Google Home has become the new favorite of Google Smart Home
Google has acquired the thermostat manufacturer Nest, hoping that the company will become the implementer of its smart home dream. However, Nest's internal management is chaotic, product failure, and encountered major setbacks. According to the latest news from foreign media, Google has made adjustments. Many Nest employees have been mobilized to Google. In the future, the Android business team may become the main trader of smart homes.
According to the US technology news website TheVerge, in the company restructuring before Google, Nest has left Google and directly belongs to the parent company Alphabet, so Google has no control over Nest.
Recently, a group of Nest employees have been adjusted to Google, and will be paid by Google. These engineers used to be responsible for Nest's smart home platform business, and will report directly to Hiroshi Lockheimer, the head of the Android business. The mission of their employees is to expand the influence of Android in the living room market.
It is well known that after Amazon launched the smart speaker Echo, the entire smart home market has undergone tremendous changes. Technology companies have begun to imitate Amazon. They believe that this sound control tool is more suitable as a smart platform for smart homes than smart phones.
At the Global Development Conference in May, Google has launched a product that mimics Echo, called "Google Home." Like Amazon, this hardware also needs to work with external smart home manufacturers to be able to control refrigerators, televisions, electric curtains, etc. made by other companies.
In Nest's smart home platform, there are also some third-party product partners, so these engineers can help Google Home's subsequent development.
This is also the latest change in the Nest business. In 2014, Google spent $3.2 billion to acquire Nest, but now some media believe that this is a failed acquisition without return.
After leaving Google to become a subsidiary of Alphabet, Nest generated pressure on revenue, and there was serious confusion within the company. Co-founder Fadel was accused of being tempered and difficult to cooperate, and could not allow the other company teams to be taken over. Nest has experienced brain drain, and many other traditional smart home products have also failed and stopped selling.
In the face of external pressure, Fadel was forced to resign and leave. Since then, another Nest co-founder, Matt Rogers, has assumed the role of chief product officer.
Nest's superior products are home thermostats, carbon dioxide detectors, etc., but Alphabet is looking forward to it, hoping to develop smart home platforms, build connectivity standards, and join external vendors.
According to reports, Rohheim's business team responsible for Google Home has previously developed Google-related Internet of Things, smart home platforms and protocol technologies.
However, from the experience of companies such as Amazon and Samsung Electronics, a company can only have one smart home platform. If Google Home plans to achieve significant development in the future, it remains to be seen whether Nest's smart home platform will be marginalized.
The big problem with Google and Alphabet has always been the internal hills and internal friction. According to media reports in April, Rick Osterloh, former president of Motorola Mobility, joining Google, is also preparing to build a smart home hardware business that may include existing Chromecast, Nexus devices, OnHub routers, and Google Glass projects. Residual development team.
At the time, the media also reported that Ostro would work closely with Rohheim.
Foreign media pointed out that Google's internal and similar related businesses need to carry out close internal cooperation, otherwise there will be mutual struggle.
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