channels offer a broader reach and lower costs compared to physical retail spaces. Offline channels require expensive experience rooms and are difficult to scale across China. In contrast, online platforms have become a crucial sales channel for laser TVs. Brands must now rethink how to balance online and offline strategies to maximize reach and customer satisfaction. In addition to laser TVs, other projector models also stood out in the 11.11 rankings. The Polar Meter H1S, a compact LED projector, gained popularity due to its small size, long-lasting light source, and smart features. The Nut J6, ranked third, offers similar specs, showing strong consumer demand for 1080P mini projectors. Currently, micro projectors mainly come in two resolutions: 1280×800 and 1080P. While entry-level models use the former, the 11.11 sales data shows that higher-resolution 1080P projectors are increasingly favored by consumers. Another notable product in the top five is the BenQ W1070, a traditional home projector with 1080P resolution. It offers better color, brightness, and contrast than LED pico projectors, though it is bulkier and has shorter lamp life. Still, it suits users who watch movies occasionally rather than using it constantly. The 2011 11.11 projector sales ranking showed a clear shift in consumer preferences. For the first time, laser TVs occupied two spots, while LED pico projectors took the top and third positions. Traditional 1080P projectors only had one spot. This reflects changing user needs, where affordability alone no longer drives purchases. Instead, upgraded features and performance are now key to maintaining sales growth. For more information on smart TVs and boxes, visit Smart TV/box information network sofa butler (http://), a leading platform for smart TV and box news, reviews, and software updates.

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