Smart micro-explosion detonates new air outlet: Haier Xiaoshuai Cinema enters the fast track
Ten months of three products, the first quarter of the 2016 second quarter sales of Lynx, set up less than a year of Haier Xiaoshuai cinema to hand over such a transcript.
As the industry’s enthusiasm has grown, any company that has invested in smart microfinance seems to have become a “pig†on the market. According to the research of 2016 China Intelligent Micro-Investment Market of Analysys International, the domestic smart projection market will reach 3.16 billion yuan in 2016 and will form a large market of 20 billion+ in the next five years. As a result, many inbound players carry the “hardware + content†industry standard in order to become a “pig†that is blown up by the public, but can the facts be as good as they want?
Hardware + content is just a smart micro gate
From the current intelligent micro-investment industrial structure, its hardware conditions have basically matured, whether it is the upstream and downstream supply chain technology, or the overall manufacturer's integration capabilities are becoming perfect, and the core components that can affect the user experience are constantly being upgraded. : 2K laser light source technology that can provide higher image quality; high-quality DLP chips that affect projection brightness and resolution; from 20 lumens to over 2,000 lumens of screen brightness technology, etc., manufacturers can integrate supply chain cooperation or spend money to build their own Technical team, complete the hardware product. Such as Haier Xiaoshuai Internet Movie Machine uses a visual lumen up to 2500 technology, with optical lens group, allowing users to experience the visual perception of 4K high-definition theater.
Of course, it does not rule out the development of some innovative features in the hardware design, such as Haier Xiaoshuai Internet movie machine can be multi-dimensional viewing, imaging perspective can be rotated 360 °, Lenovo smart projection phone and M4 Z4X built-in gestures and other interactive devices And so on, the maturity of intelligent micro-projection technology is also bringing more extreme experiences to users.
In addition to hardware, intelligent microprojection requires entry of another entry. If the hardware of smart microprojects is compared to the skeleton of an adult body, the content is the body's flesh, so that a complete product can be formed.
At present, many smart micro-investment companies have begun to devote more efforts to the construction of content ecosystems. Mimi has backed mango TV and obtained mango media and resource content support. Haier Xiaoshuai has successively owned domestically with Youku, Huadian, and 1905. Content operators that enrich the copyright of Internet movies establish cooperation and form a rich free resource library for users. It is expected that Haier Xiaoshuai’s intelligent micro-projectors will also bind audio and video content in the next stage. Self-built film companies will form a strong content advantage. , hoping to compete for the user market.
Haier Xiaoshuai Cinema Get Rid of Stepping into the Fast Track: Be Different in China's 2nd Yard
In contrast to the peers who are caught in hardware and content, Haier Xiaoshuai Cinema, which has achieved a leading edge in hardware and content, is taking a full swing to lay out China’s second theater.
According to Ma Wenjun, CEO of Haier Xiaoshuai Cinema, the traditional film model is essentially controlled by the major cinemas and deprives people of the right to be fair and free. If there is an Internet movie machine that can go into millions of homes, people can freely watch the movie anytime, anywhere. As a result, Ma Wenjun took the brunt of becoming the “breaker†of traditional films, pushing Haier Xiaoshuai’s Internet movie machine into the thousands of households and promoting the formation of China’s second theater line.
At present, Haier Xiaoshuo Cinema is focusing on multi-level development of rural theaters, smart film and television hotels, special smart shadow bars, and smart home theaters. With the strong channel advantage of Haier Group, Haier Xiaoshuai's Internet movie machine has entered the new rural venues such as Panyang Primary School in Xinyang Town, Linyi County, and together with Sumitomo Hotels and Resorts, it has built a smart ecological cinema. In the future, Haier Xiaoshuai Cinema will also use Haier Group's offline channels to further deepen the scenes in China's cities and rural areas, so that China's second hospital line will rise in thousands of households, allowing Internet + era Internet eco-cinema to change people’s Movie watching life.
As the industry’s enthusiasm has grown, any company that has invested in smart microfinance seems to have become a “pig†on the market. According to the research of 2016 China Intelligent Micro-Investment Market of Analysys International, the domestic smart projection market will reach 3.16 billion yuan in 2016 and will form a large market of 20 billion+ in the next five years. As a result, many inbound players carry the “hardware + content†industry standard in order to become a “pig†that is blown up by the public, but can the facts be as good as they want?
Hardware + content is just a smart micro gate
From the current intelligent micro-investment industrial structure, its hardware conditions have basically matured, whether it is the upstream and downstream supply chain technology, or the overall manufacturer's integration capabilities are becoming perfect, and the core components that can affect the user experience are constantly being upgraded. : 2K laser light source technology that can provide higher image quality; high-quality DLP chips that affect projection brightness and resolution; from 20 lumens to over 2,000 lumens of screen brightness technology, etc., manufacturers can integrate supply chain cooperation or spend money to build their own Technical team, complete the hardware product. Such as Haier Xiaoshuai Internet Movie Machine uses a visual lumen up to 2500 technology, with optical lens group, allowing users to experience the visual perception of 4K high-definition theater.
Of course, it does not rule out the development of some innovative features in the hardware design, such as Haier Xiaoshuai Internet movie machine can be multi-dimensional viewing, imaging perspective can be rotated 360 °, Lenovo smart projection phone and M4 Z4X built-in gestures and other interactive devices And so on, the maturity of intelligent micro-projection technology is also bringing more extreme experiences to users.
In addition to hardware, intelligent microprojection requires entry of another entry. If the hardware of smart microprojects is compared to the skeleton of an adult body, the content is the body's flesh, so that a complete product can be formed.
At present, many smart micro-investment companies have begun to devote more efforts to the construction of content ecosystems. Mimi has backed mango TV and obtained mango media and resource content support. Haier Xiaoshuai has successively owned domestically with Youku, Huadian, and 1905. Content operators that enrich the copyright of Internet movies establish cooperation and form a rich free resource library for users. It is expected that Haier Xiaoshuai’s intelligent micro-projectors will also bind audio and video content in the next stage. Self-built film companies will form a strong content advantage. , hoping to compete for the user market.
Haier Xiaoshuai Cinema Get Rid of Stepping into the Fast Track: Be Different in China's 2nd Yard
In contrast to the peers who are caught in hardware and content, Haier Xiaoshuai Cinema, which has achieved a leading edge in hardware and content, is taking a full swing to lay out China’s second theater.
According to Ma Wenjun, CEO of Haier Xiaoshuai Cinema, the traditional film model is essentially controlled by the major cinemas and deprives people of the right to be fair and free. If there is an Internet movie machine that can go into millions of homes, people can freely watch the movie anytime, anywhere. As a result, Ma Wenjun took the brunt of becoming the “breaker†of traditional films, pushing Haier Xiaoshuai’s Internet movie machine into the thousands of households and promoting the formation of China’s second theater line.
At present, Haier Xiaoshuo Cinema is focusing on multi-level development of rural theaters, smart film and television hotels, special smart shadow bars, and smart home theaters. With the strong channel advantage of Haier Group, Haier Xiaoshuai's Internet movie machine has entered the new rural venues such as Panyang Primary School in Xinyang Town, Linyi County, and together with Sumitomo Hotels and Resorts, it has built a smart ecological cinema. In the future, Haier Xiaoshuai Cinema will also use Haier Group's offline channels to further deepen the scenes in China's cities and rural areas, so that China's second hospital line will rise in thousands of households, allowing Internet + era Internet eco-cinema to change people’s Movie watching life.
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