Mingwei Electronics: "Not called the king, can be called the emperor" Linear IC will account for half of the country

At present, the entire LED market is like a desert, and LED companies are like an oasis in the desert. Survival in the desert must go through the wind and the sun, but you can't get the baptism of the rainy season. Therefore, the living space will be extremely small.

As far as the current development of the LED industry in integrated circuits is concerned, the growth of enterprises is not so ideal. As the number continues to grow and prices continue to fall, profit margins will become smaller and smaller. "In the desert, a big tree is much easier to survive than a small grass, and LED companies want to survive, they must have a certain accumulation and precipitation to support." Minghao Electronics General Manager Li Zhaohua said.

Indeed, since its inception in 2003, Mingwei Electronics has always been committed to driving ICs, and has clearly positioned itself as a professional linear product. After more than a decade of hard work, it is still sticking to its original development path.

Customers need the most cost-effective, most quality products. Mingwei Electronics has established a good reputation in the industry and has been highly recognized by customers. It has 13 years of patent accumulation, advanced cutting-edge technology, unique product innovation capability and strong capital reserve.

In fact, the market requires companies to be “right and right”. "Op, Sunshine, Buddha Photo, Mulinsen, Hailai, Midea, Stellar, Debon, Hangke and other domestic and foreign large enterprises are our direct customers. Recently, Philips is also conducting on-the-spot investigations on us. The sales performance is also considerable. In May alone, Mingwei’s sales have been close to 40 million yuan. Recently, there has been a shortage of products.” Li Zhaohua told Gaogong LED.

Nowadays, the market is in short supply. On the one hand, the whole semiconductor industry is developing better this year, and the smart industry 4.0 and LED industry chain are returning to rationality. On the other hand, many small and medium-sized enterprises are slowly withdrawing, LED market space Zooming in, the volume of large companies has also expanded.

In this regard, Li Zhaohua said that Mingwei Electronics will continue to lay out large enterprises, their demand will increase, and the volume of Mingwei will also increase. The early LED market was mixed, and now as the market slowly precipitates, the survival of the fittest between enterprises gradually emerges, and the advantages of Mingwei are gradually enlarged.

Undoubtedly, when a product tends to standardize, many companies will be forced to withdraw from the market and even transform the smart market. Then, the volume of the remaining companies will grow rapidly, and the market will be in short supply.

With the continuous advancement of technology, the power grid will become more and more stable. Nowadays, the lamps require simple, standardized, integrated production and small size. In addition, the linearity in the filament lamp market is becoming more and more extensive, so the linear overall market is very large.

Li Zhaohua believes that "lights are just a lamp, it must be simple, and linearity is the simplest. It is expected that linear ICs will occupy half of the next three years."

Whether it is from research and development design or technology development, Mingwei Electronics is undoubtedly at the forefront of the industry. At present, linear products, technologies, and markets are gradually becoming transparent. Many LED companies are also occupying the linear IC market. However, from the details, there will still be a certain gap between products.

"And our clear goal is to do a good job in product quality and provide customers with the greatest value. In addition, we will further promote the popularity of the LED lighting market, making lighting easier, easier and more reliable." Li Zhaohua said.

On June 9th, at the 2016 (14th) High-tech LED Industry Summit held by Shangri-La Hotel, Guangzhou, Li Zhaohua, the general manager of Mingwei Electronics, will discuss with you more deeply the future development of integrated circuits. You are coming. ?

Li Zhaohua

General Manager of Shenzhen Mingwei Electronics Co., Ltd.

Leading the development and sales of all products of Ming Microelectronics (LED lighting, LED display, LED landscape lighting driver and power management). He has completed a number of national or provincial-level scientific research projects and applied for more than 60 patents. He is a reserve talent in Shenzhen.

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