With the strength of counterattack, Mango TV who moved the cake?

As we all know, in recent years, smart TVs have always been at the forefront of the turbulence. In particular, the high cost-performance ratio of smart TVs promoted by LeTV and Xiaomi has become popular. As a result, storms, associations, micro-whales, and cool-opening companies have all entered the market and want to borrow. This is a cup.

Just on August 8 (today), Mango TV officially announced at Beijing’s National Convention Center that it will break away from the video site’s image and enter the smart hardware industry. At the same time, Mango TV announced that it will launch Mango TV smart TVs and TVs. Box and MUI and a series of products, then what about these products?
Many people have to ask, in the face of such rivals as Xiaomi and LeTV, where did the confidence of Mango TV come from? In fact, Mango TV has a good overall strength. It is backed by Hunan Radio and TV Station and is itself a video website. It has an absolute advantage in terms of content. It has a happy base camp and is well-known IP blessings of every day. It is also well-received by young audiences. Mystery, half-enchantment, such as homemade drama. The most worth mentioning is that Mango TV has an internet broadcast control license. It can be said that Mango TV has great advantages in content and photographing.
Of course, to make a product must spend money, it can be said that adequate funding can be considered a major advantage of Mango TV. Since its debut in 2014, Mango TV has experienced two financings in total. To date, Mango TV announced the completion of Round B financing in June, raised funds of up to 1.5 billion yuan, and the market valuation reached 13.5 billion yuan. In just one year, the market value of mango TV can be doubled, so in general, the soft power of fund support + content and licenses has laid the foundation for Mango TV's entry into smart hardware.
Of course, Mango TV at the conference also said that it will not produce these products by itself, but through cooperation with major brand manufacturers. At the same time, it also announced that these manufacturers are well-known for Gome, Skyworth, Kazemi, Ballyfon etc. the company. This mango TV was created by Mango TV and Skyworth. In addition to integrating the rich content of Mango TV, Mango TV is also equipped with MUI, a tailor-made operating system specially designed for Internet TV. Mango TV will tend to be younger in appearance. According to official reports, the initial research and development of mango TV has been completed and is currently undergoing further debugging and optimization. It is expected that it will be officially launched at the end of the year.
When it comes to the highlights of today, MUI has to be mentioned. It is based on the TVOS of SARFT, and Mango TV has conducted an in-depth survey on user usage. Therefore, we can see some distinctive features on MUI. For example, after the TV is turned on, it directly enters the viewing interface instead of simply displaying the menu; the content is edited into hundreds of channels, and the user can input related channels to view; and in terms of interaction, more attention is paid to the content that the user cares, further reducing the purposeless interface and In terms of content, MUI will also cooperate with other content parties in addition to mango TV and Hunan Satellite TV's own video, and MUI will remain fully open.
Although it was not possible to see TV today, Mango TV officially released the first mango TV internet box at the conference. It can be seen from the photos that the appearance of this box is different from that of many boxes currently on the market. The appearance and the all-metal body became a major highlight. In addition, the hardware configuration also achieves the mainstream level of the current market. The memory uses a 1GB+8GB combo, a quad-core processor clocked at 2GHz, and a Mali 450 GPU. It can be said that the "pro-son" of Hunan Taiwan is indeed larger. Competitiveness.
In general, although Mango TV was not seen at this conference, the launch of MUI and Mango TV Box can see the sincerity of Mango TV. Of course, Mango TV will also bring more intelligent hardware in the future. Products with strong soft/hard strength We have reason to believe that Mango TV will introduce better products.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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