Tangshi Lighting will build a model channel in Taiwan's listed branch model
[Photo reporter / Zhou Jianhua]
“Wait a minute, I will adjust the lighting of this conference room to the 'leisure' effect.†At the time of the conversation, Tang Shiquan, chairman of Tangshi Lighting, adjusted the bright LED lighting in the room to be soft and comfortable, and it was visible to the LED light environment. A spot. At the Guangya Exhibition on June 9, Gaogong LED reporter learned that Tangshi Lighting, which has been in the market for more than 20 years, will be listed in Taiwan on June 17 and become the first listed lighting company in Taiwan.
Tang Shiquan said that this year will actively expand its own brand - Tangshi Lighting "Tons", the goal is to increase the proportion to 15%, while the mainland channel strategy will continue to adhere to higher-end hotels, clubs, museums and other non-standard projects, And build a model market with a joint-stock joint venture branch model. In view of the year-on-year increase in LED sales in the first quarter of this year, Tang Shiquan expects the full-year performance to grow by 50%, and the overall operation will increase quarter by quarter.
% To 60%, or the proportion of LED <br> <br> Lightology established in August 20, 1992, deep lighting market, Lightology source's current products include light emitting diodes (LED), high-pressure gas discharge lamp (HID) Fluorescent lamps and halogen lamps, etc., include indoor and outdoor spaces such as museums, art galleries, and commercial buildings.
Tangshi Lighting has been mass producing LED lighting since 2004. Due to its long-term cooperation with multinational brands such as OSRAM and PHILIPS, plus 20 years of lighting market and product development, it has the latest light source application technology. . The company's 2012 annual revenue was 1.188 billion Taiwan dollars.
With the maturity of LED lighting applications, the penetration rate of LED lighting has increased year by year. The proportion of LED lighting products in Tangshi Lighting has also increased significantly. The proportion of LED products with LED light source in the past 4 years is 36%. %, 44%, 47%, 55%, the proportion of LED products is expected to increase to 60% in 2013.
Mainland channels become the focus
Tang Shiquan said that in addition to OEM and ODM orders in the European and American markets, he is now fully developing his own brand, and has been involved in LED lighting for 8 years, and has obtained 60 related patents, focusing on high-end non-standard markets. This year, it has received orders for 4-6 five-star hotels on the mainland, with the goal of getting orders for more than 10 five-star hotels, brand chains, museums, etc., and the company is expanding into Japan, India and Russia. This year, the proportion of self-owned brands in revenue will increase from 10% last year to 15%.
“Because the mainland market is mainly non-standard projects, and given the rigorous style and market operation of listed companies, I think the better model is that the company and local engineering companies jointly set up branches, local partners are responsible for logistics and capital flow, and enterprises are responsible for product technology. And after-sales, etc.. Tang Shiquan told the high-tech LED reporter that there are currently 30 to 40 marketing teams in Taiwan and the mainland, including lighting product design and energy-saving program evaluation for customers.
“Wait a minute, I will adjust the lighting of this conference room to the 'leisure' effect.†At the time of the conversation, Tang Shiquan, chairman of Tangshi Lighting, adjusted the bright LED lighting in the room to be soft and comfortable, and it was visible to the LED light environment. A spot. At the Guangya Exhibition on June 9, Gaogong LED reporter learned that Tangshi Lighting, which has been in the market for more than 20 years, will be listed in Taiwan on June 17 and become the first listed lighting company in Taiwan.
Tang Shiquan said that this year will actively expand its own brand - Tangshi Lighting "Tons", the goal is to increase the proportion to 15%, while the mainland channel strategy will continue to adhere to higher-end hotels, clubs, museums and other non-standard projects, And build a model market with a joint-stock joint venture branch model. In view of the year-on-year increase in LED sales in the first quarter of this year, Tang Shiquan expects the full-year performance to grow by 50%, and the overall operation will increase quarter by quarter.
% To 60%, or the proportion of LED <br> <br> Lightology established in August 20, 1992, deep lighting market, Lightology source's current products include light emitting diodes (LED), high-pressure gas discharge lamp (HID) Fluorescent lamps and halogen lamps, etc., include indoor and outdoor spaces such as museums, art galleries, and commercial buildings.
Tangshi Lighting has been mass producing LED lighting since 2004. Due to its long-term cooperation with multinational brands such as OSRAM and PHILIPS, plus 20 years of lighting market and product development, it has the latest light source application technology. . The company's 2012 annual revenue was 1.188 billion Taiwan dollars.
With the maturity of LED lighting applications, the penetration rate of LED lighting has increased year by year. The proportion of LED lighting products in Tangshi Lighting has also increased significantly. The proportion of LED products with LED light source in the past 4 years is 36%. %, 44%, 47%, 55%, the proportion of LED products is expected to increase to 60% in 2013.
Mainland channels become the focus
Tang Shiquan said that in addition to OEM and ODM orders in the European and American markets, he is now fully developing his own brand, and has been involved in LED lighting for 8 years, and has obtained 60 related patents, focusing on high-end non-standard markets. This year, it has received orders for 4-6 five-star hotels on the mainland, with the goal of getting orders for more than 10 five-star hotels, brand chains, museums, etc., and the company is expanding into Japan, India and Russia. This year, the proportion of self-owned brands in revenue will increase from 10% last year to 15%.
“Because the mainland market is mainly non-standard projects, and given the rigorous style and market operation of listed companies, I think the better model is that the company and local engineering companies jointly set up branches, local partners are responsible for logistics and capital flow, and enterprises are responsible for product technology. And after-sales, etc.. Tang Shiquan told the high-tech LED reporter that there are currently 30 to 40 marketing teams in Taiwan and the mainland, including lighting product design and energy-saving program evaluation for customers.
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