Zhang Xiaofei: Persistence can stand in an invincible channel
On May 29th, Gaogong LED hosted the "2013 China LED Good Products Xi'an Tour Exhibition and Investment Promotion Conference" hosted by Gaogong LED's "Lighting Channel". During the conference, the director of the High-tech LED Industry Research Institute, "LED" Lighting Channels Editor-in-Chief Zhang Xiaofei and Xi'an local and surrounding distributors, designers and engineering decoration companies to analyze and forecast the development trend of LED lighting market, share LED distribution channel strategy and LED lighting design trends.
Zhang Xiaofei, director of the High-tech LED Industry Research Institute and editor-in-chief of LED Lighting Channel, said that the LED channel brand is still in a melee, and only the intangible assets of LED brands built in the hearts of consumers are the greatest asset of the company. Therefore, no matter whether it is brand or marketing, only by deeply understanding the characteristics of consumers' needs and studying their purchasing psychology and purchasing behavior can enterprises take the strategic opportunity. No matter how dazzling marketing methods can be, they cannot exist without the demand position of the terminal market.
From the perspective of LED products, it is difficult for consumers to make purchase decisions. Therefore, companies have chosen a popular, interactive and persuasive way to communicate with consumers. For example, in the sales process of the store, the shopping guides proved that the LED light effect experience is outstanding in the way of real-life simulation, far more effective and image than the oral preaching, and let the consumers identify. In addition to the improvement of quality, Libao products have continuous vitality, as well as the sinking of the channel network and the continuous promotion of the brand. We do not believe that the influence of the brand will “get rich overnight†and believe that the shaping of the brand image is continuous.
Zhang Xiaofei, director of the High-tech LED Industry Research Institute and editor-in-chief of LED Lighting Channel, said that the LED channel brand is still in a melee, and only the intangible assets of LED brands built in the hearts of consumers are the greatest asset of the company. Therefore, no matter whether it is brand or marketing, only by deeply understanding the characteristics of consumers' needs and studying their purchasing psychology and purchasing behavior can enterprises take the strategic opportunity. No matter how dazzling marketing methods can be, they cannot exist without the demand position of the terminal market.
From the perspective of LED products, it is difficult for consumers to make purchase decisions. Therefore, companies have chosen a popular, interactive and persuasive way to communicate with consumers. For example, in the sales process of the store, the shopping guides proved that the LED light effect experience is outstanding in the way of real-life simulation, far more effective and image than the oral preaching, and let the consumers identify. In addition to the improvement of quality, Libao products have continuous vitality, as well as the sinking of the channel network and the continuous promotion of the brand. We do not believe that the influence of the brand will “get rich overnight†and believe that the shaping of the brand image is continuous.
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