Many friends who are interested in buying a projector are waiting for the 11.11 sales event. In previous years, pico projectors were the main sellers during this time. However, this year has seen a shift—laser TVs have made their debut on the top-selling list of projectors on JD.com. This is a historic moment, as laser TVs have never been so prominent before.
Compared to traditional micro-projectors, laser TVs are typically twice as expensive. But this year, two laser TV models have landed in the top five best-selling projectors (with one being an ad spot), which is quite surprising. The average price of a laser TV is over 20,000 yuan, but Xiaomi’s ecosystem brand launched a model priced at just 9,999 yuan. While this doesn’t include the cost of an anti-glare curtain, it still represents a significant price drop. Another model, the Ellovi VH700, is priced at 18,999 yuan and includes the curtain. The prices are actually not that far apart.
From a sales perspective, the Ellovi laser TV has performed well. Despite the high price, consumers are showing growing interest in this technology. Although there are still some limitations compared to LCD TVs, the 11.11 sales data suggests that people are beginning to see the value in laser TVs.
The price of 9,999 yuan is still a big investment for many households, especially when other options like 70-inch LCD TVs are available at similar prices. So why are consumers choosing laser TVs instead? One major reason is the larger screen size. Laser TVs can support screens over 100 inches, and with sufficient brightness, they perform well even in low-light conditions. Though they aren't as versatile as LCDs, the appeal of a massive home cinema experience is strong.
Looking at the broader market, the average price of laser TVs has historically been over 20,000 yuan, often reaching up to 30,000. However, with recent price adjustments, models under 20,000 yuan are becoming more common. This trend could lead to a significant increase in sales once the price point becomes more accessible.
Online channels have also played a key role in the success of laser TVs. Contrary to past beliefs that offline stores were the only viable option, online sales have proven effective. With proper installation and after-sales support, e-commerce platforms can be a powerful tool for reaching customers across China.
Another factor is the rising demand for home projectors. The Polar Meter H1S, a compact LED projector, has gained popularity due to its small size, long-lasting light source, and smart features. The Nut J6, ranked third, offers similar specs, showing that the demand for 1080P mini projectors is strong.
Currently, most micro projectors come in two resolutions: 1280×800 and 1080P. While the lower resolution models are more affordable, the 1080P version has become the preferred choice among consumers. This is evident from the 11.11 sales data, where higher-resolution models outsold entry-level ones.
The BenQ W1070, a traditional 1080P projector, also made it into the top five. It offers better color, brightness, and contrast than LED pico projectors, though it's bulkier and has a shorter lamp life. For occasional movie watchers, it remains a solid option.
This year’s 11.11 projector sales reflect a shift in consumer preferences. Laser TVs entered the market for the first time and took two spots, while LED pico projectors dominated the top positions. Traditional projectors occupied just one slot. This change highlights that users are no longer satisfied with just low prices—they want better performance and features. To keep sales growing, brands must focus on meeting these evolving needs.
For more updates on smart TVs, projectors, and related tech, visit Smart TV/box information, your go-to source for smart TV news, reviews, and product comparisons.
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